Seo Statistics 2016






Seo Statistics 2016 If your business, like many others, relies mostly on visitors from Google, you’ve probably already seen both the good and bad effects of how search engine optimization is always changing.

Then, what are some of the most essential data regarding SEO that one ought to bear in mind? In order to make it simpler for you to understand what’s going on, we have not only accumulated a variety of SEO statistics but also broken them down into a variety of SEO kinds.

Some search engine optimization tactics will prove more successful than others as the algorithms that power search engines continue to develop. Businesses have to be knowledgeable about the many SEO strategies that work and those that do not in order to avoid getting penalised by Google.

After reading this, you should not only have a better understanding of many of the most important principles of search engine optimization (SEO), but also be able to apply those ideas to your own online approach. However, you shouldn’t feel too comfy because SEO is constantly changing. Seo Statistics 2016 The ultimate result ought to be a higher position for your website in search results that are relevant to the query. So, stay with us as we take you through some of the data and information that we’ve compiled regarding SEO, and be sure to follow along.

Seo statics 2016

Fascinating SEO Facts & Stats (Editors Choice)

Contents

  • Search engines drive 39% of all traffic to the world’s online retailers.
  • Users disregard about 80 percent of the paid advertisements that appear in search results.
  • Google processes 67 thousand search queries every second.
  • By the year 2020, voice searches will account for half of all searches.
  • 97% of the results on page one include at least one image somewhere on the page.
  • Local searches make up 46% of all Google queries.
  • 58% of all searches are performed on mobile devices.
  • Search engines are the starting point for 93% of all internet experiences.

General SEO Statistics 2019

6. Search engines are responsible for 93 percent of all traffic to websites.

Here is the response to the question, “Is SEO crucial in 2019?” that you may have asked yourself. Seo Statistics 2016 The fact that such a large number of people use search engines to find their way to your website demonstrates that you need to have a high ranking on the relevant search results pages and strive to be as relevant as you can.

7. The statistics on how people use search engines suggest that by the year 2020, voice and image-based searches will account for at least half of all queries.

Voice search will make it even more important for you to select the appropriate search terms and keywords for your search engine optimization strategy. Seo Statistics 2016 You may also improve your position on the search engine results pages by using image alt tags for each and every image that is hosted on your website. These tags should contain the appropriate keywords.

8. More than half of all search queries contain at least four words.

It is apparent that consumers are more inclined to search by asking a question or making a statement, according to the most recent statistics on keywords, rather than merely using specific keywords. Seo Statistics 2016 If you don’t incorporate what are known as long-tail keywords into your SEO strategy, you’ll miss out on half of the total number of searches that are performed online. This technique comprises what is known as the long-tail keyword approach.

9. Are you curious about the proportion of website traffic that originates from search engines? During the year 2018, organic search was responsible for more than 51% of all content consumption.

People conducting organic searches hunt for whatever it is they are interested in by using specific phrases or words. The goal of search engine optimization, or SEO, is to raise the visibility of your website in the eyes of those who perform searches using specific terms. Seo Statistics 2016 Just looking at this number should be enough to show you how important search engine optimization (SEO) is and what you could be missing out on if you don’t use the right strategy.

10. According to the statistics for organic SEO in 2018, video content has a probability of driving users that is fifty times higher than that of plain text.

It has been known for a very long time that content that is mostly visual will generate a more positive response than text alone will. Seo Statistics 2016 People are able to rapidly determine whether or not the material in a video will be useful to them because it is more engaging than plain text and it draws the eye more immediately. So, The fact that such a large number of people use search engines to find their way to your website demonstrates that you need to have a high ranking on the relevant search results pages and strive to be as relevant as you can.

7. The statistics on how people use search engines suggest that by the year 2020, voice and image-based searches will account for at least half of all queries.

Voice search will make it even more important for you to select the appropriate search terms and keywords for your search engine optimization strategy. Seo Statistics 2016 You may also improve your position on the search engine results pages by using image alt tags for each and every image that is hosted on your website. These tags should contain the appropriate keywords.

