69 Unbelievable WooCommerce Statistics & Facts for 2022

69 Unbelievable WooCommerce Statistics & Facts for 2022

69 Unbelievable WooCommerce Statistics & Facts for 2022 Anybody with an internet connection can find a host site where they can set up an online shop. Most online retailers use one of several platforms, including WooCommerce, Magento, Prestashop, or Shopify. However, WooCommerce is one of the best options if you want to sell your products online or monetize your WordPress-based project.

If you’re interested in this WordPress plugin, you may want to look at the data we compiled about WooCommerce. Find out how it compares to other popular e-commerce platforms like Shopify and Magento, and learn more about how prominent it has become in the world of e-commerce.

First, some highlights to get you excited about the post, and then an overview of what WooCommerce is and how it functions.

Editor’s Pick: WooCommerce Data for the Year 2022


  • WooCommerce is used by more than 4.4 million websites throughout the world.
  • With more than 123 million total downloads, the WooCommerce plugin is clearly popular.
  • On November 25, 2020, WooCommerce saw a peak of 746,601 downloads.
  • As of January 2021, 27.86% of the online shopping business is handled using WooCommerce.
  • WooCommerce is used by 93.7% of all online businesses built on WordPress.
  • There have been a total of 150,852 purchases of the Flatsome theme for WooCommerce.
  • The WordPress plugin directory now hosts 980 separate WooCommerce add-ons.
  • The combination of WordPress with WooCommerce is a winning technique that will propel your e-commerce to new heights on a shoestring budget. Check out the infographic down below to get more details.

Exactly what does “WooCommerce” mean?

WooCommerce is a plugin for the WordPress content management system that allows you to build an online store. Putting it briefly, it’s a free and open-source WordPress add-on.

WooCommerce, in a nutshell, is a free plugin for WordPress that extends the functionality of the base system. It provides a number of features for handling stock that are particularly useful for running an online business.

Explaining the inner workings of WooCommerce and why it may be used without cost

As a result of the prevalence of the internet and the open source software movement, WooCommerce provides a plethora of useful tools at no cost. All of this is possible because of the dedicated efforts of the numerous people who have banded together to work on these initiatives.

WooCommerce is a plugin for the WordPress content management system that makes its core functionality available to all users for no cost. WooCommerce offers free plugins that allow for some customization, but there are a few premium plugins that can be purchased to enable even more flexibility. Online businesses who want a website with the following features will find a wide range of options thanks to its plugins (both free and paid).

  • Merchandise can be traded over the web.
  • Several methods of making monetary transactions in cyberspace are included.
  • Shipping charges can be adjusted per location, or free shipping can be included if the order total is higher than a certain threshold.
  • There is the option to make promotional coupons.
  • You can legally market and sell digital files.
  • A salesman’s daily report can be generated.
  • Product inventory control is at your disposal.

But perhaps you’re working on a project or running a business and want to see even greater success. The following are a few examples of such supplementary characteristics:

  • With the WooCommerce Gift Card plugin, you can easily sell gift cards to customers and notify them via email when they are ready to make a purchase.
  • Using the store’s inventory management extensions, bundles of products can be sold as a single item.
  • When a customer enters your site via a custom URL, they will be taken directly to the promo code portion of the site.
  • Clients who have abandoned their shopping carts can be contacted using automated recovery emails.

A more robust online store can be built with the help of optional add-ons, but these capabilities usually come at an additional cost. While the majority of WooCommerce’s capabilities are free to use, paid WooCommerce subscriptions are required for businesses to receive ongoing technical support and automatic feature updates.

As a final point, WooCommerce’s present dominance of the industry is due in no small part to the fact that it works so well with the WordPress dashboard. As a result, the capabilities in the admin panel make it simple to manage and create items. WordPress users will find the WooCommerce interface quite familiar. However, there are additional choices that allow you to add content to your website in the form of articles or products, complete with costs and options.

Astonishing WooCommerce Figures and Data

So, what exactly makes WooCommerce so special that everyone seems to be talking about it? The following data and facts concerning WordPress e-commerce plugins should make it clear why almost any search for a reliable WP e-commerce plugin will result in a recommendation for WooCommerce.

1.It is estimated that as many as 4,414,537 sites on the web are presently utilising WooCommerce.

(Source: BuiltWith)

According to statistics compiled by WooCommerce and BuiltWith in 2021, at least 4,414,537 websites are powered by WooCommerce. WooCommerce is popular due to the fact that it is open-source and free.

