36 SEO Statistics & Facts That Will Astound You in 2022

36 SEO Statistics & Facts That Will Astound You in 2022

36 SEO Statistics & Facts That Will Astound You in 2022 The value of search engine optimization has been a contentious topic in recent years. Some people think that it is growing more and more out of date based on SEO statistics. They have a strong case to make for this.

The precise keywords to target are becoming more difficult to predict due to voice search. In the meantime, artificial intelligence is making it much more difficult to trick search engine algorithms. Even while SEO hasn’t been a precise science for a while, this makes things more challenging.

On the other hand, there are several advantages that aren’t included in the majority of SEO statistics. Without it, your website can simply go completely ignored in the vastness of the internet.

We think that the truth is somewhere in the middle based on our findings. While SEO is evolving, it is still very much in use. Here, we’ve broken down the findings of our research into manageable chunks. Why not have a look over to see whether you agree that SEO is nearing its end? Or do you believe that our statistics will paint a different picture?

SEO Statistics – Editor’s Pick


  • Voice search will account for almost 50% of all searches in 2020.
  • People prefer organic results more often than not (more than 90% of the time).
  • By October 2020, Google handled 88.14% of all desktop queries.
  • In China, Baidu manages 68.53% of all searches.
  • Amazon is where 63% of US consumers begin their product investigation.
  • Six out of ten readers will only read a piece’s headline.
  • Over 40,000 searches are processed by Google per second.
  • The size of Google’s web index exceeds 100 billion gigabytes.
  • About every 100 words or so, those with photos get twice as many shares.
  • Three times as many leads are produced by content marketing as by traditional marketing.

Who Uses Search Engines and How Many?

1. Worldwide, 59% of people utilise the internet.

(Source: Statista)

Imagine a future without Skype, social media, email, and other technologies. A vast number of jobs are easier for us to complete thanks to the internet.

2. Currently, 1 in 6 Americans own a smart speaker.

(Source: Forbes)

According to Forbes, this will significantly alter SEO numbers. Making ensuring your website is optimised for voice search is more important than ever. Simple keywords are becoming useless; instead, your content ought to contain natural inquiries.

3. The amount of internet traffic coming from mobile devices is about 50%.

(Source: Statista)

The most recent SEO data show that users will quickly quit your site if it isn’t responsive or takes too long to load. In particular, 43% of users leave a website after having access problems. This thus decreases the ranking of your website on search engines.

4. According to reports, in 2019 CarGuru.com used black hat linking strategies to lose 30% of its traffic.

(Source:  Engine Land)

Consider this a lesson learned. Significantly more than 66% of all connections to CarGuru.com in 2019 were from sites using black hat SEO techniques, according to SEO statistics on front-page positioning. As a result, they suffered a large loss of traffic when a recent Google upgrade was implemented. Black hat strategies will always come back to haunt you. In light of this, if you want to start a successful SEO campaign, by all means abide by Google’s recommendations and stay away from dubious optimization methods.

5. In 2020, Google will handle 90% of searches.

(Source: GalacticFed)

Simply said, when it comes to search, Google rules the market. Google receives about 87% of desktop search traffic and 95% of mobile search traffic.

6.In 2020, Bing handled 6.18 percent of all searches, according to data compiled from several search engines.

(Source: Statista)

You should put some effort into increasing your visibility on Bing. It may not be able to deal with as much volume as Google, but it is still a formidable competitor. The American market is also a strong one for Bing.

7. More than ninety-three percent (93%) of all internet activities start with a search engine.

(Source: Forbes)

Where do you go first when conducting an internet search? It makes sense to start a search for novel information online. It’s true that shoppers who do their homework usually begin their online quest at a retailer like Amazon. Using a search engine is a great way to jumpstart your investigation.

8.As of January 2021, 68.53 percent of all searches in China are conducted through Baidu.

(Source: GS StatCounter)

SEO data on first page rankings in China shows fierce competition on Baidu, the country’s most popular search engine. Unexpectedly, Google has only 2.6% market share in China.

In contrast, Sogou, another Chinese search engine, comes in at a distant second with only 22.49% market share. In a place where Baidu is so dominant, everyone else was lucky to get a fraction of the market.

SEO Advice from Google

9. Many people were unhappy with Google’s Dragonfly initiative.

(Source: Statista)

The Google Dragonfly version was created to avoid being blocked in China. When Google first entered the Chinese market, it only stayed there for four years. The corporation withdrew because of fears for its employees’ rights to free expression. This is why Google was left with a lot of explaining to do after the Dragonfly incident.

10.When you want to rank well on Google, your best bet is to have high-quality content and links.

(Source: Search Engine Land)

Those who analyse SEO data are aware of this. Andrey Lipattsev used Google to verify his findings. Google’s openness about their criteria for ranking sites is unusual. However, they have repeatedly stressed the need of producing and sharing excellent content and links. Obtaining backlinks from credible sources is facilitated by producing high-quality content.