8. More than half of all search queries contain at least four words.

According to the most recent statistics on keywords, it’s clear that people are more likely to search by asking a question or making a statement than by using specific keywords. Seo Statistics 2016 If you don’t incorporate what are known as “long-tail” keywords into your SEO strategy, you’ll miss out on half of the total number of searches that are performed online. This technique comprises what is known as the long-tail keyword approach.

9. Are you curious in the proportion of website traffic that originates from search engines? During the year 2018, organic search was responsible for more than 51% of all content consumption.

People conducting organic searches hunt for whatever it is they are interested in by using specific phrases or words. The goal of search engine optimization, or SEO, is to raise the visibility of your website in the eyes of those who perform searches using specific terms. Seo Statistics 2016 Simply looking at this statistic should be enough to convince you of the significance of search engine optimization (SEO) and what you may be missing out on if you do not adopt the appropriate plan.

10. According to the statistics for organic SEO in 2018, video content has a probability of driving users that is fifty times higher than that of plain text.

It has been known for a very long time that content that is mostly visual will generate a more positive response than text alone will. People are able to rapidly determine whether or not the material of a video will be useful to them because it is more engaging than plain text and it draws the eye more immediately. Seo Statistics 2016 Taking the necessary steps to ensure that video material is effectively prepared from a search engine optimization standpoint is consequently essential.

11. Bringing old blog entries up to date by adding fresh text and new images and then republishing them can improve organic traffic by as much as 111.37%.

Blogging that is optimised for search engines (SEO) has already demonstrated its value as a strategy. In addition, this strategy has the added benefit of capitalising on the past links and SEO work that has been done on the old blog post, while at the same time utilising more recent tactics to push the content higher. Seo Statistics 2016 This additional benefit can be summed up as a “added bonus.” Because of the important function that visual content plays in drawing people in, the addition of images ought to pull in even more attention than before.

12. In comparison to marketers who simply employ a single strategy, those who utilise a combination of organic SEO strategies and PPC ads see an average increase of 25% more clicks and 27% more earnings.

The data and facts relating to SEO have demonstrated that utilising a solitary strategy will not be sufficient. Instead, combining these strategies with pay-per-click (PPC) Seo Statistics 2016 advertisements will unquestionably improve interaction because the advertisements will be shown to the people who will find the information to be the most valuable or beneficial.

13. Despite this, organic search engine optimization is approximately 5.66 times more effective than paid search ads.

Have you ever pondered how efficient search engine optimization is? You should now know the answer. Specifically, organic search engine optimization is seen as having a higher level of credibility than advertisements that are paid for by the individuals carrying out the searches. People have the impression that businesses may buy their way into the position Seo Statistics 2016 even if it is not the greatest option for a consumer, which causes them to pay more attention to the organic results than the paid ads that are displayed on the page.

14. Seventy percent of the links that are clicked on following a search have been determined to be organic.

Marketers are being led in the wrong direction by companies that emphasise paid advertisements as the way to proceed. Seo Statistics 2016 Even though they have their place in internet marketing, the majority of a marketing budget ought to be allocated toward enhancing organic results by means of efficient search engine optimization practises.

15. Are you curious about the percentage of searches that begin on Google? The technological behemoth obtains 96% of all of the traffic that is generated from smartphone searches and 94% of the overall organic traffic.

This demonstrates why search engine optimization best practises and strategies should concentrate their attention largely on Google’s algorithm. Due to Google’s preeminent position in the industry, it is imperative that your marketing expenditure be directed toward this platform, despite the fact that it is also the location of the most intense competition. Seo Statistics 2016 If you ignore this fact, it will be disastrous for your marketing efforts because Google insists that websites should be optimised for mobile use and because their website receives 96% of all traffic from smartphones.

Mobile Seo Statistics 2016

Mobile web browsing has been steadily growing since 2009, finally surpassing desktop in late 2015. As the latest studies reveal, the past year has further emphasized the importance of mobile devices in search. These stats will help you understand why you need to have a mobile-focused web presence.

