Google Analytics Entrance – Pros And Cons
Entrance: The number of visits that have a unique entrance. When a visitor comes from a search engine and clicks on at least one link, this is a unique entrance. A unique entrance also occurs when a visitor enters your site from the Search Engine Results Pages (SERPs) and navigates to a different page without a search. So if a visitor enters your site, reads one page and goes back to the SERPs, and then comes right back to your site, that is still only one entrance. Entrances are also counted when visitors bookmark your site or add a link to your site, or do nothing at all. These actions also represent visitors entering your site.
If you’re wondering how to see what entrance page is in Google Analytics, then you’ve come to the right place. This short and sweet blog post will guide you through the process of finding what the entrance page is in Google Analytics, and give you a few tips along the way.
When trying to figure out where your visitors come from, Google Analytics allows you to select from other sources as well, including organic, referral, direct and others. The “other” category, as you might expect, is filled with all of the different ways that a visitor might have found your site, divided into subcategories. One of these subcategories is called “entrance”, which you can think of as the “catch-all” for visitors who didn’t come from any of the other categories.
By now, you’ve probably heard about Google’s decision to change its search engine results page (SERP) layout. You might even be wondering how this decision will affect your website’s SEO. The good news: it won’t affect your SERPs at all, but there will be a few slight changes.