How To Get Advertising Id In Android Programmatically

How To Get Advertising Id In Android Programmatically


How To Get Advertising Id In Android Programmatically: In the vast world of mobile advertising, gathering accurate user data is crucial for effective ad targeting and personalized marketing campaigns. One essential piece of information is the Advertising ID, a unique identifier assigned to each Android device. The Advertising ID allows advertisers to track user preferences and deliver tailored advertisements without compromising personal privacy.

If you’re an enable developer or marketer seeking to integrate this valuable feature into your app, you’re in the right place. This guide will walk you through the process of obtaining the Advertising ID programmatically in Android.

By retrieving the Advertising ID, you can gain insights into users’ interests and behaviors, enabling you to deliver more relevant and engaging ads. This ID can also help you measure the effectiveness of your campaigns and optimize your advertising strategies accordingly.

Whether you’re developing an app, implementing analytics tools, or customizing user experiences, understanding how to get the Advertising ID programmatically will prove beneficial. So, let’s dive into the step-by-step process and unlock the power of personalized advertising on the Android platform.

How do I find my Android advertising ID?

Android – Find your Advertising ID

Simply open the Google Settings app on your Android device and click on “Ads.” Your Advertising Identifier will be listed at the bottom of the screen. To find your Android advertising ID, follow these steps:

  • Open the “Settings” app on your Android device.
  • Scroll down and locate the “Google” or “Google Settings” option.
  • Tap on “Google” to access the Google settings.
  • In the Google settings menu, find and select “Ads” or “Ads settings.”
  • Inside the Ads settings, you should see an option called “Advertising ID” or “Your advertising ID.”
  • Tap on the advertising ID option, and it will display your unique advertising ID.
  • You may also have the option to reset your advertising ID or opt out of personalized ads in this menu.

Note that the location and naming of these settings may vary slightly depending on your Android device manufacturer or operating system version. If you’re unable to find the exact path described above, you can try searching for “advertising ID” or “Google settings” in the settings search bar to quickly locate the relevant options.

Keep in mind that the advertising ID is designed to be a non-permanent and resettable identifier, providing users with some control over their privacy and personalized advertising experience.

How To Get Advertising Id In Android Programmatically

How do I get a new advertising ID on Android?

Use for non-advertising purposes

  • On your Android device, go to Settings.
  • Tap Privacy > Ads.
  • Tap Reset Advertising ID and confirm your changes.

Obtaining a new advertising ID on Android programmatically can be achieved by using the AdvertisingIdClient API provided by Google Play Services. This approach allows developers to fetch the advertising ID directly within their app code.

By following the steps outlined previously, you can seamlessly integrate the necessary functionality into your Android application. It’s important to ensure that your project has the required dependencies and permissions set up for accessing Google Play Services.

With the AdvertisingIdClient API, you can programmatically retrieve the advertising ID and utilize it for personalized ad targeting, analytics, and other marketing purposes. This unique identifier allows advertisers to deliver more relevant and tailored advertisements to users, thereby improving engagement and conversion rates.

Remember to prioritize user privacy and obtain proper consent before accessing and using the advertising ID. Adhering to privacy regulations and guidelines will help you maintain user trust and ensure compliance with data protection laws.

By implementing the AdvertisingIdClient API and following best practices, you can seamlessly retrieve a new advertising ID within your Android app, empowering you to optimize your advertising strategies and provide enhanced user experiences.

How to get device advertising ID in Android programmatically?

Configure your client app

  • Check whether an ad provider is available by calling AdvertisingIdClient. isAdvertisingIdProviderAvailable()  
  • Get the ad identifier details, including the advertising ID, by calling AdvertisingIdClient. getAdvertisingIdInfo() .

To obtain the device advertising ID in Android programmatically, you can follow these steps:

1. Import the necessary classes in your Android project: AdvertisingIdClient and AdvertisingIdClient.Info.

2. Check if Google Play Services is available on the device using GoogleApiAvailability.isGooglePlayServicesAvailable() method.

