How To Find What Is Trending On Tiktok

Introduction

How To Find What Is Trending On Tiktok: In the ever-evolving world of social media, TikTok has taken center stage as a dynamic platform where trends emerge and flourish at an astonishing pace. If you’re an avid TikTok user or simply curious about what’s capturing the attention of millions worldwide, you’ve come to the right place. This guide is your gateway to understanding how to find what’s trending on TikTok.

TikTok, with its short-form videos and creative community, is a breeding ground for viral content. Whether it’s the latest dance challenge, a catchy song, a hilarious meme, or a new cooking hack, TikTok’s algorithm ensures that trending content rises to the surface.

This guide will equip you with the knowledge and tools you need to stay on top of TikTok’s trends. From exploring the “Discover” page to following popular creators and hashtags, we’ll delve into the various methods for uncovering the hottest trends. We’ll also discuss the importance of engagement, interaction, and even TikTok analytics to gauge what’s resonating with the TikTok community.

By the time you finish reading, you’ll be ready to navigate TikTok’s ever-changing landscape with confidence. Whether you’re looking to join in on the latest trend or simply want to stay informed, this guide will empower you to find and engage with what’s trending on TikTok. 

How do I find TikTok trends without discover page?

If you don’t have a Discover page to find these trending hashtags, there is a solution: Fanbytes’ weekly TikTok trends newsletter. Informed by our social listening tool, Bytesights, the TikTok trends newsletter is entirely free, and provides up-to-date information about the best trends that brands can use on TikTok.

Finding TikTok trends without using the ‘Discover’ page is possible, although it may require a bit more effort. Here’s how you can do it:

Explore the ‘For You’ Page: Your ‘For You’ page (FYP) is the main feed of content tailored to your interests. Scroll through it regularly to see trending videos that TikTok’s algorithm curates for you based on your activity.

Follow Trendsetters: Identify and follow popular TikTok influencers and creators known for setting trends in your areas of interest. Their content often reflects the latest trends, and they can introduce you to new challenges and themes.

Search Relevant Hashtags: Use TikTok’s search bar to manually search for hashtags related to topics you’re interested in. TikTok will suggest popular hashtags as you type, helping you discover trends even without the ‘Discover’ page.

Engage with Your Feed: Interact with videos on your ‘For You’ page by liking, commenting, and sharing. TikTok’s algorithm takes your interactions into account when recommending content, so engaging with trending videos can help you see more of them.

Follow Trending Sounds: Pay attention to the music tracks featured in popular videos. Search for these sounds in the music library to discover videos that use them, as many trends are centered around specific songs.

Stay Active and Current: Regularly use the app and stay active on TikTok. Trends can emerge and evolve quickly, so being an engaged user increases your chances of encountering the latest trends organically.

While the ‘Discover’ page offers a convenient way to find TikTok trends, these alternative methods can help you stay updated and discover trending content on TikTok even without using the ‘Discover’ feature.

What is the best time to post on TikTok?

According to a study by Influencer Marketing Hub, the best time to post on TikTok overall is on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m. These are additional high-engagement times to post content on the platform: Monday: 6 a.m., 10 a.m., 10 p.m. 

The best time to post on TikTok can vary depending on your target audience and the nature of your content. However, there are some general guidelines to consider when deciding the best times to post on TikTok:

Peak Usage Hours: TikTok tends to be most active during specific hours when users are more likely to engage with content. These peak hours often fall during lunch breaks (11:00 AM to 1:00 PM) and in the evening (7:00 PM to 9:00 PM) in the local time zone of your target audience. Weekends can also see higher engagement.

Weekday vs. Weekend: Weekdays generally have higher engagement compared to weekends, as people are more active during the workweek. However, depending on your audience and content type, weekends may also be a good time to post.

Test and Analyze: Use TikTok’s analytics tools to track when your audience is most active and engaged with your content. These insights can help you identify the specific days and times that work best for your particular audience.

Consider Time Zones: If your audience is spread across different time zones, you may want to stagger your posts to reach a broader audience at optimal times for each time zone.

Avoid Peak Competition: Posting during peak hours can mean more competition for viewers’ attention. Consider posting slightly before or after peak times to stand out.

Consistency is Key: Regardless of the exact timing, consistency in your posting schedule is crucial. Regularly posting content at the same times and days can help build an audience and keep them engaged.

The best time to post on TikTok depends on your unique audience and the content you create. Experiment with different posting times, analyze your TikTok analytics, and adjust your schedule based on what works best for your specific goals and audience.

What type of videos go viral on TikTok?

Viral success depends on a number of factors. For the best chance of going viral on TikTok, look at what’s currently trending, and consider content types like humor or a compelling story. Short videos that use trending audio are also good contenders for the TikTok algorithm.

Videos that go viral on TikTok typically share certain characteristics that resonate with the platform’s user base. Here are some common types of videos that have a higher likelihood of going viral:

Challenges and Trends: Content that participates in or starts trending challenges often gains attention. Users love to engage with popular challenges and contribute their own creative spin.

Humor and Comedy: Funny and relatable content tends to perform well on TikTok. Short, humorous sketches or clever one-liners can capture the audience’s attention.