But if you require a specific feature, you may obtain it for a reasonable price without having to pay a developer to build your site from the ground up.

2.The WooCommerce add-on has been downloaded over 123 million times to date.

(Source: WooCommerce)

69 Unbelievable WooCommerce Statistics & Facts for 2022 According to the WooCommerce download data we gathered in January 2021, this plugin has been used by 123,490,093 people throughout the world.

In light of the fact that WordPress currently powers over 455,000,000 websites, this is an outstanding achievement, according to the most recent data available.

3.WooCommerce is used by 9 percent of all online retailers.

(Source: BuiltWith / BuiltWith)

Now we’ll get to watch who comes out on top in the WooCommerce vs. Shopify competition. With 17% market share, Shopify clearly dominates all other e-commerce platforms. Shopify’s 3.16 percent market share is far ahead of Woo’s 1.62 percent market share among the top 10,000 sites.

WooCommerce has a wider reach than one million of the most popular websites, according to data compiled by BuiltWith on the WordPress platform’s market share. Shopify, meanwhile, is in last place with only an 18% share. Apparently, Shopify is dispersed better among the higher-ranking websites, with WooCommerce struggling to impress.

4.On November 25, 2020, there were a total of 746,601 downloads of WooCommerce.

(Source: WordPress)

We can all agree that WooCommerce is the most popular e-commerce plugin. Millions of copies are downloaded each week of the programme, which may be used in conjunction with managed WordPress hosting services like BlueHost and SiteGround. The growth rate of operational installations hit 0.6% on December 20, 2020.

Now, let’s evaluate WooCommerce’s popularity relative to the other available e-commerce plugins for WordPress.

5.By January 2021, WooCommerce will have 27.86% of the online storefront market.

(Source: Datanyze)

WooCommerce has a 27.86% share of the US e-commerce sector, which is expected to grow to $479 billion by 2022. Nonetheless, WooCommerce once held a larger percentage of the e-commerce market. But that’s mostly due to the fact that more and more people have access to online shopping options, thus WooCommerce hasn’t actually been losing clients.

Squarespace’s online store is the closest competitor, behind by only 20.57%, demonstrating how far ahead of the competition they now are in the global software industry for e-commerce. Following Bigcommerce in market share by a significant margin is Shopify, which accounts for 12.08% of all online shops. The following WooCommerce data is current as of January 2021.

6.WooCommerce is used by 93.7% of all WordPress stores.

(Source: Barn2)

WooCommerce does not typically require a payment. And it’s a no-brainer among the WordPress community, where the WooCommerce plugin already dominates the show. Ecwid is in second place, with less than 0.1% market share among the top 1,000,000 sites. For the premium add-ons, you can frequently find a WooCommerce discount code, promo offer, or coupon to use.

WordPress e-Commerce Theme Frameworks for WooCommerce

7. More than two thousand WooCommerce templates are available.

(Source: ThemeForest / WordPress.org)

It’s hard to put a number on the number of WooCommerce WordPress themes available online. Marketplaces that specialise in WooCommerce themes are becoming niche and specialised. If we restrict ourselves to the most well-known theme shops, however, we still find that there are more than two thousand options.

According to data collected by WooCommerce for the year 2021, ThemeForest boasts 1,287 WooCommerce themes, while the official WordPress.org theme directory features more than 1,119 options.

8.As of January 2021, there have been 656,300 purchases of the theme Avada by ThemeFusion from ThemeForest.

(Source: ThemeForest)

In order to find the most often used WooCommerce theme, we looked through ThemeForest, the largest WooCommerce theme directory online. Recent data from WooCommerce indicate that the best-selling theme is Avada, which can be purchased for roughly $60.

9.Over 150,852 copies of Flatsome have been purchased so far.

(Source: ThemeForest)

According to ThemeForest sales data for 2021, the Flatsome theme is by far the most popular WooCommerce template. There have been an astounding 150,852 purchases of the versatile template. According to recent data from WooCommerce, however, it is a premium product selling for $59 with an average rating of 4.8 out of 5 stars.

Accessories for WooCommerce

10.The WordPress plugin directory now hosts 980 separate WooCommerce add-ons.

(Source: WordPress.org)

Once again, we are unable to provide an exact count of WooCommerce add-ons. By narrowing in on the plugins with the word “WooCommerce” in the title, we were able to find 980 in the WordPress plugins directory. According to the most recent financial statement, the open-source solution Woocommerce is included.

