Standard Google Analytics Campaign Parameters

Which Tags Are Standard Google Analytics Campaign Parameters?


Standard Google Analytics Campaign Parameters: When running digital marketing campaigns, it’s important to track the effectiveness of your efforts to ensure you’re getting the most out of your advertising spend. While many campaigns can be tracked automatically through tools like Google Analytics, some campaigns require manual tags on destination URLs for tracking. Manual tags allow you to track specific parameters like the source, medium, and campaign name in your analytics data, giving you more granular insights into your campaign performance. However, not all campaigns require manual tagging, so it’s important to understand which types of campaigns do require it to ensure you’re tracking your data accurately and effectively. In this article, we’ll explore which campaigns require manual tags on destination URLs for tracking.

Tracking Outside Data in Analytics

Tracking outside data in analytics refers to the practice of importing data from external sources into your analytics platform. By doing so, you can gain a more complete and holistic view of your business performance by combining data from multiple sources.

Some examples of outside data that can be tracked in analytics include customer relationship management (CRM) data, email marketing data, and sales data. By importing this data into your analytics platform, you can analyze how different marketing campaigns and channels are impacting your overall business performance.

To track outside data in analytics, you will typically need to use an integration or API that connects your analytics platform with the external data source. This can involve some technical setup, but once the data is imported, you can start to analyze it alongside your existing analytics data.

By tracking outside data in analytics, you can gain a more comprehensive understanding of your business and make more informed decisions about your marketing strategy. This can help you optimize your campaigns for maximum ROI and achieve your business goals.

Standard Google Analytics Campaign Parameters

How do I track a URL in Google Analytics?

To track a URL in Google Analytics, you will need to set up a campaign and add tracking parameters to the URL. Here are the steps to do so:

  • Go to the Google Analytics Campaign URL Builder tool.
  • Fill out the required fields, including website URL, campaign source, campaign medium, and campaign name.
  • Click “Submit” to generate the tracked URL.
  • Use the generated URL in your marketing campaign, such as in a social media post or email.
  • Go to Google Analytics and navigate to the “Acquisition” tab, then “Campaigns” to see your campaign data.
  • By using a tracked URL, you can see how many clicks and conversions came from that specific campaign source and medium. This information can help you evaluate the success of your campaigns and make informed decisions about your marketing strategy.

It’s important to note that you should use consistent naming conventions for your campaign parameters to ensure accurate tracking and reporting in Google Analytics.

Which Tags Are Standard Google Analytics Campaign Parameters? When you add parameters to a URL, you should always use utm_source , utm_medium , and utm_campaign .

What are the three tags that Google Analytics needs to properly track a campaign? What are campaign tags?
utm_source which is used to define the source of the campaign. .
utm_medium allows you to define ‘how the message was communicated’ (in our example this was set to paid). .
utm_campaign is used to define the overarching marketing campaign.

Which three UTM parameters are recommended by Google to manually track campaigns? Answer: Medium, Source, and Content.

Where are campaigns in Google Analytics? How to Find Campaign Data in Google Analytics
Find out which campaign you want to track. For an example, Whole Whale wants to track their Pinterest campaigns. .
Go to the Acquisitions Tab->All Traffic->Source/Medium. This will allow you to find all sources of traffic on website and how they compare.


Manual tagging of destination URLs is an important practice for tracking the performance of certain types of digital marketing campaigns. Campaigns that require manual tagging include email campaigns, social media campaigns, and offline advertising campaigns, as they often require more granular tracking parameters to be measured accurately in Google Analytics. By manually tagging your destination URLs with parameters like source, medium, and campaign name, you can gain valuable insights into your marketing performance and optimize your campaigns for maximum ROI. It’s important to use consistent naming conventions for your campaign parameters to ensure accurate tracking and reporting in Google Analytics. Overall, manual tagging is a powerful tool for measuring the effectiveness of your marketing campaigns and improving your online presence.

Which Tags Are Standard Google Analytics Campaign Parameters? – Related Questions

What campaign parameter is not available by default in Google Analytics?

Utm_adgroup campaign parameter
Utm_adgroup campaign parameter is not available in Google Analytics by default. Website owners add parameters to destination URLs to see what ad campaigns refer traffic.