Dance Videos: TikTok is known for its dance challenges. Well-executed and catchy dance routines often go viral, especially if they’re synchronized with popular songs.

Lip-Syncing: Lip-syncing or dubbing popular movie or TV show scenes, song lyrics, or comedic dialogues can be entertaining and shareable.

Educational and How-To Videos: Informative and instructional content, especially quick tutorials or life hacks, can gain traction if they provide valuable information or solve common problems.

Cute and Adorable Moments: Videos featuring pets, babies, or heartwarming moments often capture viewers’ hearts and get shared extensively.

Stunts and Challenges: Daring stunts, impressive skills, or extreme challenges can grab attention, especially if they’re executed safely and are visually appealing.

Unique and Creative Ideas: Innovative and unconventional content that hasn’t been seen before on the platform can go viral, as it sparks curiosity and fascination.

Storytelling: Compelling storytelling, even in short video form, can resonate deeply with viewers. It could be personal anecdotes, experiences, or relatable narratives.

Authenticity, creativity, and audience engagement are key factors in going viral on TikTok. Additionally, the effective use of hashtags, trends, and music can boost the discoverability of your content, increasing its chances of going viral within the TikTok community.

Is TikTok better than Google?

“We also shouldn’t forget that Gen Z are using Google too; TikTok just isn’t as good for researching hard information or recommendations specific to a certain topic or geography”. Google has also built its reputation over two decades, and is generally considered more trustworthy than information found on TikTok.

TikTok and Google serve entirely different purposes and cannot be directly compared in terms of being “better” or “worse” than each other. They are distinct platforms with distinct functions:

TikTok is a social media platform primarily focused on short-form video content, entertainment, and social interaction. It’s designed for users to create and consume engaging videos, often centered around trends, challenges, and creative expression. TikTok excels at providing a fun and immersive experience for users to connect and discover content.

Google, on the other hand, is a search engine and technology conglomerate. It’s a vast platform that encompasses various services like web search, email (Gmail), cloud storage (Google Drive), and more. Google’s primary function is to provide access to information and services, making it a critical tool for information retrieval, productivity, and communication.

The comparison between TikTok and Google is like comparing apples and oranges. TikTok is about entertainment and social networking, while Google is about information and utility. The “better” platform depends entirely on your needs and preferences. If you’re seeking entertainment and social interaction, TikTok is the choice. If you need information, data storage, or productivity tools, Google is the go-to platform. In reality, many people use both platforms, as they serve different aspects of our digital lives.

What are the key steps to discover trending content on TikTok?

Discovering trending content on TikTok involves several key steps:

Explore the Discover Page: TikTok’s Discover page is a treasure trove of trending videos. It features a curated selection of popular and trending content, making it an excellent starting point.

Follow Trending Hashtags: Search for and follow relevant hashtags related to your interests. TikTok’s algorithm will then show you videos associated with these trending hashtags on your ‘For You’ page.

Interact and Engage: Engage with videos you find interesting by liking, commenting, and sharing. TikTok’s algorithm pays attention to your interactions and tailors your feed accordingly.

Follow Influential Creators: Identify and follow TikTok creators who are known for setting trends in your areas of interest. Their content is likely to introduce you to the latest trends.

Stay Informed: Keep an eye on TikTok news and updates. Occasionally, TikTok itself may highlight trending challenges or themes.

Join Challenges: Participate in trending challenges, dances, or trends to become part of the conversation and increase your visibility on the platform.

Utilize Trending Sounds: Pay attention to popular audio tracks, as many trends are centered around specific sounds. You can search for sounds in the music library to see what’s currently trending.

Stay Consistent: Regularly check TikTok and remain active on the platform to ensure you stay updated with the latest trends. Trends can emerge and evolve quickly.

By following these steps and being an active participant on TikTok, you’ll be well-equipped to discover and engage with trending content on the platform.

How can I use hashtags effectively to find what’s trending on TikTok?

Using hashtags effectively on TikTok is crucial for finding what’s trending on the platform. Here are some tips to make the most of hashtags:

Browse Trending Hashtags: Start by exploring the “Discover” page and paying attention to the trending hashtags displayed there. Click on these hashtags to see related content and trending challenges.

Search for Specific Keywords: Use TikTok’s search bar to look for keywords or phrases related to your interests. TikTok will suggest popular hashtags as you type, making it easy to discover trending topics.

Follow Relevant Hashtags: Once you find hashtags that align with your interests or the trends you want to follow, click the “Follow” button next to them. This will add these hashtags to your list of followed hashtags, and related content will appear on your ‘For You’ page.

Create Content with Trending Hashtags: If you’re creating your own TikTok videos, incorporate trending hashtags when they’re relevant to your content. This can increase the visibility of your videos within those trends.

Participate in Challenges: Many trends on TikTok are centered around specific challenges, often associated with a unique hashtag. Joining these challenges and using the designated hashtag can help your video gain traction.

Research and Experiment: Keep an eye on which hashtags are consistently popular and experiment with using them in your videos. Trends can change rapidly, so it’s essential to stay adaptable.