3. If Google Play Services is available, create an instance of AdvertisingIdClient.

4. Call the start() method on the AdvertisingIdClient instance to initiate the connection.

5. Implement a ServiceConnection to handle the connection status.

6. In the onServiceConnected() method of the ServiceConnection, call getId() on AdvertisingIdClient.Info to retrieve the advertising ID.

7. Handle any exceptions or errors that may occur during the process.

8. After obtaining the advertising ID, remember to handle user consent and adhere to privacy regulations when using it for personalized advertising or analytics purposes.

By following these steps and incorporating the appropriate code into your Android application, you can programmatically retrieve the device advertising ID. This identifier will enable you to optimize your advertising strategies, provide personalized experiences, and measure the effectiveness of your campaigns.

What is the advertising ID in Android?

The advertising ID is a unique, user-resettable ID for advertising, provided by Google Play services. It gives users better controls and provides developers with a simple, standard system to continue to monetize their apps. 

The advertising ID in Android is a unique identifier assigned to each Android device by Google Play Services. It is specifically designed for advertising and marketing purposes. The purpose of the advertising ID is to enable advertisers and developers to track and target users for personalized advertising experiences while respecting user privacy.

Unlike other device identifiers, such as the IMEI or MAC address, the advertising ID can be easily reset by users. This feature allows users to have more control over their privacy and the personalized ads they receive. Users have the ability to reset their advertising ID or opt out of personalized ads altogether.

The advertising ID serves as an essential tool for advertisers and developers to deliver targeted ads, measure the effectiveness of advertising campaigns, and analyze user behaviors and preferences. It helps create more relevant and engaging advertisements while maintaining user privacy and control over their data.

By leveraging the advertising ID, advertisers can ensure that their ads reach the right audience, and developers can gain valuable insights to optimize their advertising strategies and enhance the user experience within their apps.

How to get device in Android programmatically?

Step by Step Implementation

  • Step 1: Create a New Project. To create a new project in Android Studio please refer to How to Create/Start a New Project in Android Studio. Note that select Kotlin as the programming language.
  • Step 2: Working with the activity_main.xml file. Navigate to the app > res > layout > activity_main.

To get the device information programmatically in Android, you can utilize the android.os.Build class and its various static fields and methods. Here are the steps:

  • Import the necessary classes: android.os.Build and android.os.Build.VERSION.
  • Access the device information using the fields provided by the Build class. For example, you can retrieve the device’s manufacturer using Build.MANUFACTURER, the model name using Build.MODEL, and the Android OS version using Build.VERSION.RELEASE.
  • You can also retrieve additional information such as the device’s unique ID using Build.ID, the hardware name using Build.HARDWARE, or the device’s serial number using Build.SERIAL.
  • To retrieve the SDK version of the Android OS, you can use Build.VERSION.SDK_INT.
  • Implement appropriate error handling to handle cases where certain device information may not be available or if there are any exceptions.
  • Once you have obtained the desired device information, you can use it for various purposes such as analytics, customising app features based on device capabilities, or displaying relevant content.

By utilizing the Build class and its fields, you can programmatically access device information in Android, enabling you to enhance the functionality and user experience of your app based on the specific device it is running on.

How To Get Advertising Id In Android Programmatically

How can you handle the scenario where the Advertising ID is not available or cannot be retrieved?

When handling the scenario where the Advertising ID is not available or cannot be retrieved in an Android application, you can consider the following approaches:

Graceful fallback: If the Advertising ID is not available, you can implement a fallback mechanism to handle the situation. You can have an alternative identifier or a default value that can be used in place of the Advertising ID. This fallback option could be a randomly generated identifier or any other identifier that suits your application’s requirements.

Error handling and logging: It’s important to handle any exceptions or errors that may occur during the process of retrieving the Advertising ID. You can catch exceptions such as IOException, GooglePlayServicesNotAvailableException, or GooglePlayServicesRepairableException and handle them appropriately. Additionally, you can log any error messages or relevant information for debugging purposes.

User messaging and experience: If the Advertising ID is not available, you can inform the user about the situation and explain any limitations or implications it may have on their experience. For example, you can display a message indicating that personalized ads or certain features may not be available due to the unavailability of the Advertising ID.

