How Many Affiliate Programs Should I Join

How Many Affiliate Programs Should I Join

How Many Affiliate Programs Should I Join

In recent years, affiliate marketing has grown significantly.

You should be knowledgeable about affiliate marketing programmes and how to take advantage of them if you have a website or are considering developing one.

However, you undoubtedly have a lot of inquiries.

Which sectors offer the finest affiliate marketing initiatives? What form of content for affiliate marketing is most effective? And how much money is possible for affiliate marketers?

Let’s look at some data to get the answers to those questions. 17 affiliate marketing statistics are presented in this post, along with the lessons you can draw from them.

Stats about affiliate marketing (Editors’ Choice)

  • Affiliate programmes are used by almost 80% of brands. A hub for influencer marketing
  • With a 39% market share, America is the dominant nation in the affiliate sector. (Select Software)
  • Almost 65% of By blogging, affiliate marketers drive traffic. Awin from BlogginX
  • The percentage of publishers who use numerous affiliate networks is 94%. (Affise)
  • Between 15% and 30% of all affiliate programme sales are produced by advertisers. (BlogginX)
  • 16% of all e-commerce sales worldwide are attributable to affiliate marketing. Obtaining Profits

Should I Join These 10 General Programs for Affiliate Marketing Based on Statistics and Facts

1. In the US, 81% of advertisers and 84% of publishers use affiliate marketing.

Advertisers or merchants can use affiliate content to increase brand exposure, foster consumer interaction, and boost sales if they operate affiliate programmes or have signed up for affiliate networks. All of this is provided without the customary client acquisition expense.

Rakuten commissioned a Forrester analysis that found that 81% of advertisers and 84%. Additionally, more than 50% of the affiliate publishers polled for the same analysis claimed that more than 20% of their yearly income came from affiliate marketing.

This exemplifies how the affiliate channel evolved from a sector where coupons predominated to a genuine marketing channel. Major advertisers who want to hasten their growth now employ it. Additionally, more than 80% of them spend over 10% of their marketing budgets on affiliate networks.

2. Since 2015, “affiliate marketing” search interest has increased by more than 200%.

According to statistics from Google Trends, interest in the search term “affiliate marketing” has gradually grown over the past few years. Over a 200% increase in search interest is seen between 2015 and 2020. We can see interest in global search in the graph above. The numbers show search interest in relation to the peak, with 100 representing this query’s maximum popularity.

The general rise of online shopping and the demise of brick-and-mortar retail are trends that are consistent with this one. And the ongoing pandemic has simply made matters worse. People have been looking for alternate sources of income as they spend more time online. This search trend resulted from that.

3. The biggest affiliate networks have more than 100,000 active affiliates.

Many small businesses lack the funding necessary to make significant web marketing investments. For them to promote both brand recognition and actual sales, the performance model offered by affiliate marketing is a crucial instrument. Furthermore, nothing prevents bigger businesses from using it as well. Numerous SMBs and larger businesses rely on affiliate marketing as an additional traffic and revenue channel due to the low entrance barrier.

But without a sizable network of affiliate partners, neither traffic nor sales would be possible. The largest affiliate networks, according to a simple scan of them, have at least 100,000 active affiliates.

For instance, the biggest affiliate networks are:

  • 900,000+ Amazon Associates
  • 700,000+ ShareASale
  • Awin: 241,000+
  • 100,000+ on ClickBank

4. In the UK, using a price comparison website is the most popular affiliate activity.

Price comparison websites were the most popular affiliate activity among web users, according to IAB UK and PwC’s survey estimating the value of the UK affiliate business in the UK between 2015 and 2018.

Visits to loyalty and coupon websites, as well as seeking advice from independent blogs and websites with expertise, were examples of additional affiliate activity.

5. Before making a purchase, 85% of online customers search Google for information.

Online shoppers want to be cautious and avoid paying too much for goods. Unsurprisingly, conducting a Google search is the most common technique to learn more about those things. The opportunity for conversion for affiliate reviews, comparisons, and lessons comes from here.