16. When 2019 rolls around, 63.4% of all mobile phone users will do their internet browsing on their smartphone.

According to the statistics on search engine optimization, this number has increased from 61.2% in 2018 to this point. Seo Statistics 2016 It is anticipated that the number of people using smartphones around the globe would increase to 2.87 billion in 2020, from 2.1 billion in 2016.

17. The use of mobile devices accounts for 69% of all time spent consuming digital media.

You need to optimise your digital content for mobile users because a significant amount of time is spent consuming digital media on mobile devices. Seo Statistics 2016 This involves ensuring that all material can be correctly seen from a mobile device and making use of the various SEO techniques that are in place for mobile content. In addition, this includes leveraging the various SEO methods for desktop content.

18. Just before going to a physical location, consumers conducted one-third of all smartphone searches.

This is one of the statistics regarding mobile SEO that shows us how important it is to make oneself as visible as possible due to the fact that it directly effects the decisions that people then make when it comes to completing a purchase. Seo Statistics 2016 People are also searching online for confirmation of something before visiting to a physical store, so if you thought it was only for online businesses, you need to rethink that assumption. Additionally, it is coming via smartphone, so people are searching online for confirmation of something.

19. Despite being physically present in a business, 43 percent of customers will still conduct research online.

Customers are more knowledgeable than ever before about the importance of price comparison and completing research before making a purchase. They want assurance that they are getting the greatest bargain available and that they are not merely squandering their money.Seo Statistics 2016 This typically takes place right up until the very last possible second before the exchange of money takes place. The use of search engine optimization (SEO) to make oneself more discoverable online can be of critical importance right up until the very end.

20. The search engine optimization data for 2018 revealed that mobile phones were the source of 52.2% of the web traffic throughout the world.

Seo Statistics 2016 This is an increase from 50.3% in 2017, which isn’t surprising given how swiftly mobile is gaining ground in the market.

21. Smartphones are used for 66 percent of all online shopping time.

Industries that previously ignored mobile SEO are now finding themselves caught up in a rush to boost their organic search results as more and more time is spent browsing the internet from a smartphone or other mobile device. This shift in internet usage habits is being driven by the proliferation of mobile internet usage.

The sector of business known as e-commerce is one that facilitates the search for a wide range of products, and it is gaining more significance than it ever has before. Seo Statistics 2016 The income generated via mobile commerce in the United States is expected to reach $693.36 billion by 2019.

22.51% of people who do an online search are more inclined to make a purchase from a business whose website has been optimised for mobile use.

Because Google is putting more emphasis than ever before on mobile search, we can expect that this number will continue to rise over the course of the next few years. It is evident, based on how people use search engines, that the traditional method of purchasing products online, which involved utilising a desktop or laptop computer, Seo Statistics 2016 has been superseded by new technologies. You will inevitably lose a significant portion of your target audience if you do not optimise your website so that it works properly on mobile devices.

Facts Regarding Local SEO

Google has learned that people want local search results because they think they are more relevant to them. As a result, local search engine optimization (SEO) is now more crucial than it has ever been.Seo Statistics 2016 Relevancy has become a big part of search engine optimization because the algorithm has been improved in recent years.

If you don’t take this into account, your organic search position is going to take a significant nosedive, and many of your rivals are going to take advantage of these changes in their search engine optimization efforts.

Still, the following SEO statistics will show why local SEO is so important right now.

23. Within the first twenty-four hours after conducting a search for a nearby company on their mobile device, Seo Statistics 2016 88 percent of customers will either give the company a call or pay them a visit.

This demonstrates that a potential client who does an initial search for a local business will, more frequently than not, take the next step, which is to make some type of contact with the firm.Seo Statistics 2016 If you do not use local SEO best practices, your website will not appear in these results, and the opportunity will be gone.

24. Approximately forty-six percent of all Google searches are related to a local topic.

Taking into account the staggering local search data, we can deduce that almost one out of every two Google searches is now local. As a result, it shouldn’t come as a surprise that Google has made local SEO a priority and pushed it even farther forward. Seo Statistics 2016Any business that does not take this information into consideration will have a difficult time in the years to come.

