6 Types Of Digital Marketing Tools Are Needed For Small Business

Small businesses already have a lot to do, especially when they start. To get the word out, a small business needs a good marketing team willing to put in the time and effort needed to get consumers to know about the brand. The best way to do this is to give your team the best marketing tools.

Marketing tools come in many shapes and sizes. In this age of technology, these tools include social media campaigns, automated email marketing campaigns, and more.

To help you carry out your marketing strategy, digital marketing tools come in different shapes and are used for different things.

With so many tools to choose from, it can be hard for marketing teams to decide what they should have in their arsenal. Before you throw your small business into the deep end, think about these digital marketing tools to figure out which ones will work best for you.

  1. A Program that Helps with Email Marketing

Email marketing has the best return on investment (ROI) of any digital channel among digital marketing tools. For every dollar spent, many marketers see an average return of $38, making it a good investment.

Email marketing platforms like Campaign Monitor make it easy for marketing teams to get everything they need for email marketing in one place. With our platform, users can make custom email campaigns and use list segmentation to make more innovative email lists, use our analytics and insights feature to track the success of campaigns and test everything before sending.

  1. A Platform for Social Scheduling

A social scheduler is another useful marketing tool that small businesses should consider. These tools are made to help marketers plan, schedule, and send content through different social media channels.

Hootsuite is a popular choice because it lets marketing teams do all of the above tasks and keep an eye on their profiles and how people engage with them on each channel. It also tells you a lot about how well each post is doing.

Social scheduling works to automate many tasks and is a great digital marketing tool for small businesses.

  1. Platforms for Communication and Getting Things Done

Lastly, you should ensure a platform that makes organizing projects for your brand accessible and lets you talk with your team. This is an important marketing tool because, depending on the platform chosen, it can keep a business running smoothly and keep communication lines open. Call recording is such a tool that acts as a voice recorder during call, can come in handy and help keep track of business calls, especially for small businesses. 

Marketing tools are essential because they help you run your business as a whole. Tools keep the process running smoothly, so your team doesn’t have too many problems. Call recording tools can be an example of how effective small businesses marketing plans can be. Even if you have a great marketing plan, it won’t work if you don’t have the right tools to make it work.

  1. Image Design Platform

Content is essential for any marketing team, but having high-quality images to go with that content is what will make you stand out. Clear, crisp images are the best way to get someone’s attention. The right design platform can help you make unique, branded images for your marketing materials and is a forefront tool in digital marketing tools.

Canva is a platform for making images that is easy to use and gives marketing teams many options for making branded materials. You can not only make beautiful pictures, but you can also use this platform to make pictures just for marketing materials.

  1. Tools for SEO (Search Engine Optimization)

More than half of the people who visit a website do so because of a search. As the digital world gets more competitive, anything companies can do to make themselves more visible in search results is good. SEO can be hard to understand, especially for new and small businesses. However, many online marketing tools can help you find search opportunities and improve your search engine efforts.

  1. Tools for Boosting Conversions

Even small changes can make a big difference for small businesses when it comes to getting people to buy something on your site. Changing the color of your call-to-action button can make the difference between someone signing up for your free trial and leaving your page. The conversion optimization software is one of the digital marketing tools you can use to find low-hanging fruit for making more money.

Unbounce is an excellent tool for quickly making new landing pages to test, tweaking them, and putting them online. Built-in A/B testing and variant analytics can tell you exactly which creatives, calls to action, and other page elements work (and which don’t).

Even if you’re not much of a designer, you can start with Unbounce’s tried-and-true landing page templates and change them to fit your style. The platform’s analytics determine which versions of your landing pages work best.