What is campaign tagging in Google Analytics?

Campaign Tagging allows you to overwrite some of the default data collected by Google Analytics with your own information. This data will also be automatically added to the Acquisition>Campaign section of Google Analytics for campaign reports.

What is campaign term in Google Analytics?

Campaign Term allows you to specify the paid search keyword. You can use Campaign Content to indicate the specific ad, button, or link that was clicked. The table below shows how you might tag the two kinds of online campaigns: email campaigns, and paid keywords. Email campaign. Paid search campaign.

What are the 5 UTM parameters?

There are five standard parameters.
UTM Medium: Think of this as a channel. .
UTM Source: The individual site within that channel. .
UTM Campaign: The specific campaign that you’re running. .
UTM Content: This is an optional field. .
UTM Term: Marketers rarely use this field these days.

What 3 campaign parameters are recommended to manually track campaigns?

The three campaign parameters that are recommended to manually track campaigns are medium, source, and campaign.

Which UTM parameters are required?

According to Google, the first three parameters – source, medium, and campaign – are required. The last two parameters – term and content – are optional fields that add further context to the tracking. When you add parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign.

How many UTM parameters are there?

five different UTM parameters
UTM parameters work with analytics programs to give you a detailed picture of your social media results. There are five different UTM parameters.

What are UTM parameters in Google Analytics?

UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.

How do I use UTM tags?

How to Build UTM Codes in HubSpot
Navigate to your Analytics Tools. .
Open the Tracking URL Builder. .
Open the Tracking URL form to create a new UTM code. .
Fill in each attribute of your UTM code and click “Create.” .
Use the shortened link in your marketing campaign.
Measure your success.

What are campaign parameters?

Campaign parameters are text snippets that you insert into your URL to track where your visitors and buyers are coming from. That is, they allow you to understand the behavior of your audience and see which advertising strategies are attracting the most visits and purchases for your product.

What campaigns require manual tags?

AdWords campaigns.
Email campaigns.
AdWords and email campaigns.
None of the above.

What is not provided in Google Analytics?

In Google Analytics, when you see “(not provided)” instead of the queries that led searchers to your website, this means Google is covering organic keywords data in the interest of protecting the privacy of searchers.

What are the minimum required campaign tags when tagging a URL of a specific campaign?

There are 5 campaign tags that can be used. 2 of which, utm_medium and utm_source, are mandatory. If they are not both present no campaign tag data from a link will be upload.

How do I find UTM parameters in Google Analytics?

Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.

How campaigns are tracked in Google Analytics?

Understanding campaigns & traffic sources

The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Google Analytics in the campaign and traffic-source fields using the SDKs or tracking code.

Which of the following UTM parameters should be used to capture Promo code of a campaign?

Note: The use of the UTM parameters: ‘utm_term’ and ‘utm_content’ in an ad URL is optional. However, the use of UTM parameters: ‘utm_source’, ‘utm_medium’ and ‘utm_campaign’ is required.

What is URL tagging?

Link tagging is the process of adding unique identifiers to your URLs, allowing you to attribute traffic to individual campaigns.

What are dynamic UTM parameters?

Dynamic parameters are used for tagging links in ads. They allow you to automatically allocate UTM tags to each ad announcement instead of marking the items manually.

What’s a UTM tag?

UTM tags, also known as UTM code or UTM parameters are all the same thing – they refer to a group of “custom” ways to segment the traffic coming to your website, blog or promo page as a result of your digital marketing activities.

Is UTM only for Google Analytics?

You don’t. If you have Google Analytics installed on your website, it will work automatically. The GA script will correctly detect all the UTM parameters and build the campaign reports for you. However, remember that utm_source is a required parameter for Google Analytics.

To create account-level UTM parameters in Google Ads:
Open Google Ads,
From the account level, select “Settings,”
In the drop-down, choose “Account Settings,”
Open the “Tracking” section,
Paste in a tracking template,
Click “Save.”

Which three campaign parameters are recommended to manually track campaigns quizlet?

Which three campaign parameters are recommended to a manually track campaigns? Medium, Source, and Campaign. You just studied 39 terms!