how many people use google everyday


Google is its own independent universe. Today, it is much more than the common search engine that we all make use of.

I have compiled a list of more than 111 different statistics and facts about Google in order to show you what goes on behind the scenes at the third most valuable company in the world.

1. Astonishing Data and Statistics Regarding Google

In 2018, Google brought in a total of 116,3 billion dollars from advertising revenue.

Mobile devices are responsible for 63 percent of all Google searches.

More than 2.5 billion Android-powered devices have been sold all over the world.

Over the course of the past three years, Google has poured $47 billion into the development of its technological infrastructure.

Alphabet’s market cap is over $840 billion.

Over 70,00 searches are conducted on Google every single second. That works out to almost 227 million searches every hour and approximately 5.4 billion searches per day on Google.

Google, which is by far the most popular search engine, controls 90 percent of the market for search engines worldwide.

Google has over 246 million unique US visitors. That accounts for more than 75 percent of the total population in the US.

how many people use google everyday

2. Why is it significant, and how exactly does it impact Google searches?

The number of people using Google to look something up increases every day because more people are spending their limited free time in front of computers or smartphones, and because virtually everyone you know uses Google to look up information.

Fortunately, the necessary infrastructure for managing the load receives almost daily upgrades, which is a relief.

In addition, computer science is continuously advancing, and hundreds of people are working to improve it, so it is reasonable to assume that Google’s search engine servers are able to handle all of the queries made to search engines.

The most important question, however, is how many queries Google will be able to handle each day in 2022.

3. Google currently holds over 85% of the market share for search engines (Statista)

If you want to be successful at search engine optimization, you have to follow Google’s guidelines. If you have a high ranking on Yahoo or Bing, more people will visit your website. However, businesses that rank highly on Google are most likely getting the most business.

If you use Google Search Console, you will be able to gain a better understanding of how people are currently finding you through Google searches.

 use google everyday

4. As of today, Google has already logged 943 billion searches for the year (and counting)

(Based on data from Internet Live Stats)

Many customers are conducting searches.

In point of fact, before ever engaging in a conversation with a salesperson, customers now conduct as much as seventy percent of their product research online.

If you make search engine optimization a top priority, you will have the ability to take any and all steps necessary to ensure that your company is displayed first in response to the billions of searches that are performed each day.

If you have a good ranking in the search engines, your customers will be able to easily do research on their own while also taking the time to learn about you on your own terms.

 google everyday

5. Sixty-seven point six percent of all clicks go to the first five organic results.

(Source: Zero Limit Web)

This statistic demonstrates that it is to your advantage to be on the first page of search results rather than on any of the succeeding pages.

Because more than two thirds of all clicks go to the first five organic results, the competitive field is tougher than it has ever been, and in order for marketers to gain that prime real estate, they need to be knowledgeable, creative, and even a little bit lucky.

6. The ranking of websites on Google is determined by more than 200 different criteria.

(Source: Backlinko)

It is impossible to argue against the dominance of Google in the field of search engines. Keeping up with the latest changes to the Google algorithm ensures that you will maintain your agility and will be able to make significant adjustments whenever they are required.

Although Google continues to keep some aspects of their ranking algorithm a mystery, SEO specialists all over the world have been compiling lists (and checking them a lot more than twice) in an effort to figure out the formula behind their success in the SERPs.

Backlinko has done an excellent job in maintaining an up-to-date list that is also comprehensive in nature.

how many people use google

7. Between 16 and 20 percent of all of Google’s annual search results are brand new

 (Source: internetlivestats)

Because there is always more competition in search engines, it is essential that your efforts to optimise for search engines continue to be vigilant. Even if you are currently ranked first for a particular term, there is no guarantee that this will still be the case one month from now, let alone one year from now.

8. Organic search reportedly has the highest return on investment (ROI) of any marketing channel, according to 49% of marketers (Search Engine Journal)

The success of organic SEO is heavily dependent on activities revolving around keywords and schema that require little to no financial investment. It is possible to generate a significant amount of revenue and ultimately a high return on investment if it is carried out effectively and when combined with content of a high standard.

9. When compared to digital advertising, SEO has the potential to reduce the cost of customer acquisition by an average of 87.41%.


When compared to other marketing channels, the cost of acquiring new customers is dramatically reduced when using search engine optimization (SEO).

10. Seventy percent of marketing professionals believe that SEO is more effective than PPC 

(Source: Databox)

It should come as no surprise that businesses are continually getting better at SEO (search engine optimization), and that they are seeing more results from SEO efforts than from PPC efforts. As digital marketing becomes more mature, this trend will continue.

The majority of respondents stated that they see an increase in results (including traffic, leads, and sales) as a direct result of search engine optimization. Others based their evaluation of SEO and PPC on the return on investment (ROI).

In the eyes of marketers, search engine optimization (SEO) is a long-term strategy, whereas pay-per-click (PPC) advertising allows for short-term surges.

 people use google everyday

11. Three quarters of marketers believe that the SEO strategies they use are either “extremely effective” or “very effective” in assisting them in accomplishing their marketing objectives 

(Source: HubSpot State of Inbound)

Marketers are more optimistic than they have ever been about the results of their SEO efforts. You run the risk of falling behind your rivals in your industry if you do not make investments on your own.

12. The typical number of words contained in first-place articles This article from Google contains a total of 1,447 words

 (Source: backlinko and Ahrefs)

How long does a piece of content need to be to be considered good? sufficient to provide comprehensive responses to all of your customers’ inquiries.

However, if you want that good content to rank well, it is best to aim for approximately 1,500 words as your target word count.

The more you write, the more knowledgeable your readers will become, the more you will be able to demonstrate your openness and honesty, the greater the opportunity you will have to link out to other credible websites, and the more backlinks you will probably receive as a result.


Since its inception, Google has been making consistent progress, and it does not appear to be showing any signs that it will stop making progress in the foreseeable future. 

Because search engines will continue to play an important role in the activities that we take part in on a day-to-day basis, it is reasonable to assume that Google will not vanish in the near future. This is because of the activities that we take part in.