What Is An Ads Manager

What Is An Ads Manager


What Is An Ads Manager: An ads manager plays a crucial role in the world of digital marketing. With the exponential growth of online advertising, businesses need skilled professionals to navigate the complex landscape and drive effective campaigns. 

At its core, an ads manager is responsible for overseeing and optimizing advertising strategies across various platforms. They possess a deep understanding of digital advertising channels such as search engines, social media platforms, display networks, and more. By leveraging their expertise, they aim to maximize the reach, visibility, and conversions of advertisements while optimizing the allocated budget.

Ads managers possess a diverse skill set, including market research, audience targeting, ad creation, campaign implementation, and performance analysis. They closely monitor key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend (ROAS) to assess campaign success and make data-driven decisions.

What is a paid ads manager?

Search Engine Advertising / Paid Search (PPC) Manager. The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Coordinator can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

A paid ads manager, also known as a PPC (Pay-Per-Click) manager, is a specialized professional who focuses on managing and optimizing paid advertising campaigns. Their primary responsibility is to create, monitor, and optimize online advertisements across various platforms, including search engines, social media networks, display networks, and other digital channels.

Paid ads managers possess a deep understanding of advertising platforms and their respective advertising systems. They are proficient in tools such as Google Ads, Facebook Ads Manager, Bing Ads, and other advertising platforms, allowing them to effectively target specific demographics, keywords, and interests.

Their tasks involve conducting keyword research, creating compelling ad copy and visuals, setting up campaign parameters, monitoring ad performance, adjusting bidding strategies, and analyzing data to improve campaign outcomes. They constantly track key metrics such as impressions, click-through rates, conversion rates, and return on investment (ROI) to ensure optimal results.

What Is An Ads Manager

How do I post on ads manager?

Create Ads From Existing Posts in Ads Manager

  • Go to Ads Manager.
  • Select Create.
  • Create your campaign and ad set.
  • Name your ad and choose a Page to represent it.
  • From the Ad Setup dropdown choose Use Existing Post.
  • Choose a post from the Select Post window.

To post on Ads Manager, you can follow these general steps:

1. Create a Business Manager account: If you don’t have one already, you’ll need to create a Business Manager account on Facebook. This account will serve as the central hub for managing your ads and assets.

2. Set up an Ads Manager account: Once you have a Business Manager account, navigate to the Ads Manager section. If it’s your first time accessing Ads Manager, you’ll be prompted to set up your account by providing necessary information and agreeing to the terms.

3. Define your campaign objective: Before creating an ad, determine your campaign objective. It could be increasing website traffic, generating leads, boosting brand awareness, or any other specific goal. This objective helps Ads Manager optimize your ad delivery and track the desired outcome.

4. Create a new ad campaign: Click on the “Create” button in Ads Manager to start building your campaign. Select the objective that aligns with your goals, choose the campaign settings, and set a campaign budget.

5. Build your ad set: In the ad set section, define your target audience, placements (where your ads will appear), budget allocation, and schedule. You can also set detailed targeting options based on demographics, interests, behaviors, and more.

6. Design your ad: Move to the ad section, where you’ll create the actual ad content. Depending on your campaign objective, you can choose various ad formats like single image, video, carousel, or collection. Add engaging copy, visuals, and a compelling call-to-action.

7. Review and publish: Once you’ve finalized your ad, review all the settings, targeting options, and ad content. Ensure everything is accurate and aligns with your goals. Then, click on the publish or submit button to launch your ad campaign.

Why hire an ads manager?

When hiring an ads manager, you are paying for someone to actively work on your campaigns to bring in new leads and save you money by preventing expensive and wasted clicks that may be draining your budget. Your Skills are Maxed Out: Skill set is another thing to consider when talking about hiring a Google ads manager.

Hiring an ads manager can bring numerous benefits to your business. Here are some key reasons why you might consider hiring an ads manager:

1. Expertise and Experience: Ads managers are professionals who specialize in digital advertising. They possess in-depth knowledge of various advertising platforms, industry trends, and best practices. Their expertise allows them to design and implement effective advertising strategies that yield better results.

2. Time and Resource Efficiency: Managing advertising campaigns can be time-consuming and resource-intensive. By hiring an ads manager, you can free up your time and focus on other core aspects of your business while entrusting the management and optimization of your ads to a skilled professional.

3. Targeted and Effective Campaigns: Ads managers have a deep understanding of audience targeting techniques. They can identify your target audience’s demographics, interests, and behaviors, and tailor your campaigns accordingly. This targeted approach ensures that your ads reach the right people, increasing the chances of engagement and conversions.