25. 97% of people use the internet to discover more about a local business in their area.

People utilise social media, directories, and reviews to learn as much as they can about a local company before establishing contact with that firm.Seo Statistics 2016 Because of this, a local company needs to have a strong presence on the internet. If you do not have a website that is adequately optimised, or if your website is missing the appropriate information, then potential clients will simply go to your competition instead of you.

26. Seventy-two percent of customers who conduct a local search visit a store that is situated within five miles of where they are right now.

This statistic demonstrates that when we discuss local SEO, we do indeed mean “local” in the sense that it refers to one’s current location. Seo Statistics 2016 People have a propensity to search for solutions closer to home when they have a variety of choices to select from and the costs are within their price range.

27. 92 percent of people who do a local search will choose firms that are on the first page of the results.

If your local SEO strategy has not put you on the first page of Google, then there is very little use in your business existing online. Search engine usage has been on an upward trend, and if your business is not on the first page of Google, then your local SEO campaign has failed. Your bare minimum objective should be to appear on the first page of search results. Seo Statistics 2016 It goes without saying that the higher up the page you are, the better off you will be; nevertheless, simply making it onto the first page of results for your targeted keywords will prove to be significant.

28. Approximately 46% of all searches conducted on Google are looking for specific local information.

In years gone by, when consumers wanted information on nearby businesses, they would consult either their community newspaper or the phone book’s yellow pages. Seo Statistics 2016 Those times are long since past. Since Google takes precedence over all other search engines at the moment, your business should make it a top priority to develop a search engine optimization strategy that will make it easier for customers to find them online.

29. Seventy percent of customers say that the information they find online influences their decision to visit a physical store.

The fact that seventy percent of people who read something online go on to visit a business demonstrates the high level of trust that people place in what they see on the internet. Seo Statistics 2016 If you do not take into account such search engine traffic statistics in your online marketing, then you will be struggling to be discovered by a minority of people, which will result in a reduction in the potential turnover of your business.

30. Seventy-eight percent of location-based mobile searches end up in an offline transaction being made.

Local search engine optimization will not only encourage customers to make purchases online, but it will also help boost sales in stores and other offline markets. Seo Statistics 2016 Because of this, local SEO needs to be versatile and should support both of the available choices.

31. Purchasing something will arise from a search for Seo Statistics 2016 something local in 28 percent of cases.

This is another one of the search engine statistics that any firm that is still undecided about whether or not local SEO is the route to go should find encouraging.

32. When they read positive evaluations, buyers are more likely to trust a firm 73% of the time.

Seo Statistics 2016 In the world of advertising and marketing, online reviews have taken the place of “word of mouth.” People put more stock in what other customers have said about a company than they do in what the company itself has to say about itself.

33. Despite having access to Google My Business, 56% of local retailers have not yet registered their listings.

According to the most recent user statistics provided by Google, optimising your Google listing should be at the very top of your list of priorities. If you do not claim your Google My Business listing, you will be missing out on a significant opportunity given that it will be one of the first things people see when they arrive on Google following their search.

34. Eighty-two percent of firms have not yet claimed their listing on Bing.

You can’t ignore the competition simply because Google is the dominant player in this industry; there are plenty of other search engines out there. Seo Statistics 2016 Bing is the next largest search engine because it was developed by Microsoft; yet, despite this fact, just one in two companies have claimed their company listing on Bing. When compared to Google, this indicates that you are less visible to potential clients, which for something that takes only a few minutes to execute.

Link Building SEO Stats

Seo Statistics 2016 Building links has been recognized for a long time as an essential component of SEO strategies and efforts. The rules that govern link building, however, have been in a state of constant flux over the course of many years and many updates to the algorithm. This presents a problem.

Even though the primary function of links is to lend credibility to your website, the quality of the connections rather than the quantity is becoming an increasingly crucial factor in recent years. A few years ago, spam links were used to boost the ranking of a website. This is a complete change in the way the industry works. This practice is now prohibited, and websites that are detected employing it will be subject to sanctions.

