Many people don’t know that there are many things that aren’t set in Google Analytics. You want to make sure you are setting everything you can including: All the AdWords tracking settings are on.
I am not sure of this question as it is asked. Maybe the problem is that you want to know what is not set up in Google Analytics. If that’s the case, then the answer is anything. Google Analytics does not setup anything. It is a free platform that you can use to track and analyze how users are interacting with your website. All you have to do is to add the tracking code to your website, and the information would be tracked and compiled into useful reports. Without the code, nothing will be tracked.
If you mean what you want to track, then I would suggest that you go to the section for “what do you want to track” and use it to your advantage! First we need to understand how metrics are set in Google Analytics. First we need to understand how metrics are set in Google Analytics.
There are 6 metrics that are most important:
1. Acquisition: How many people enter your site.
2. Activation: How many of the visitors who enter your site take some action that demonstrates they understand and want to use your product or service (buy a product, sign up for a newsletter, register for an account, etc.).
3. Retention: How many of your users return after their first visit.
4. Revenue: How much money you’re making (or will make) from your users (through selling products, services, ads, etc.).
5. Referral: How many of your users send other users to your site.
6. Viral: How many of your users invite other users to use your product.