11.Over 40,000 searches are processed by Google per second. 11.

(Source: Internet Live Stats)

In other words, that’s more than 3.5 billion searches per day, or about one for every person on Earth. In 1998, when the company first opened its doors, that number was a mere 10,000. Two decades sure do make a difference.

12.Data from Google’s page views demonstrate the exponential growth in productivity that can be attributed to AI.

(Source: Internet Live Stats)

As far back as 1999, when Google indexed its first 50 million pages, the process took at least a month. A same analysis in 2012 would take less than a minute. It’s enough to make anyone feel a little less than human.

13.Over 63 percent of American consumers who are shopping for a purchase do so on Amazon first.

(Source: Statista)

Sixty-three percent of American buyers in 2021 will begin their search on Amazon rather than Google. Those with purchasing intentions will find this to be helpful. They may find a wealth of information, such as customer reviews and detailed product descriptions, on Amazon. It’s little wonder that by 2020 they had over 2.4 billion visitors.

14. About 34.6 percent of desktop traffic and 28.72 percent of mobile traffic goes to the top-ranked result in a search.

(Source: Advanced Web Ranking / AnthonyGaenzle)

Fourth place will receive only 7.07% of desktop traffic and 6.89% of mobile traffic. According to mobile SEO data, the top three results are usually optimised for mobile use. Not only do you need to rank in the top three results on Google’s first page, but you also need to optimise your site for mobile users.

15.At over one hundred million gigabytes, Google’s web index is a massive.

(Source: Google)

has indexed hundreds of billions of pages. When you conduct a search, it consults its index for relevant data in order to return relevant results. Recently, the site has begun producing its own knowledge pages, a brief synopsis of information found on other sites. Statistics from search engines like these give a clear picture of the level of competition online.


16. In excess of nine times out of ten, people like organic outcomes.

(Source: Smart Insights)

The public distrusts sponsored content and advertisements on the web. Ninety-four percent of us will look only at the organic results, ignoring the bought ones. Shopify, for one, sees a whopping 93.5 percent of their traffic come from organic sources; this only goes to show how much people value such information. Why improving your page rank is still important.

Informational SEO Data for Neighborhood Lookups

17.For local search results, step number seventeen is to claim your Google My Business page.

(Source: MOZ)

The time to claim it has come and gone, so there’s no need wasting any more time. Indeed, it adds yet another item to our already lengthy list of responsibilities. Experts in the field estimate that a quarter of Google’s local SEO statistics are based on whether or not a business has a complete and accurate listing. It’s cost-free and vital to Google’s operations. So too should it be for you.

18.The majority of your rivals are most likely already utilising GMB.

(Source: MOZ)

MOZ reports that 59.6% of firms have made at least one GMB post. That’s more than half of all the companies listed on Google! Who knows? It could be one of your rivals instead. Have you been hesitating to implement changes that will boost your local SEO rankings?

19. More than half of mobile searchers end up making an in-store purchase on the same day they conducted their research.

(Source: Search Engine Land)

Do you still discount the significance of a strong local presence? Try again. According to these SEO numbers, at least 50% of mobile searchers will visit the business on the same day. When just tablet and computer users are counted, the percentage falls to 34%. Still, that’s nothing to scoff at.

20.Twenty-five. Over fifty percent of smartphone users conducting local searches are in need of business details.

(Source: Think with Google)

It could be either your home or work phone number or address. Really, it makes no difference. The most prominent company usually wins their business. To profit from this shift, it is important to ensure high search engine rankings for your company.

21. Google receives 46% of all searches conducted online, and of those, 46% are geo-specific.

(Source: HubSpot)

Your business will suffer if you ignore the potential of local search engine optimization and focus only on foot traffic. In light of the fact that nearly half of all searches are conducted within a user’s immediate vicinity, that’s potential revenue passing by your storefront right now.

Online Networks, or “Social Media”

22.Eighty percent of the time, visual assets are used in social media marketing.

(Source: HubSpot)

In 2021, this is a significant video SEO statistic. Indeed, social media posts that include videos are 63% more effective than blogging, which only achieves 60% success. At 83%, YouTube is far and away the most popular video site, with Facebook coming in a distant second at 67%.

36 SEO Statistics & Facts That Will Astound You in 2022

23.In 2019, the number of people using Instagram began to explode.

(Source: Statista)

Referral traffic to Instagram has increased more rapidly than any other social media platform since 2019. In terms of blog promotion, this is one of the most intriguing SEO statistics. Even now, 995 photographs are being shared by IG members every second. Pinterest and Facebook, in contrast, only grew by 9% over that time.

Keywords and other Search Terms

24.In 2020, voice-activated searches accounted for roughly half of all searches.

(Source: Forbes)

With the rapid development of AI over the past decade, voice search has gotten much more precise. It’s a foregone conclusion that businesses who don’t start altering their SEO strategy will fail in the long run.