4. Cost Optimization: Ads managers are adept at optimizing ad budgets to achieve the best possible return on investment (ROI). They monitor campaign performance, adjust bidding strategies, and make data-driven decisions to maximize the impact of your advertising spend.

5. Performance Tracking and Analysis: Ads managers closely monitor key performance indicators (KPIs) such as click-through rates, conversion rates, and ROAS. They analyze data and provide insightful reports, allowing you to gauge the success of your campaigns and make informed decisions for future optimizations.

What are the benefits of ad manager?

Here’s a look at the biggest benefits of Google Ad Manager for publishers.

  • Manage all your ads one from place. 
  • Choose from of range of ad trafficking and delivery options. 
  • Access robust campaign reporting. 
  • Forecast performance for greater efficiency. 
  • Tap into a sophisticated knowledge base.

Using an ad manager tool or platform can offer several benefits to businesses engaged in digital advertising. Here are some key advantages of utilizing an ad manager:

1. Centralized Campaign Management: Ad managers provide a centralized platform where you can manage all your advertising campaigns in one place. This streamlines the process and allows you to efficiently monitor and control multiple campaigns simultaneously.

2. Time and Resource Efficiency: Ad managers automate various aspects of campaign management, saving you time and resources. They offer features like bulk editing, scheduling, and automated bidding, which reduce manual work and streamline campaign operations.

3. Targeting Capabilities: Ad managers often provide advanced targeting options to reach specific audiences. You can target based on demographics, interests, behaviors, location, and more. This precise targeting enhances the effectiveness of your ads and improves ROI.

4. Ad Performance Tracking: Ad managers offer comprehensive analytics and reporting tools to track the performance of your ads. You can monitor key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA), and gain insights into what’s working and what needs improvement.

5. Optimization Features: Ad managers typically include optimization features that help improve campaign performance. These features may include A/B testing, ad rotation, budget allocation, and performance-based bidding strategies. By leveraging these capabilities, you can optimize your ads for better results.

6. Integration with Ad Platforms: Ad managers often integrate with popular advertising platforms such as Google Ads, Facebook Ads, and Bing Ads. This integration allows for seamless campaign creation, synchronization of ad data, and easier management across different platforms.

What Is An Ads Manager

What is the difference between ads manager and meta?

The Ads Manager is your ideal interface for generating, managing and assessing Facebook ads. This platform is different from the meta business suite as it only focuses on advertising and nothing else. The Facebook Ads Manager is the central command for all your ad activities on the Facebook and Instagram page.

Ads Manager and Meta refer to two different concepts:

1. Ads Manager: Ads Manager is a term commonly used in the context of digital advertising. It refers to a platform or tool that allows businesses to create, manage, and optimize their online advertising campaigns. Ads managers provide features such as campaign creation, targeting options, ad design, performance tracking, and optimization capabilities. Examples of popular ads managers include Google Ads, Facebook Ads Manager, and Microsoft Advertising.

2. Meta: Meta, on the other hand, is a term that refers to the parent company of Facebook. In October 2021, Facebook announced that it was rebranding itself as Meta to reflect its expanding focus beyond social media. Meta encompasses Facebook, Instagram, WhatsApp, Oculus, and other products and technologies developed by the company. The rebranding signifies a strategic shift towards building the “metaverse,” a virtual shared space where people can interact and engage in immersive experiences.

How many levels are there in Facebook Ads Manager?

The ad creation workflow is made up of three distinct levels: Campaign level: This is where you select the ad objective, or overall goal of your campaign. Ad set level: This is where you define the audience that you’d like to reach, choose your ad placements, determine a budget and set a schedule.

Facebook Ads Manager consists of several hierarchical levels or structures that allow advertisers to organize and manage their ad accounts effectively. 

Here are the primary levels within Facebook Ads Manager:

1. Campaign Level: This is the highest level within Ads Manager. Advertisers create campaigns to represent their overall advertising objectives. At the campaign level, you define the campaign objective, budget, schedule, and targeting options.

2. Ad Set Level: Within a campaign, there can be multiple ad sets. Ad sets help you group your ads based on specific targeting criteria. At the ad set level, you define the target audience, placements, budget allocation, bidding strategy, and scheduling.

3. Ad Level: Ads are created within ad sets and represent the actual content that will be displayed to users. At the ad level, you create individual ads with unique visuals, ad copy, call-to-action buttons, and other creative elements. You can have multiple ads within an ad set to test different variations and optimize performance.