Alternative tracking or analytics methods: If the Advertising ID cannot be retrieved, you can explore alternative methods for tracking or analytics purposes. This could involve using other identifiers or data points available on the device, such as the Device ID or other device-specific information. However, be sure to comply with privacy regulations and obtain appropriate user consent for any data collection and usage.

Testing and validation: It’s essential to thoroughly test your application under various scenarios, including situations where the Advertising ID is not available. By testing and validating your app’s behavior in such cases, you can identify potential issues and ensure that your fallback mechanisms or alternative approaches work as intended.

Can the Advertising ID be used to personally identify an individual user?

The Advertising ID should not be used to personally identify an individual user. The purpose of the Advertising ID, as designed by Google for Android devices, is to provide a unique identifier for advertising and analytics purposes while respecting user privacy.

Google’s policies strictly prohibit using the Advertising ID for any purpose that involves personally identifying an individual user without their explicit consent. Advertisers and developers are expected to handle the Advertising ID in accordance with privacy regulations and industry best practices.

The Advertising ID is designed to be user-resettable, allowing users to reset their identifier at any time. This feature enables users to have some control over their ad tracking and personalized advertising experience. Additionally, users have the option to enable “Limit Ad Tracking” on their devices, which signals to advertising networks and analytics platforms that personalized tracking should be disabled.

It’s important for developers and advertisers to handle user data responsibly and to ensure compliance with privacy regulations and guidelines. Any personal identification or tracking beyond the scope of privacy-compliant advertising and analytics should be based on separate and appropriate user consent mechanisms.

What is the difference between the Advertising ID and the Device ID in Android?

The Advertising ID and the Device ID in Android are two distinct identifiers with different purposes and characteristics:

Advertising ID: The Advertising ID is a user-resettable identifier specifically designed for advertising and analytics purposes. It is provided by Google Play Services and is intended to be used by advertising networks, analytics platforms, and other third-party services to track and personalize advertisements. The Advertising ID allows users to have some control over their ad experience by providing an option to reset or limit ad tracking.

Key characteristics of the Advertising ID:

  • User-resettable: Users can reset their Advertising ID at any time, which effectively changes the identifier and resets any previously collected data associated with it.
  • Limited ad tracking: Users can enable a setting on their device to limit ad tracking. When this setting is enabled, the Advertising ID is still provided, but it signals to advertising networks and analytics platforms that personalized tracking should be disabled.
  • Intended for advertising and analytics: The Advertising ID is primarily used for targeted advertising and analytics purposes, allowing advertisers and analytics providers to deliver more relevant and personalized experiences to users.
  • Device ID: The Device ID, also known as the Android ID or the Device Unique ID (IMEI/MEID), is a unique identifier associated with the user’s device. Unlike the Advertising ID, the Device ID is not specifically designed for advertising or tracking purposes. It is a system-generated identifier that remains constant throughout the lifetime of the device.

Key characteristics of the Device ID:

  • Non-resettable: The Device ID is tied to the device hardware or system and remains constant unless the device undergoes a factory reset or hardware changes.
  • System-generated: The Device ID is generated by the Android operating system and is not user-modifiable.
  • Not designed for advertising: The Device ID is not intended to be used for advertising or tracking purposes. It is commonly used for device identification within an app or for app-specific functionalities.
How To Get Advertising Id In Android Programmatically


Obtaining the Advertising ID programmatically in Android opens up a world of possibilities for developers and marketers alike. By incorporating this unique identifier into your app, you can enhance your advertising strategies and deliver personalized experiences to users.

The Advertising ID serves as a valuable tool for tracking user preferences and behaviors, allowing you to target your ads more effectively. With this information at your disposal, you can tailor your campaigns to specific demographics, improving engagement and conversion rates.

The Advertising ID enables you to measure the success of your advertising efforts. By analyzing user interactions and conversions, you can gain valuable insights into the effectiveness of your campaigns and make data-driven decisions to optimize future strategies.

It’s important to note that while the Advertising ID provides valuable data, it should be handled with respect for user privacy. Adhering to privacy regulations and obtaining user consent for data collection is crucial to maintain trust and ensure compliance.