When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

When Linking A Google Ads Account To Google Analytics, What Is Not Possible?: Powerful technologies like Google AdWords and Google Analytics can aid companies in maximizing their online marketing initiatives. Businesses can receive useful insights into the success of their ads and website by connecting a Google AdWords account to Google Analytics. While integrating these two accounts, however, firms should be aware of a few constraints and limitations.

It’s crucial to keep in mind that when you connect a Google AdWords account to Google Analytics, you are unable to view previous data for your advertising there. The data will only be accessible going forward from the link’s point of origin. You won’t be able to compare historical performance or trends because Google Analytics won’t display any data before the linking date.

Second, Google Analytics won’t have access to all of the data from your Google AdWords account. While information about ad clicks, impressions, and prices is visible, Google Analytics does not provide information on keywords, search queries, or ad positions. As a result, Google Analytics won’t provide you a complete picture of your Google Ads performance, and you might have to rely on your Google Ads account for additional in-depth data.

Finally, Google Analytics does not offer information on specific users who clicked on your advertisements. This is because of worries about privacy and Google’s data protection rules. You will not be able to follow individual user behavior or pinpoint certain individuals that interacted with your advertisements, even though you can get aggregated data on the performance of your ads, such as the quantity of sessions or conversions.

Another restriction is that you cannot modify the settings or campaigns for your Google AdWords account from Google Analytics. You must conduct all changes to your Google AdWords account through the interface for your Google Ads account. Google Analytics does not have the ability to control your advertisements; it merely gives statistics and insights on how well your ads are performing.

Last but not least, it’s crucial to remember that connecting a Google AdWords account to Google Analytics does not immediately make services like Google Ads retargeting or Google Ads audiences available. To use these services effectively, organizations must abide by the corresponding standards and complete additional setup and configuration inside Google AdWords and Google Analytics.

When Linking A Google Ads Account To Google Analytics, What Is Not Possible?Why connect Analytics and Google Ads?

Digital marketers and advertisers can gain a number of advantages from integrating Google AdWords with Google Analytics. A well-known online advertising platform called Google Ads enables companies to design and control ads that show up on Google search results pages and other Google-affiliated websites. Google Analytics, on the other hand, is a potent online analytics tool that offers information about website traffic, user behavior, and conversions. By connecting the two platforms, organizations may receive a thorough insight of their website analytics and advertising effectiveness, resulting in better decision-making and marketing strategies.

First and foremost, integrating Google AdWords and Analytics enables more accurate tracking and evaluation of marketing efforts. Adversaries can obtain precise information about ad performance, such as impressions, clicks, and conversions, right within Google Analytics by linking the two systems. This enables companies to assess the performance of their advertisements and make data-driven adjustments to enhance their advertising strategy.

Also, by connecting the two platforms, it is possible to measure post-click and post-view actions, which offers insights into how users behaved after interacting with an advertisement, including browsing habits, time spent on a website, and conversion funnels. Businesses may utilize this data to better understand the customer journey and spot chances to improve the user experience, which will increase conversion rates and improve ROI.

Additionally, integrating Analytics and Google AdWords enables sophisticated audience segmentation and targeting. Strong audience segmentation tools are available through Google Analytics based on user behavior, demographics, interests, and more. Using these audience information, advertisers can utilize Google AdWords to produce highly targeted and customized advertising, providing consumers with more pertinent and interesting ad experiences. For instance, based on user interactions with the website, advertisers can establish remarketing lists in Google Analytics and use these lists to target particular adverts to users who have expressed interest in specific goods or services. Advertisers may optimize their ad budget and raise conversion rates with this level of audience targeting.

Last but not least, integrating Google Adwords and Analytics enables more thorough analysis and reporting. Businesses can examine different facets of the operation of their websites with Google Analytics, including traffic sources, user activity, and conversion data. Google Analytics offers extensive reporting possibilities. Advertisers can correlate their advertising efforts with website performance by connecting Google AdWords and Analytics, enabling a more thorough examination of marketing operations. This enables companies to learn which marketing initiatives are generating the most profitable traffic, which keywords are effective, and how various marketing channels affect website conversions. To achieve better outcomes, firms can use these information to improve their marketing strategy and use their resources wisely.

When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

How Can I Connect Google Analytics to Google Ads?

You can receive greater insights into the effectiveness of your Google Ads campaigns and make data-driven decisions to maximize your online advertising efforts by integrating Google Ads and Google Analytics.

The following is how to connect Google AdWords and Google Analytics:

1.Make sure you have administrative access to the property for which you wish to attach Google AdWords before logging into your Google Analytics account.

2. Choose the desired account and property by clicking the gear icon in the lower left corner of the page, then navigate to the Admin section of Google Analytics.

3. Click “Google Ads Linking” in the “Product Linking” section of the Property column.

4.To establish a new link group, click the “+ New Link Group” option.

