Facebook Ads is one of the most widely used ad mediums being used today. Facebook has a lot of features that can help you generate leads, customers, or even help you in retaining your existing customers. The Facebook pixel is a powerful tool to help you access all these powerful features. In this blog, we will look at the Facebook pixel in detail, and look at how it can help you.


The very first step that a marketer need to take when it comes to marketing is to have a proper marketing analysis. You need to know about the data and information about your customers and how you can use this data for further marketing. This article is all about the difference between Google Analytics and Facebook Pixel.

If you have been using social media marketing for a while, you will have heard of the Facebook Pixel. This is a tool created by Facebook that helps you build advanced audiences for your Facebook ads. The Pixel allows you to create custom audiences based on your website traffic, so you can target ads to those people in the future.

Every marketer who wants to optimise their campaigns to the maximum possible level should know how both Google Analytics and Facebook Pixel works and which one will be the right solution for your business. So, here is a detailed discussion on Google Analytics Vs Facebook Pixel.

Google Analytics Vs Facebook Pixel

Google Analytics Vs Facebook Pixel

Here is a detailed review of the Google Analytics Vs Facebook Pixel

Should I Use Google Analytics Or Facebook Pixel?

Facebook Pixel is a code that can be installed on your website to track conversions and funnel them into your Facebook Ads account. Facebook Pixel is relatively new as compared to Google Analytics, however if you are marketing on Facebook, then it is highly recommended to use Facebook Pixel as compared to Google Analytics since the latter does not have direct integration with Facebook, and therefore won’t be able to track conversions properly.

Google analytics is free, while Facebook pixel is free for a limited time. The choice ultimately depends on your business needs and your preference. Google analytics is more comprehensive and offers more in-depth analysis, while Facebook pixel offers a higher level of granularity. Google analytics tracks all sorts of data, including individual site views, what times of day your site is the busiest, where your site visitors come from, how they navigate through your site, even the devices they use to browse your site. Facebook pixel tracks only one identifier, which is the Facebook user. If your business depends on Facebook traffic, then you should use Facebook pixel.

Is Google Analytics Same As Facebook Analytics?

Google and Facebook are the two most popular and most used websites in the world, and because of their popularity, all you have to do is type the name of your business and people find you. Facebook has 1 billion users while Google has almost 1 billion users every month (making it 2 billion users!). You could be missing out on a lot of potential customers just because you don’t have a good understanding of how to use Google Analytics. A basic Google Analytics report is only $100+/month but if you are not skilled at using the analytics, you can waste the money.

Yes, Google Analytics and Facebook Analytics are same. Google Analytics is the most used analytics tool for websites and apps. It is called Google Analytics because it is owned and managed by Google. Google Analytics is very easy to setup and learn. Its interface is user friendly and it provides rich insights about website traffic, conversions, mobile traffic, Browser, Operating System, Geographical Location, etc. It is the best analytics tool with which you can track any kind of traffic on your website and app. Facebook Analytics is also a website traffic tracking tool. It provides data of website or app traffic and helps in identifying what kind of traffic is bringing conversions. It also helps to target users according to their location and device. Facebook Analytics is also a very easy to use analytics tool. It is built as a plug-in for Facebook and you can easily integrate it with your website.

Google analytics is an indispensable tool for everyone, who has invested time and money into creating website. It helps you understand everything about your site.  You can see which pages are getting most of your traffic and which pages are not. You can see how many people are actually visiting your site. You can even see the demography of your visitor.  You can analyze traffic from various sources like search, social media, direct and display advertising. You can also see how much time your visitors are spending on each page of your site and how many visitors are coming from mobile, tablet and desktop devices.

Does Google Have Facebook Pixel Equivalent?

Yes they do. Google has a pixel, but they call it the Analytics tag. It runs on each visitor’s browser and sets a cookie on their PC. The Analytics tag is used to transfer data between Analytics and AdWords. This is to ensure that the two platforms work in harmony. Using the Google Analytics tracking code, you can target users by a number of different factors. For example, you can target people who live in California and are in the market for a 4×4. You can also target users who visit your Facebook or google+ pages.