11. On CodeCanyon, you can find 1,879 different WooCommerce extensions.

(Source: CodeCanyon)

The Envato Market was the second place we checked for details. In a matter of seconds, you’ll learn that CodeCanyon.net hosts 1,879 separate WooCommerce plugins. Using the site’s filtering options, I can see that plugins with the term “WooCommerce” cost anywhere from $6 to $9,999. Subscriptions to WooCommerce include access to these extensions.

12.There are 331 official plugin extensions available for WooCommerce.com right now.

(Source: Barn2)

WooCommerce’s official plugin repository reports 331 unique plugin extensions. The sheer volume of available add-ons suggests virtually infinite personalization options (including those from the previous two WooCommerce stats).

69 Unbelievable WooCommerce Statistics & Facts for 2022

13.Thirteen of WooCommerce’s 31 add-ons can be downloaded for free.

(Source: WooCommerce)

We decided to thoroughly search the official WooCommerce site to find out how many free extensions are truly available. Thirty-one were discovered. Our WooCommerce data for the year 2021 shows that this is 9.4 percent of a total of 331. Live chat extensions, one of many accessible choices, is crucial for modern e-commerce sites, since 71% of buyers choose this communication method.

14. There have been over 31,000 purchases made through the WooCommerce Amazon Affiliates programme.

(Source: CodeCanyon)

The most downloaded plugin for WooCommerce on CodeCanyon is Amazon Associates. Affiliates may sell nearly every product on Amazon with this $49 addon. Popular plugins, however, are oftentimes free. According to the site’s WooCommerce inventory report, the top three are WooCommerce Google Ads, WooCommerce Bookings, and WooCommerce Membership.

Learn More About WooCommerce’s Past Activity and Trends

15.After Automattic bought WooCommerce in 2015, the two companies became partners.

(Source: WordPress.org)

The original name for the service was WooThemes, and it was built around the idea of selling WordPress themes. And in 2015, Automattic, the company that created WordPress.com, bought WooCommerce. To fast forward to the present, the revenue generated by WooCommerce now accounts for a sizable chunk of WordPress’ total revenue.

16. In 2018, the WooCommerce-enabled websites generated between $10 and $15 billion.

(Source: WordPress.org)

WooCommerce is one of the best e-commerce solutions if you’re looking to save money without sacrificing sales volume or speed. WooCommerce-powered stores racked up between $10 billion and $15 billion in sales in 2017.

17.In 2016, WooCommerce powered 42 percent of all online shops.

(Source: WordPress.org)

In 2015, it had reached 30% by year’s end. A year later, WooCommerce had captured more than 40 percent of the global e-commerce market. However, just 17.77% of websites used WooCommerce in 2014.

18.Sales from WooCommerce in the year 2020 have topped $20 billion.

(Source: do_the Woo)

Since the advent of e-commerce, every company with a web presence has had to adapt to a new reality. According to WordPress co-creator Matt Mullenweg, WooCommerce sales in 2020 exceeded $20 billion.

Forecasts and Developments in the E-Commerce Industry

It is important to evaluate the current strengths and future viability and improvement potential of a potential platform before launching any online business. In recent years, we’ve witnessed the demise of some prominent websites including Myspace, AOL, Geocities, etc. While it’s true that no internet business can exist forever, WooCommerce’s reports and projections indicate that it will continue to evolve and improve for the foreseeable future.

This platform’s extensive use ensures the following, as evidenced by the facts presented:

  • All of the general features and reliability of the platform will be steadily and persistently improved.
  • Any issues that crop up throughout the building of the site will be expertly addressed by these individuals.
  • WooCommerce’s analytics and extensive documentation make it easy to visualise and address virtually any issue.

We anticipate WooCommerce’s UI will improve even further in the near future. Prominent WordPress experts from WP Think have reportedly been talking about this for quite some time, thanks to WP ShopMart. WordPress co-creator Mike Little has also discussed the possibility at length. WooCommerce is a tool for users who aren’t particularly tech-savvy, hence a better UI has been focused.

We hope that the data we presented about WooCommerce has convinced you that it offers all you need to run a successful business with confidence.

WooCommerce’s intriguing metrics aren’t evidence that it’s the best option, either. However, the abundance of add-ons, themes, and integrations shows that it is a flexible tool that can be tailored to meet a variety of needs.

The combination of WordPress with WooCommerce is a winning technique that will propel your e-commerce to new heights on a shoestring budget.