Seo Statistics 2016 Link building is an essential part of the SEO process, despite the fact that it may be more difficult. Because of this, you need to use a marketing company that understands the laws and adheres to them in order to achieve the best results.

These few statistics and facts may help persuade you, especially if you have been pondering the question of why it is so difficult.

35. Sixty-five percent of marketers believe that link development is the most difficult SEO strategy to execute successfully.

It’s not just any old marketer we’re talking about here; we’re also referring to individuals who are skilled in the arts of search engine optimization and link building. Seo Statistics 2016 Because Google alters its perspective on how it evaluates links on a nearly daily basis, keeping up with the shifts can be demanding and requires your whole attention at all times.

36. Link building, according to 41% of corporate marketers, is the most difficult aspect of search engine optimization.

When it comes to the corporate market, the gap between being in the top five positions on Google and being on the second page is so narrow that implementing the appropriate link-building strategy can make a significant impact on a company’s online visibility. Seo Statistics 2016 A further consideration is that your rivals are continuously working to expand their link networks; you will need to do the same or risk falling behind. The fact that the number isn’t higher is the only thing that’s remarkable about it.

37. Backlinks in Google search trends hit their apex in 2011 and then again in 2017 after having previously achieved that point.

According to the information gathered for SEO in 2017, there were substantial shifts made to the way Google viewed backlinks. At this point, quality takes precedence over quantity, which helps to explain why it has already reached its apex. Seo Statistics 2016 Marketers are now able to settle into a plan and carry it out in accordance with their strategy because it is predicted that this component of the algorithm will not undergo any significant changes for some time.

38.35 percent of customers will spend less than $1,000 per month on their link building efforts.

It is possible for link building to produce a fairly sizeable increase in the amount of money you make each month, but in order to accomplish this in a market that is notoriously cut-throat in terms of competition, you will need to be financially prepared to hire an experienced link building marketer. Seo Statistics 2016 Even though it might seem like a lot, spending just $1,000 per month on quality links can raise your revenue by multiples of that amount.

39. When it comes to their search engine optimization (SEO) budget, more than half of their customers (53%) allocate a quarter of it or less to link building.

When it comes to search engine optimization (SEO), you get out of it what you put into it, and link building is one area where this is especially true. Seo Statistics 2016 Since it is one of the primary focal points for achieving the greatest potential results, this significant resource should receive a greater proportion of your budget than the allotted 25%. Building quality links can help you remain at the top of the search results even if other SEO strategies have helped you get there.

Statistics Regarding Google’s Search Engine

Google has established itself as the undisputed leader of the search engine industry, leaving its competitors in its dust. Seo Statistics 2016 Because of this, people who are running SEO campaigns typically concentrate their attention primarily on Google rather than any other search engine.

However, some people choose to focus their attention on other search engines because there is less competition there; however, when you look at these stats, you may realise that you have been missing out on a significant portion of the market because you have been ignoring those other search engines.

40. When it comes to desktop search traffic around the world, Google’s percentage of the market has increased by 71.98%, while Baidu is in second place with 14.04%, Bing is in third place with 7.76%, and Yahoo is in fourth place with 4.44%.

The conclusion that can be drawn from this one single statistic is that everyone else is competing for the crumbs that Google has left behind. Seo Statistics 2016 To merely operate within those scraps, on the other hand, makes little sense from any vantage point given that the search engine behemoth is being used for close to three out of every four searches.

41. The click-through rate for the first place on the desktop search results page for Google is 34.36 percent.

According to the data, you shouldn’t discount the significance of landing on the coveted first page of Google search results . Seo Statistics 2016 In point of fact, the click-through rate (CTR) decreases as you progress down the first page, with the vast majority of consumers preferring to select one of the first three results above anything else that they may come across in the course of their search.

42 The results that appear on the first page of Google typically include 1,890 words.

In order for marketers to differentiate themselves from the competition, they need to exploit their meta data to the fullest. Seo Statistics 2016 Make sure that you include your keywords and make use of the entire character limit in order to give visitors to the first page as much information as you possibly can.