Even though Facebook has its own ad platform and tracking system, it would be difficult for Google to implement such a thing. The reason for Google having a disadvantage is that it does not have a photo-sharing service like that of Flickr or Instagram where the google+ profile pics are available. It also does not have a chat service like WhatsApp or Facebook messenger, which would help in making Google’s ad platform more effective. A user’s face is the prime target for marketers and it’s the ultimate way to connect with a customer. This poses a major problem for Google since it has no access to the photos of its users.

Can You Connect Facebook Pixel To Google Analytics?

Yes! Facebook Pixel is a tag that is supposed to help you better track conversions. The pixel has a unique code, like a QR Code that you can display on a website or a mobile app to track conversions. There are several benefits of Facebook Pixel, including more finely-tuned ad targeting, more accurate campaign measurement, and the ability to compare your site’s conversion rates with those of your competitors.

Facebook pixel is a tracking code displayed on your Facebook Ads and webpages. It gathers information about the viewers of your website i.e. their demographics and interests. This information is then used to show targeted advertisements on Facebook.Google Analytics is a popular web analytics tool that tracks the number of unique visitors and the number of page views on your website. The data collected includes the geographical location of your visitors and the search engines that visitors used to reach your website. You can connect Facebook Pixel to Google Analytics. Here is how you can do it:

Why Do I Need Facebook Pixel?

One of the key reasons to use Facebook Pixel is to deliver a personalized and relevant ad. This is done by integrating Facebook Pixel on your website. Facebook Pixel is a code which lets you know if users have visited the landing page and if the ad has been viewed. This helps you deliver more focused ads while you are running a campaign. The benefit of doing so is that you can show ads only to users who have previously seen the ad. This helps in generating effective leads as it allows you to show your ad only to those users who are interested in your product or service. This is a win-win for you and your customers.

When someone visits your website, Facebook determines whether to show your ads to them based on their Facebook Ads Settings. If your ad is eligible to be shown, the Facebook pixel (a small snippet of code) needs to be installed on your website in order for Facebook to track conversions and inform your ad if the ad was shown.  It is important to have the Facebook pixel installed so you can track at what stage of the customer journey a visitor is.  If someone comes to your website but does not convert, you’ll want to know why. If someone comes to your website and converts, you’ll want to know why. The Facebook pixel can help you determine these things.  It can help you optimize your customer journey.

Facebook pixel is a tool which helps you to know the traffic to your website. It can track which website is sending traffic and identifying who those people are. In this way, you can know the customers who are visiting your website. Also, Facebook pixel shows the action taken by the customer after visiting your site.

 

Google Analytics Vs Facebook Pixel – Pros And Cons

Google Analytics and Facebook Pixel both are the great tools to understand visitor behavior on your website . Google Analytics is free and it is the most popular, W3C standard compliant web analytics solution. Using Google Analytics you can track conversions, sales funnel, increase in the traffic, and behavioral pattern. Facebook Pixel is Facebook’s marketing platform, it is that is used to run advertisements on Facebook. You can use Facebook pixel to increase the traffic on your website, track the activity on website and create Lookalike audience.

Google Analytics is a great and free way to track everything about your website. Many will argue that it’s good to check Facebook pixel’s data. However, you have to remember that Facebook pixel is a specific pixel that you set up on your site that tracks everything that happens on your site. If you have a blog and you want to follow who is clicking on your posts and if they are liking it, and if they are sharing it, etc, you can use Facebook pixel to do that.

Conclusion

It is quite important to note that the Google Analytics is a trusted platform that has been relied upon by many businesses, large and small, for a long time. Facebook Pixel is an excellent tool for tracking conversions and leads, but it is only as good as the data that you input into it. You need to ensure that you are getting good data from both Google Analytics and Facebook Pixel to get an accurate picture of your marketing performance.

The digital landscape is changing and social media is playing a huge role in where companies spend their digital marketing budgets. It’s not a matter of ‘if’ but ‘when’ your company will be marketing on Facebook. This article will help you understand how to integrate Facebook pixel into your existing marketing strategy.