25. According to search engine statistics, the average length of a search query is four words.

(Source: Wordstream)

individuals begin using voice search, these queries are expected to grow in length. That’s why marketing professionals should investigate the possibility of using phrases rather than single words. You can get a head start on writing your site’s content if you consiAs der the queries a potential customer could have when searching for your pmore roduct or service.

26.Expert in search engine optimization (SEO) Neil Patel saw a 123% year-over-year rise in search traffic, but only a 12.5% gain in ROI.

(Source: Neil Patel)

Using the metrics for SEO return on investment, it’s clear that this is not optimal. Choosing appropriate keywords is not only about traffic. Putting all of your time and energy into increasing traffic to a page that isn’t converting properly is a waste of time and money. Pay close attention to the keywords that bring in the most money, and give those pages priority in the rankings. In this way, all of your efforts to increase traffic will pay off.

Marketing With Content

27.Results from an analysis of search engine optimization data show that content marketing generates three times as many leads as traditional marketing.

(Source: Content Marketing Institute)

There’s logic behind that. A standard advertising drive can only last so long. Campaign-related lead generation ceases when the campaign is no longer active. In contrast, with content marketing, the material is always available. It’s possible for a single blog article to generate leads in the present as well as in the far future.

28. Content marketing budgets can be reduced by recycling previously created materials.

(Source: Sprout Social)

According to SEO data, increasing search engine rankings requires a wide range of content kinds. If you want to succeed at content marketing, you need to produce a lot of material. Simply reusing some of your previous work can help lighten the load. That can mean adding to or otherwise modifying older posts, as well as upgrading their format. You can make a video or a podcast out of a blog post, for instance. Two-thirds of bloggers say that include visuals increases readership and click-through rates.

29.According to search engine optimization (SEO) data for bloggers, top-ranking articles on Google tend to be roughly 1900 words long.

(Source: Search Engine Journal)

Contrary to popular assumption, articles with fewer than 500 words in length do not perform better in search engine rankings than those with more words. Google values original, well-researched articles. Because of the greater depth explored in such pieces, readers tend to view them as more informative.

30.When there is an image per 100 words or so, the number of shares for that post increases by 100%.

(Source: BuzzSumo)

According to search engine optimization data, you should use images every 75-100 words. However, they must be relevant to the article. After all, we are in the era of the visual. People aren’t interested in reading massive walls of text. It’s much easier to read and understand an article when there are pictures included.

31.Half of the most popular pieces don’t even include any external links.

(Source: MOZ)

Remember this as you look at other SEO metrics and strategies. The amount of times you share an item has no bearing on how many high-quality links are pointing to it. Sharing is done for various reasons than connecting is. As a result, you can’t expect to see much success with a unified approach to social media advertising and link-building.

32.Articles that answer the question “why” receive 5.66 links on average, which brings us to the value of this passage: 32.

(Source: MOZ)

According to SEO data, this is a somewhat larger amount than the average number of links found in “How to” posts (4.41). The general consensus is that you should strive for neutrality in your content. Editorials don’t typically fare as well as pieces with an author’s point of view. It’s human nature to want to start a debate. Your content should be viewed as a means to initiate dialogue. No harm should come from it, but some may find it controversial. Verify your claims and present your case.

33.According to search engine optimization data, the optimal headline length is between 60 and 100 characters.

(Source: CoSchedule)

This implies that every headline must be compelling. A good choice would be one that entices the reader to continue reading the rest of the article. Avoid using catchy titles that don’t accurately describe the article’s contents. The title “To Beam or Not to Beam” is catchy, but it doesn’t reveal that the article is about putting up security beams. Search engine rankings are accurate, so have faith in them.

34.Meta descriptions should be no more than 155 characters long.

(Source: HubSpot)

This paragraph is just the right length for your meta description. If it goes on much longer, Google may decide not to show any of it. Convey your point quickly.

35. The optimum amount of time spent reading is seven minutes.

(Source: Medium)

Think about how much time you’ll need to read it. According to SEO data, it’s not enough to simply consider the number of words in a piece. If you can, have a few individuals read your content and note how long it took them to get through it. On the internet, seven minutes might feel like a lifetime. We at Medium thought it was the sweet spot between giving just enough detail and being too wordy to wade through.

36.Information graphics are more engaging than text for 40% of the population.

(Source: Search Engine Journal)

How long a user spends on your site is a factor in search engine rankings, according to numerous studies. Obviously, the longer the better. Infographics are a great way to present data since they are visually appealing and easy to digest. An infographic is a great way to communicate a lot of information while keeping your audience’s attention. One of its many benefits is that it facilitates the reuse of existing materials.


SEO is still very useful in today’s digital market. Keeping up with the most recent advancements in this industry is essential to our continued success.

Educating yourself on SEO by reading useful data for 2021 is a great idea. Luckily, we have already done a lot of the groundwork for you. You may have faith in the content of this website because we only used data collected from reliable sources. You should utilise it as a tool to boost your rankings in search engines and expand your audience.