Combine Trending and Niche Hashtags: Consider using a combination of trending and niche hashtags. This can help your video reach a broader audience while also appealing to a specific group interested in your content.

Engage with Hashtag Communities: Engage with the TikTok community by liking, commenting, and sharing videos that use the same hashtags. This can help you discover new trends and connect with like-minded users.

Monitor Analytics: TikTok Pro accounts provide access to analytics, including insights into which hashtags are driving the most views and engagement for your content. Use this data to refine your hashtag strategy.

By effectively using hashtags and staying engaged with TikTok’s trending content, you’ll be better equipped to discover and participate in the latest trends on the platform.

Are there specific TikTok accounts I should follow to stay updated with trends?

Yes, following specific TikTok accounts can be a great way to stay updated with trends on the platform. Here are some types of TikTok accounts you might consider following:

Influencers and Trendsetters: Look for TikTok creators who are known for setting trends in your areas of interest. These influencers often pioneer new challenges and popularize innovative content.

Official TikTok Accounts: TikTok itself has official accounts where they often showcase trending challenges, themes, and popular videos. Following @tiktok or regional TikTok accounts can keep you informed about what’s trending.

Creators in Your Niche: Identify creators who produce content related to your specific interests or industry. They are likely to engage with trends within that niche and can introduce you to the latest happenings.

Hashtag Creators: Some TikTok users create their own challenges and trends by starting unique hashtags. Following these creators can lead you to discover emerging trends and challenges.

Trending Music Artists: If you’re interested in music-related trends, follow artists and record labels on TikTok. They often promote their latest songs and challenges using their music.

TikTok News and Updates: Some TikTok accounts focus on providing updates and news about the platform. These accounts can be a valuable source of information about trending content and features.

Your Favorite Brands and Organizations: Many brands and organizations have a presence on TikTok. They often participate in trends and challenges related to their products or causes.

Comedy and Entertainment Accounts: If you enjoy humor and entertainment, follow popular comedians, actors, and entertainment companies. They frequently engage with trending comedic content.

TikTok trends can vary widely, so it’s a good idea to follow a diverse range of accounts to ensure you stay updated on a wide array of trends and content styles.

What role does the ‘Discover’ page play in helping me identify TikTok trends?

The ‘Discover’ page on TikTok plays a significant role in helping you identify TikTok trends. Here’s how:

Trending Content Showcase: The ‘Discover’ page prominently showcases trending and popular content on TikTok. It features a curated selection of videos, challenges, and hashtags that are currently gaining traction on the platform. This section is updated regularly, ensuring you have access to the latest trends.

Personalized Recommendations: TikTok’s algorithm tailors the ‘Discover’ page to your interests based on your activity and engagement. It considers the types of videos you’ve liked, shared, and interacted with to provide you with content that aligns with your preferences. This personalization helps you discover trends that are most relevant to you.

Hashtag Challenges: Many trending challenges and hashtags are promoted on the ‘Discover’ page. You can click on these challenges to see a collection of videos related to them, making it easy to participate in or explore the latest trends.

Featured Creators: The ‘Discover’ page often highlights influential TikTok creators who are actively participating in or starting trends. Following these creators can keep you updated with the latest trends they’re involved in.

Event and Seasonal Themes: TikTok frequently curates content related to seasonal events, holidays, and special occasions. This can include holiday-themed challenges or trending content associated with specific times of the year.

Music Trends: TikTok often features trending music tracks, allowing you to explore videos that use these songs. Music trends are a significant part of TikTok culture, and the ‘Discover’ page helps you discover the latest viral tracks.

Trending Hashtags: The ‘Discover’ page provides easy access to trending hashtags. Clicking on these hashtags can lead you to a feed of videos that are using those hashtags, helping you immerse yourself in current trends.

Discovery Beyond Your Following: The ‘Discover’ page exposes you to content beyond your immediate network of followers and those you follow. This means you can find new trends and creators outside your usual circle.

The ‘Discover’ page on TikTok serves as a dynamic hub for staying updated with TikTok trends. It offers a combination of curated content, personalized recommendations, and easy access to challenges and hashtags, making it an invaluable resource for anyone looking to identify and engage with what’s trending on the platform.

Conclusion

Navigating the vibrant world of TikTok trends is an exciting and ever-evolving journey. To stay in the loop and engage with what’s currently hot on the platform, you must employ a multifaceted approach.

Leverage TikTok’s own tools and features, such as the ‘Discover’ page and personalized recommendations, to access trending content that aligns with your interests. Follow influencers and creators known for setting trends in your chosen niches, and keep an eye on official TikTok accounts and hashtag creators who shape the platform’s cultural landscape. Active participation is key. Engage with trending challenges, use popular hashtags in your content, and interact with creators and viewers to foster connections within the TikTok community.

Stay adaptable and open to exploring new areas of interest. TikTok trends can emerge from unexpected corners of the platform, and by staying curious, you may discover the next big thing before it goes viral. Remember, TikTok’s dynamic nature means that trends can come and go in the blink of an eye. So, keep exploring, creating, and enjoying the ever-changing world of TikTok trends.