5.From the drop-down option, choose the Google Adwords account you want to connect to Google Analytics. Check your permissions and whether you’ve already created a Google Ads account if you can’t see your Google Ads account.

6. Make your selection for the Google Ads views you wish to link to Google Analytics. Many viewpoints can be chosen if necessary.

7. Depending on your needs, enable the “Link configuration” choices such as “Enable auto-tagging” and “Enable data sharing settings.”

8. To finish joining the accounts, click the “Link accounts” option.

You’ll be able to view Google AdWords data in your Google Analytics reports after the linkage is completed. You can track goals and conversions, evaluate the effectiveness of your Google AdWords campaigns, and see how users interact with your website after clicking on your advertisements. You may use this information to better your Google AdWords campaigns, target more precisely, and increase the ROI of your online advertising. It’s important to routinely check and change your Google AdWords and Google Analytics connecting settings to make sure the data is current and accurate.

Do you want Google Analytics 4 (GA4) set up quickly and correctly?

Indeed, a rapid and correct setup of Google Analytics 4 (GA4) is required to guarantee reliable tracking and reporting of website performance. Here are some necessary actions to take:

Build a property for GA4: To begin, add a brand-new property to your Google Analytics account. To create a new property, visit the GA4 setup wizard and follow the instructions.

Install GA4 Tracking Code: After the GA4 property has been created, a new tracking code will be sent to you. Use the suggested implementation strategy, such as Google Tag Manager or HTML directly on your website, to add this code to every page.

Setup Data Streams: GA4 collects data from a variety of sources, including websites, apps, and offline sources, using data streams. Set up data streams according to the sources you wish to monitor, for example, website data streams for websites and app data streams for mobile apps.

Enabling Improved Measurement: GA4 includes tools for enhanced measurement, including engagement tracking and automatic event tracking. Activate these options to gather additional information and learn more about user behavior.

Set up Objectives and Conversions: Establish the goals and conversions for your website in GA4 to monitor significant user behaviors like form submissions, sales, and newsletter sign-ups.

Evaluate Data Collecting and Privacy Settings: In order to comply with pertinent laws like the GDPR and CCPA, review and modify GA4’s data collection and privacy settings. Make sure your data collection complies with applicable legislation and your privacy policy.

After configuring GA4, make sure to properly test and confirm that data is being captured and reported in your GA4 property accurately. For proper data tracking, use the GA4 DebugView or equivalent debugging tools.

You can easily and precisely set up Google Analytics 4 (GA4) for your website by following these steps, guaranteeing you have accurate information to make judgments about the effectiveness of your website and your marketing tactics.

In conclusion, integrating Google AdWords and Analytics creates a potent synergy between these two crucial tools for digital marketers. There are some restrictions to be aware of, though. The biggest limitation is that a Google AdWords account cannot be transferred to another Google Analytics account or unlinked from one once it has been linked to that account.

It’s also vital to keep in mind that old Google Analytics data cannot be transferred into Google AdWords; instead, only data that will be available for analysis going forward from the time of linking will be available. Last but not least, there is a restriction for companies with numerous ad accounts: it is not possible to link multiple Google AdWords accounts to a single Google Analytics property. Despite these restrictions, integrating a Google Ads account with Google Analytics is still a useful feature that offers priceless insights into the efficiency and performance of online advertising initiatives, enabling businesses to make data-driven decisions and successfully optimize their digital marketing strategies.


1.When linking a Google Ads account to Google Analytics what is possible?

You may monitor how your advertising are doing in terms of website traffic, engagement, and conversions by connecting a Google AdWords account to Google Analytics. By connecting these accounts, you can integrate Google AdWords data into Google Analytics and learn more about the effectiveness of your campaign, including the quantity of clicks, the cost per click, and the conversion rates.

2.What should be configured between Google Ads and Google Analytics?

Click on the “Tools & Settings” icon after logging into your Google AdWords account. Choose “Linked accounts” from the “Setup” section. Click “Set up link” after selecting “Google Analytics.” Click “Continue” after choosing the Google Analytics property you want to link. Click “Connect accounts” after selecting the “Link Configuration” options you want to utilize, such as allowing auto-tagging or importing objectives.

3.What would Google Analytics not be able to give?

There are some restrictions on what Google Analytics can tell you, despite the fact that it offers useful insights into how your website is functioning. For instance, unless you have enabled demographic reporting in Google Analytics and have enough data to generate reports, it cannot provide information on the demographics of your website visitors. Google Analytics is also unable to track information from non-web-based channels like phone calls and in-store visits. But, you can track these kinds of conversions with Google AdWords and then transfer the information into Google Analytics.

4.Can You Link Many Google Ads Account To Google Analytics?

Unified Google Analytics properties can be connected to numerous Google AdWords accounts, yes. You must perform the same procedures as for linking a single account, but you must choose the “Link additional accounts” option when creating the link. The link settings can then be configured after selecting the additional Google AdWords accounts you wish to link.