20 Remarkable Amazon Prime Statistics To Know In 2022

20 Remarkable Amazon Prime Statistics To Know In 2022

20 Remarkable Amazon Prime Statistics To Know In 2022

Do you know the appeal of Amazon Prime? 20 Remarkable Amazon Prime Statistics To Know In 2022 The answer is straightforward: it’s much more than just a user-friendly platform with quick delivery.

Let’s investigate the most interesting Amazon Prime statistics to learn more about the features, demographics, and usage of this subscription service, as well as other information.

Let’s get started!

Top 10 Statistics for Amazon Prime


  • US 2019 saw an average Amazon Prime member spending of $1,400.
  • In 2026, there will be 101.4 million Prime Video members, according to predictions.
  • In 2020, there were over 175 million Amazon Prime Video subscribers.
  • In June 2020, users of Amazon Prime were predominantly between the ages of 18 and 34.
  • 96% of customers on Prime Day in 2022 them had Amazon Prime memberships.
  • In 2019, Amazon Prime Video published 70 works of original material.
  • Prime Day 2021 had sales of $11.9 billion for Amazon.
  • Amazon Prime Day 2022 saw an average Amazon Prime order of $52.26.
  • In Q3 2021, 45% of US households with internet usage viewed Amazon Prime Video.
  • The typical Prime Day shopper in 2022 was a woman.

General Amazon Prime Facts & Statistics

Amazon Prime’s phenomenal array of benefits for subscribers is primarily responsible for its rise in popularity. People adore the fact that it provides free shipping, limitless photo storage, on-demand movies, special deals, Prime Day, etc.

Let’s check out how widely used Amazon Prime is, how much we spend on it, how many of us use it, and so much more!

1.Amazon 72% of US citizens might receive their orders the same day or the following day thanks to Prime in 2019.

(Reference: CNBC)

At the time, Washington DC was included in the 16 most populous and affluent states where Amazon Prime was available to over 95% of homes.

2. In February 2005, Amazon Prime was originally presented.

(Reference: Vox)

It began as a unique membership programme that provided unlimited shipment for a one-time, upfront price. In other words, you would receive two days of limitless free shipping on all things in stock if you paid the $79.00 annual membership cost.

3. In 2021, $31.77 billion was generated by Amazon Prime memberships.

(Data from Statista)

From 2014 to 2021, Amazon Prime’s subscription revenue increased substantially. Namely, just $2.76 billion was produced by subscription services in 2014 – 10 times less than it is today.

4. In 2020, 200 million people paid for Amazon Prime.

(Data from Statista)

Over time, there were more Amazon Prime subscribers—from 46 million in 2015 to 65 million in 2016, 100 million in 2017 to 125 million in 2018 to 150 million in 2019 to 200 million in 2020.

5. A 2020 survey found that 65.7% of Amazon users purchase there because they are Amazon Prime subscribers.

(Data from Statista)

Fast and free shipping (79.8%) and a huge assortment of goods (68.9%) were other important factors for customers to choose Amazon, the biggest online retailer in the world.

The Most Impressive Statistics and Facts About Amazon Prime Subscribers

Do you want to learn more details about Amazon Prime subscribers? Continue reading to learn more about the age, gender, and other details of Amazon Prime members!

6. In 2019, American Amazon Prime members spend $1,400 on Amazon on average.

(Data from Statista)

The most recent poll, conducted in March 2019, found that US Amazon Prime users spent significantly more on Amazon in 2019 than non-Prime members, who spent, on average, only $600.

7. In June 2020, users of Amazon Prime tended to be between the ages of 18 and 34.

(Data from Statista)

In 2020, 81% of US people between the ages of 18 and 34 used Amazon Prime.

However, that does not imply that prior generations did not use this platform. On the other hand, 60% of Americans aged 55 and over and 68% of Americans aged 35 to 54 were Amazon Prime members.

Why should this happen?It came as a surprise because Millennials and Gen Xers spend the most time online buying.

8. In April 2020, 55% of US Amazon Prime members made purchases on Amazon of apparel, footwear, or accessories.

(Data from Statista)

On Amazon, this was the most popular product category during the pandemic-induced shutdown in April 2020.

