How many variations of a logo should you have

How Many Variations Of A Logo Should You Have

How Many Variations Of A Logo Should You Have

How Many Variations Of A Logo Should You Have: Your business name and mission statement should be represented in your company logo to make it easily recognisable.

The art of rearranging your core logo so that it functions in a variety of settings gives your brand adaptable and consistently recognisable images that promote your brand in various contexts while conveying a consistent message.

Although there are many different styles, sizes, forms, and colours for logos, you only need five of them. So that your brand seems constant throughout your branding tactics, your logo designer, if you are utilising one, should give you these options.

Consider the Disney and 20th Century Fox logos; these are superb illustrations of logo changes and how to make sure your cherished logo is appropriate wherever you need it.

Five Different Logos Your Brand Needs statistics

1. Horizontal

Your basic logo, from which all of your variations are derived, is frequently a horizontal logo.

This logo looks great in the header of your website if you have one. The most typical logotypes are combinations of your name, slogan, and icon. They are also the best means of disseminating the message of your company, particularly if you are just starting out.

2. piled or vertical

A vertical or stacked version of your primary logo is a simplified, scaled-down form that is also referred to as a secondary logo. When your primary logo is unsuitable due to space limitations, this is the ideal replacement.

Stacked logos frequently exclude any tagline to maximise adaptability and solely use your icon and company name.

3. Use of icons

When you have You can use it to advertise your business as a stand-alone graphic extension of an icon in your main logo. For instance, the swoosh from Nike and the prancing horse from Ferrari are both instantly recognisable brand emblems.

While small, icons typically capture the essence of your brand and give you a multi-functional image; they frequently become more memorable than your original horizontal primary logo. Icons give you a very versatile little branding graphic.

App logos are another frequent application for this version. You can also use them on business cards to repeat patterns and add further branding to graphics like Instagram posts and photographs, YouTube videos, or narrative graphics.

4. Wordmark or text-based

Only your company name appears in text-based or wordmark logos, frequently in a unique, personalised, or handwritten typeface.

They can also be a lot of fun! Look at the wordmark for Google; it is anything but dull.

The secret of a wordmark is its straightforward design, which guarantees instant recognition, has a distinct message and is simple to recall. Because of this, many of the most well-known companies employ them, including NASA, IBM, and my personal favourite, Marvel.

A wordmark is ideal for new brands, those with brief or distinct names, those employing several media, and those who appreciate a little colour.

5. A single colour, reversed

A reversed-out version of your logo is one that is intended to still be recognisable when placed against any background. It’s a tactic where you draw the outline of your logo on a background paper, letting the background colour create the logo.

On the other hand, a one-colour logo makeover is exactly what it sounds like. It may be printed in any colour, and because it’s solitary, it won’t have the normal contrast problems when printed in grayscale. One-colour logos are easily readable and recognisable due to their clarity and precision.

Best variations of a logo should you have

Statistics for the 6 Logo Variations

One of the most crucial things for your company is to have a variety of logos that work well together and address various issues. The six types of logo variations from the logo builder are as follows, with examples:

1. The initial logo design

The logo that you use the most frequently is known as your primary logo. It can also be described as the source from which various varieties of logos are derived.

It’s a self-explanatory representation of your brand that includes its depiction, verbiage, iconography, and occasionally even location data.

Typical applications for basic logo designs include:

  • How to identify your brand
  • Making a brand name known
  • Establishing connections with your brand

These logos frequently need a lot of room to accommodate all of their elaborate and detailed components. As a result, it works best on platforms with plenty of breathing area and no physical boundaries.

Website headers are the finest place to use primary logos.

  • Reports and documents about branding
  • Business postcards
  • Page about us
  • Platforms and large prints

2. Designing Stacked Logos

There can be occasions when you don’t have an infinite amount of room to fit primary logos, but there will usually be some. A stacked logo is useful for this.

A stacked logo faces another way, one that can be better suitable for smaller to average locations, depending on the primary logo’s orientation. The format for stacked logos is the opposite of that of primary logos.

Multiple lines are used in the format to divide the words, which makes it simple to read. Compared to primary logos, this logo variation is more tightly packed together, saving you room while maintaining the integrity of your parts.

It is preferable to utilise stacked logos on:

  • Visiting cards
  • Signatures on emails
  • Headers for mobile websites
  • Small to moderate platforms and prints
Super variations of a logo should you have

3. Designing Submark Logos

Submarket logos should be used in even more restricted spaces if stacked logos are intended for condensed areas. These logos are created to fit within a circle, however, it is not required. Why do you inquire? Considering that submarket logos are commonly found on a variety of social media sites.

When uploading an image, many social media platforms use a similar process: the images are cropped to fit into a circular pattern that matches the geometry of the profiles themselves. This is true for the majority of other social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and Tiktok.

A submark logo can be thought of as a scaled-down version of your main logo that is nevertheless redesigned for channels where a full major logo wouldn’t work effectively. The distinction is that you might have to go without some elements of your logo, maintaining only the name and icon of your company.

Although it can be difficult to reduce a large primary logo to a sub mark, the end result is a very inventive and flexible logo variant.

Social media profiles are the finest places to apply Submark logos.

  • Stickers and stamps
  • Footers of websites or documents
  • Platforms and little prints

4. Designs for wordmark logos

In actuality, your company name should be the main thing that people remember about you. While slogans and logos are important, it might be difficult to identify a new or tiny business based just on those elements.

Your company name is what draws attention to you. It’s what consumers need to associate most with your goods and services and other branding components. Their capacity to recall you when they only see your emblem or phrase is the result of your ability to be recognised at first glance.

An outstanding wordmark logo example is Google. People remember it, it has a unique font that is catchy, and it seamlessly combines brand colours. Take it from them: an excellent wordmark is recognisable, attractive to the eye, and adaptable to many display settings.

Wordmark logos work best when applied to:

  • Business items
  • Labels
  • Moderately sized online signs
  • A lot of outdoor signs
Top variations of a logo should you have

5. Logo Icon Designs

Although they are not required, icon logos might be useful. Some logos don’t have icons, but if yours does, you now have another logo variation at your disposal that may come in handy occasionally.

A company icon is frequently used for favicons, therefore the more important information you can fit in there, the better. The symbol is another option.

Logos on merchandise, perhaps even keychains you can distribute at your next business event.

It’s not a problem if you require a favicon for your company website but your logo doesn’t have one. You might add some flair by using the initials of your company name! To continue with this example, Google accomplished it and is currently doing quite well for itself.

It is ideal to utilise icon logos on:

  • Favicons
  • Giveaways
  • Stickers and stamps
  • Merchandise packaging

6. Single-Color Logos

This logo variant also has the benefit of being a budget-friendly choice for new and small firms. It costs a lot of money to print a lot of coloured business cards! In these situations, having a logo in black and white is a terrific solution.

You’ll find your colours for it eventually, but for now, keep this one safe. It offers advantages.

Before adding colour, if you notice that people are reacting to the logo design, you know you have a powerful logo on your hands.

It’s better to utilise one-colour logos on:

  • Coloured pictures
  • Letterheads
  • Tangible formal documents
  • Visiting cards


How Many Variations Of A Logo Should You Have: Your logo should offer a solution in addition to being a lovely image. You’re working to gain as much publicity for your company as you can because you want to share it with a huge audience. A format is not just a format. People need that in order to respond to your logo, so it restructures an orientation in the most appropriate way.

Your company does not fit all customers, and Your logo is not, either. With logo variations that convey so much with so little, you can demonstrate to your audience that you have a lot to say.