According to a Kenshoo research paper, 85% of internet customers use Google to research products and get ideas before making a purchase. As a result, affiliate marketers must prioritise their exposure in the search results. Particularly when you take into account that these consumers already have a strong want to buy.

6. Larger AOV during the holiday shopping season results in higher affiliate rewards

Every industry has a seasonal component. Holiday seasons always add some volatility to revenue, however it has a less significant effect in the B2B and SaaS sectors. Consumer products continue to be a major source of revenue for the entire affiliate marketing sector. They are also considered to be more vulnerable to demand variations due to the seasons.

Seasonality appears to be a developing trend if we examine the most recent Christmas sales figures. According to Impact’s benchmark study, the average order value (AOV) in 2021 climbed on Black Friday, Thanksgiving, and Cyber Monday by 15%, 20%, and 23%, respectively, over the previous year. Likewise, payments to affiliate partners increased.

2021’s same late November shopping season will see an average decline of 21% from 2020.

7. B2C products or services are promoted by 81.4% of affiliates.

The statistics on AffStat’s yearly affiliate marketing benchmark study shows that a resounding majority of affiliate marketers advertise B2C offerings, despite possibly being a little out of date. In actuality, 81.4% of them participate in B2C-focused affiliate networks. The 18.6% that are still active concentrate on B2B goods and services. Of course, there is some overlap as well.

Computer and electronics (40%), clothing/apparel (41%), online services (30%), accessories (29%), and cosmetics (28%) are the top 5 categories that affiliates advertise. Though not far behind, business (25%) and marketing (20%) both place in the top 10 categories.

on top These affiliate product categories receive traffic from three different channels: blogging (64%), social networks (67%), and SEO (69%). Blogging and SEO are inextricably linked. However, it’s noteworthy that email marketing only came in at #4 in the poll (41%).

8. In the United States, content and blogs account for over 40% of affiliate publisher commissions.

The growing percentage of royalties received by content affiliate marketers is another sign that the industry is evolving from coupon-focused affiliate marketing to a more serious marketing channel.

The Awin Report estimates that in the United States, content and blogger websites received close to 40% of publisher commissions. This is a result of the affiliate channels’ increasing diversification.

9. In the United States, 71% of affiliate publishers work with three or more networks.

Given that affiliates It’s no surprise that they like to take advantage of their opportunities to engage with merchants since they are all about optimization. 71% of American affiliate publishers are members of three or more affiliate networks, according to the Forrester survey. 6% of people only use one affiliate network.

10. Between 5% and 20% of annual affiliate marketing revenue is reported by 65% of retailers.

For retailers, affiliates are now a convenience. According to affiliate marketing statistics, the size of their yearly earnings ranges from 5% to 20%, and about 65% of respondents say they are satisfied with the results of their investment. More good news: By making wise investments in the right affiliates, 60% of large merchants produced affiliate marketing earnings of $5 million or more. 

Five Affiliate Marketing Statistics and Trends Featured

  • Over $17 billion is the market value of the worldwide affiliate marketing sector.
  • For 31% of publishers, affiliate marketing is their primary source of income.
  • For 20% of brand marketers, affiliate marketing is the most successful channel.
  • During the Covid-19 lockout, affiliate programmes saw an increase in revenue of 56%.
  • More than 81.2% of affiliate marketers earn more than $20,000.


Promoting the goods and services of other people is a terrific way to make some money through affiliate marketing. This procedure takes a lot less time than other marketing techniques. The nicest part is that you may enjoy yourself in the privacy of your own home while seeing your income increase. Increasing traffic and entering new markets are only two benefits of as our list of affiliate marketing statistics demonstrates, affiliate programmes. Additionally, since you won’t be required to pay anything until the desired action has been accomplished, it is easy to see why affiliate marketing has a promising future.