As you have seen, our blog posts are extremely in-depth. Most users don’t have time to read . They just want the highlights. How and where do you get them? Enter Google Analytics URL Shortener. You can set up shorten URLs in Google Analytics and have them link to any page on your website. Google’s new url shortener is a blessing for us marketers. It may have some teething problems, but it is a very nice feature. We can now create custom urls and then shorten them using Google’s url shortener without have to have a tracking code. This feature is also available in Google Analytics.

Google recently announced a new URL shortener for tracking in your GA reports. This is great, but it can cause a few problems for people who are seeing discrepancies in important reports like ecommerce sales reports. This blog will help you understand a few things you should check first before implementing this new feature.

Google Analytics Url Shortener Tracking Details

Google Analytics Url Shortener Tracking

Here is a detailed review of the Google Analytics Url Shortener Tracking

Does Google Analytics Track Bitly?

Google Analytics is used by a lot of businesses. Its an online tool which tracks the traffic of a website. It is a good source of information, but it has its pitfalls. For example, Google Analytics cannot differentiate between users who are actually visiting your website and those who are just clicking on links to get there. For example, if someone visits your website and clicks on a link to be taken to another site, Google Analytics will record that as a visit to your website.

So, if your business is relying on Google Analytics, you may be getting a skewed picture of your website traffic. To track Bitly links, you must have Bitly installed on your website. You can then check the Bitly dashboard to see the results. Google Analytics does not track links, but you can use Google’s free URL shortener, Google also provides a URL builder . The builder allows you to create a short url that redirects to a longer url. Google Analytics does not track links. has its own analytics package. You can get a free account here. Google Analytics can track all of your social media sites including Bitly, but you have to make sure that you include the tracking code properly.

When you include the tracking code in your Bitly, you need to make sure that it is added outside of the short URL. For example, if you are including the tracking code in your Bitly, then you need to put the code after the page tracking code. This way you will be able to tell how many times a certain article or URL has been shared on the social media site. 

How Do I Shorten A Url In Google Analytics?

 In fact, there is no plugin for Google analytics that does that. However, it is possible to do so manually. The easiest way to shorten the link is to use Google URL Shortener. A URL shortener allows you to keep the length of the URL short (for example, from to, so it is easier for people to copy and paste it. Google Analytics does not automatically track short URLs. You will have to add the tracking code yourself! Google Analytics is a free and powerful analytics application provided by Google.

It is one of the most widely used web analytics solutions on the web today. In Google Analytics, you can find the drop-down list for the link under Reporting  Acquisition  Campaigns  All Campaigns  Campaign Name   Custom Variables  URL, you can find the field, fill it in and then check the “Default Value” box. And then the shortened URL will show up in the reports.When you track a URL in Google Analytics, you can shorten the URL using Bitly. For example, say you want to track your Linkedin profile URL in Google Analytics and you have it stored in your clipboard. In order to track the URL in Google Analytics, you have to paste the entire URL in the tracking tab of your Google Analytics report. Instead, you can shorten the URL using and then paste the shortened URL in the Google Analytics tracking tab. You can do the same with Google Sheets and Excel. You can track any URL that you want in your Google Analytics dashboard

Can You Shorten A Tracking Link?

Yes, you can shorten the tracking link. The shortening tool is totally free. It’s a good tool from my point of view. Google Analytics does not track bitly or any other shorteners. They just track the shortened URL. If you are analysing the data on GA, then this is not an issue. You can’t shorten a google analytics tracker link. However, you can shorten a regular URL to a tracking link and use it in Google Analytics. NO, it doesn’t, but it can track any link you can shorten with bitly. Google Analytics, like most other analytic tools, can be configured to track short urls as well as long urls. Bitly is a popular short url service and is therefore worth considering when shortening tracking urls. You’ll need to update your “custom parameters” settings and then use the short url in the url variable. If you shorten the url manually (i.e. in the “add channel” section) then the long url is sent to GA and the short url overwrites the long url in the custom parameters settings.Google Analytics both long and short URLs, there is no difference for Google simply because of the length of a URL. Shortening a URL does not make a difference to Google. The URL tracking information is the same whether you use bitly or not.