Food and beverages (44%), pharmacy, health, and beauty products (50%), and home goods like kitchenware and cleaning supplies (44%), were the other top selling categories.

Amazon Prime Video Facts & Statistics

Let’s learn more about Amazon Prime Video, one of the top on-demand streaming services that millions of users around the world rely on.

9. In 2019, Amazon Prime Video published 70 works of original material.

(Statista / Statista, source)

In contrast, Amazon Prime Video made available 314 hours of 285 hours more of original first-run material in 2019 than in 2017. Netflix, Amazon Prime Video’s main rival, generated more than 2,500 hours during the same year.

10. Beginning in 2021, Thursday Night Football will only be broadcast on Amazon Prime Video.

(Reference: CNBC)

When Amazon agreed to carry a weekly package of National Football League games, it created streaming history as the first company to do so. The first year of Amazon’s 10-year contract, worth $1 billion annually, is expected to be in 2023.

11. Over 100 million people are anticipated to be Prime Video customers by the year 2026.

(Data from Statista)

In 2019, it has almost doubled in size (53.3 million). Even more so compared to merely 50.2 million the year before.

12. 45% of US Amazon Prime Video was watched by internet users in Q3 2021.

(Referring to PR Newswire)

Additionally, according to statistics, 77.3 million households had Amazon Prime subscriptions in Q1 2021, and roughly 71% of those households used Amazon Prime Video.

13. In 2020, there were more than 175 million subscribers to Amazon Prime Video.

(Referring to FierceVideo)

Amazon CEO Jeff Bezos claims that compared to 2019, the number of streaming hours grew by 70% in 2020.

Facts about Amazon Prime Day

Many Amazon Prime users eagerly anticipate the two-day Prime Day celebration. When Amazon gives tempting discounts to its Amazon Prime members only, it’s like a shopping holiday.

Let’s now go specific about Prime Day, which is everyone’s favourite!

14.Amazon Prime Over 250 million items were purchased by customers on Prime Day in 2021.

(Referral: Amazon)

The product that was most in demand during this two-day event was the Amazon Fire TV Stick 4K.

Other top-selling products were:

  • Goli Nutrition Apple Cider Vinegar Gummy Vitamins
  • Crest 3D White Professional Effects Whitestrips
  • K-Slim coffee maker from Keurig
  • Robot vacuum, iRobot Roomba 692

15. Amazon Prime customers made up 96% of Prime Day 2022 shoppers.

(Provided by Numerator)

91% of them had been Amazon Prime subscribers for more than a year, and only 2% had joined on Prime Day 2022, according to Amazon Prime statistics.

16. On Prime Day 2021, Amazon made $11.9 billion in sales.

Digital Commerce 360 is the source.

In comparison to Prime Day 2020 (when Amazon’s sales were $10.39 billion), the sum shows a 14.5% rise.

17.US respondents who participated in the study who said they were inclined to make an impulsive purchase on Prime Day were 48%.

(Infogram as source)

US consumers aged 30-44 are the most likely to make an impulsive purchase (56%), according to a 2020 survey. They are closely followed by people aged 18 to 29 (54%). Americans over 60, on the other hand, have the lowest likelihood of doing so (35%).

18. On Prime Day 2020, men spent more money than women.

(Infogram as source)

14% of guys spent $500 or more on their 9% of women compared to Prime Day. In a similar vein, 23% of males and 17% of women respectively paid $250 to $499.

When it came to spending between $100 and $249 on Prime Day in 2020, men and women were nearly evenly split: 33% of men and 31% of women really did so.

19. During the promotional period leading up to Prime Day 2021, consumers spent more than $1.9 billion on small business products.

(Referral: Amazon)

Sales have increased by 100% during the last promotional period, as shown by the figure.

20.On Amazon Prime Day 2022, $52.26 in average Amazon Prime orders were placed.

(Provided by Numerator)

Because roughly 62% of families placed two separate orders, averaging $144.56 per family, it was $7.51 more expensive than on Amazon Prime Day 2021.


Amazon Prime offers more than simply quick shipping. As you can see from the numbers we provided above, it’s a fantastic membership programme that offers its members a wide range of advantages.

20 Remarkable Amazon Prime Statistics To Know In 2022 Consequently, it is likely that this platform will only continue to expand in acceptance.