How do I create a campaign in ads manager?

Create a campaign with reach and frequency as your buying type

  • Go to Ads Manager. 
  • Choose Reach and frequency as your buying type.
  • Choose an ad objective. 
  • Select Continue to open the creation pane. 
  • If applicable, navigate to your campaign details, turn on Special ad categories and choose one from the drop-down menu.

To create a campaign in Ads Manager, follow these steps:

1. Log in to your Ads Manager Account: Visit the advertising platform’s website (e.g., Facebook Ads Manager or Google Ads) and log in using your account credentials.

2. Navigate to the Campaign Creation Section: Once you’re logged in, locate the “Create Campaign” or “New Campaign” button. The placement and labeling may vary depending on the platform, but it is usually prominently displayed on the main dashboard or navigation menu.

3. Select Campaign Objective: Choose the objective that aligns with your advertising goals. Common objectives include brand awareness, website traffic, lead generation, conversions, app installs, and more. Select the objective that best fits your campaign goals.

4. Define Campaign Settings: Enter a name for your campaign that helps you identify it easily. Set the campaign budget, which determines how much you are willing to spend on the campaign. Additionally, you may set the campaign schedule, specifying the start and end dates if necessary.

5. Configure Targeting and Audience: Define your target audience based on demographics, interests, behaviors, location, and other relevant parameters. This ensures that your ads reach the right people who are most likely to engage or convert.

6. Set Ad Placements: Choose where you want your ads to appear. Different platforms offer various placement options, such as news feeds, search results, websites, mobile apps, and more. Select the placements that are most relevant to your campaign and audience.

What Is An Ads Manager

How do I use ads manager?

  1. Log in to your Facebook Ads Manager account.
  2. Choose an objective for your ad. 
  3. Select a budget for your ad.
  4. Choose an audience for your ad. 
  5. Create an ad. 
  6. Set a campaign schedule. 
  7. Submit your ad. 
  8. Monitor your ad performance.

To use Ads Manager effectively, follow these general steps:

1. Access Ads Manager: Log in to your Ads Manager account using the platform’s website or application. This is typically provided by advertising platforms such as Facebook Ads Manager, Google Ads, or Microsoft Advertising.

2. Familiarize Yourself with the Interface: Take some time to explore the Ads Manager interface. Get acquainted with the different sections, tabs, and menus available. Each platform may have a unique layout, but they generally include sections for campaigns, ad sets, ads, reporting, and settings.

3. Create a Campaign: Click on the “Create Campaign” or similar button to start creating your first campaign. Define your campaign objective, set a budget, select a target audience, and specify other campaign settings as required. This step may vary slightly depending on the advertising platform.

4. Set Up Ad Sets: Within your campaign, create ad sets to group your ads based on specific targeting criteria. Set targeting options, placements, budget allocation, and bidding strategies for each ad set. This allows you to optimize and customize your ads for different audiences.

5. Create Ads: Proceed to the ad creation section within each ad set. Design your ads by selecting ad formats (e.g., images, videos, carousels), uploading visuals, writing compelling ad copy, and adding relevant URLs and call-to-action buttons. You can create multiple ads within each ad set to test different variations.

6. Monitor and Optimize: Regularly monitor the performance of your campaigns, ad sets, and ads. Review key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). Use the data to make informed decisions and optimize your campaigns for better results. Adjust targeting, budgets, bidding strategies, and ad content as necessary.

7. Analyze Reports: Utilize the reporting features of Ads Manager to generate detailed reports on the performance of your campaigns. Gain insights into the effectiveness of your ads, audience behavior, and other relevant metrics. Analyze the data to identify trends, patterns, and opportunities for improvement.


An ads manager plays a vital role in the realm of digital advertising. They are skilled professionals who specialize in managing, optimizing, and maximizing the effectiveness of paid advertising campaigns. Through their expertise, they help businesses reach their target audience, generate leads, increase brand visibility, and drive conversions.

An ads manager possesses a deep understanding of various advertising platforms, audience targeting techniques, and industry trends. They are proficient in tools and features provided by platforms like Facebook Ads Manager, Google Ads, and Microsoft Advertising. By leveraging these platforms, they create and optimize campaigns, monitor performance, adjust strategies, and analyze data to ensure optimal results.

Hiring an ads manager brings several benefits, including saving time and resources, accessing expert knowledge, improving campaign targeting and effectiveness, optimizing costs, and staying ahead of the competition. Their ability to navigate the complexities of advertising platforms and their dedication to continuous improvement contributes to the success of digital advertising campaigns.