Why Did Google Discontinue Url Shortener?

About a year ago, Google stopped using their own URL Shortener and stopped accepting submissions to it. This has left users of the service confused and wondering why it was discontinued. The official answer is that it is no longer needed. Google states that when they started it, they were the only search engine and they wanted to shorten their long URLs so they could fit more into each ad. Now that they are the only search engine, they do not need to do that anymore and it no longer makes sense for them to support it. Google hopes that everyone will begin to use their Google+ page for shorter URLs instead. They also want to make sure that people are understanding that when they post a shortened URL on their page, it will actually be a link to the full page, not a link to just the page title. The short URL itself does not include this information, so it’s important to make sure you are listing the actual page and not just the title.

As of it was announced in a Google blog post that the URL Shortener was officially discontinued. This means that Url Shortener will be going away completely in when the domain’s registration expires. There is no replacement so far. This is because the domain itself is suspected to be compromised. It had been abused by spammers and hackers over its 10 year length, so to protect Google’s search results and the users, they discontinued the service. The security risks that lead to the end of Url Shortener are a serious problem for all businesses that rely on third party services to handle their web links.Shortened URLs have many security and usability issues, which is the reason that Google discontinued Google URL Shortener and their is no plan of bringing it back.

Can Bitly Track Utm?

  1. As of now, Bitly does not track the social campaigns. However, you can create a campaign on Bitly with a unique landing page and put the same tracking code in both the pages.
  2.  The best part is that you can change the destination URL of the campaign with a short link. Bitly can track link clicks, but not the origin of the clicks. 
  3. You can use Bitly to track how many people are clicking a link. By adding your tracking code, you will be able to see how many people clicked on a link and even what time of the day links are getting clicked. 
  4. However, you will not be able to see where the people are coming from that are clicking the link. If you want to get more information about where people are coming from (i.e. a link from a specific website), you need to use a website analytics tool.
  5.  Bitly does not offer this level of tracking. Bitly can track campaign data with the help of utm parameters.

Google Analytics Url Shortener Tracking – Pros And Cons

Although it is extremely easy to setup and can be hooked up in any project with only a few lines of code, there are some cons that might make it not worth it.  First of all, analytics urls are not linkable. This means that if you share the analytics link, it is a dead link.  This is not the best thing to have because you want your customers to be able to share your analytics page with their friends.  This is almost impossible with analytics urls.  The second con is that analytics urls are not trackable.  They do not contain any tracking code, so they cannot be tracked.  However, there is a third con that is not related to the analytics itself.  It is the fact that you cannot use any tracking code outside of analytics.  This means that you cannot track a link within another link. 

So if you have a link within a link that you would like to track, you have to have an analytics link to the full original page.  This may be a problem for some, but not for others.The main thing to understand when it comes to Google Analytics URL shortener tracking is that it’s not really as good as you might think. To begin with, Google Analytics URL tracking won’t provide you with the information that you really want, just basic analytics such as the number of visitors to your site. If you have an e-commerce store, for example, you won’t be able to track conversion rates. If you are looking for a more detailed analytics package, you might want to consider Google Analytics Pro. It provides more advanced statistics, as well as customised dashboards, reports and campaigns across multiple devices. This can be a great way for you to keep up with the analytics for a multiple number of sites at the same time.


  • Google Analytics is a very useful tool when it comes to tracking your website’s traffic. It is also very easy to set up and requires little to no coding skills. 
  • If you are looking for a reliable tracking solution, then Google Analytics is a great choice. We hope you found this blog article to be helpful, please share with family and friends if you have enjoyed it!If you are a blogger and use the Google Analytics Url Shortener, you are able to track the click activity of the shortened links.
  • Tracking the clicks of your shortened links is a great way for you to see how your readers are interacting with your content.