43. Your chances of appearing on the first page of Google’s results are increased by 53% if the landing page of your website contains a video.

If you optimise the video material and the images properly, search engines will regard them more favourably, but this is only the case if you optimise them properly. Seo Statistics 2016 Make sure that the video does not slow down the loading or operation of your website in any way, as this can raise the percentage of visitors who leave the site immediately, which is bad for business.

44 Approximately 71,780 search inquiries are entered into Google every single second.

This statistic demonstrates how busy Google is at any given time; obviously, not every search will involve you or your terms, but it gives you an idea of how busy Google can be. It is professional suicide to think that people would just happen to your business when there is so much other competition, which is precisely why search engine optimization needs to be at the forefront of your whole marketing plan.

45. But how many times do you search Google every single day? The leading search engine processes at least 5.8 billion search queries every day from users all around the world. 15 percent of those searches are brand new and have never been looked up at that location previously.

The 15% is the driving force for the significance of this statistic. This demonstrates that there are always fresh keyword combinations worth investigating because individuals are continually altering the terms that they employ to do a search. Seo Statistics 2016 Within that 15%, the only thing that shifts is the terminology; the subject matter stays the same. If you challenge yourself to think creatively, you might be surprised at what you can accomplish.

46. When it comes to the amount of searches performed on Google every year, it is almost clear that the number is greater than or equal to two trillion.

Over the past many years, there has been a continuous rise in the total number of searches conducted using Google. In 2012, Google said that there were 1.2 trillion queries conducted on the platform annually. The current state of affairs makes it very evident that the number of searches is drawing dangerously close to the mark of 3 trillion.

47. The number of persons who use search engines on a monthly basis is above one billion, as the answer to your question states.

As a consequence of this, the number of searches that take place on Google each month is believed to be between 40 and 60 billion.

48 Google is responsible for generating 44 percent of all referral traffic to websites.

Referral links have the potential to bring in a significant volume of visitors to a website. It is essential that you both claim your listing and encourage the Google spider to crawl your website so that it can be included in the search results. When practically one out of every two visitors is going to arrive via Google, this is something that just cannot be ignored. Seo Statistics 2016 If you do not implement an SEO plan, it is inevitable that you will become less visible, and the percentage will fall as a direct result of this change.

49. Are you looking for some terrifying SEO facts? Look into this: About eighty percent of Google’s users never even look at the adverts.

Google is quick to point out that its advertisements are effective; nevertheless, the company profits from simply stating this fact. Seo Statistics 2016 You may begin to see why organic search is actually the most crucial thing of all when you consider the fact that four out of every five people disregard it. You will obtain a better return on investment (ROI) if you invest your budget in the development of your organic results rather than waste it on Google AdWords.

The Numbers Behind Social Media

It is impossible to understate the influence that SEO has on social media. Because Google has ensured that SEO is an essential component of its algorithm, marketers have begun to take steps to incorporate it into their strategies as a direct result of this development.

Accounts on various social media platforms need to be clearly linked to websites so that users easily go from one to the other. Seo Statistics 2016 Pages on social media accounts and discussions on those accounts that make use of brand names or keywords can also have a significant impact on the results of organic search.

It would be insane to omit to include social media in your SEO strategies, considering the value that it provides to individuals from a social point of view. It’s possible that these statistics about social media may help to illustrate the point that we’re trying to make and will further convince you of the usefulness of SEO.

50. Among marketers that have used social media for at least a year, 58% have experienced an improvement in their positions inside search engine results pages.

People have the misconception that SEO produces results immediately, but in reality, it takes some time. This statistic, however, demonstrates how marketers who make use of social media have witnessed a steady rise in their positions over time. Seo Statistics 2016 In order to achieve the outcomes you seek from this endeavour, you will need to consistently put in effort.

51. The statistics for SEO in 2018 show that the majority of businesses (74%) and marketing agencies (82%), respectively, believe that their social media is either somewhat or very well integrated.

Because Google persists in bringing the concept of social media and SEO to the forefront of people’s minds, this number has increased pretty noticeably over the course of the past few of years. Seo Statistics 2016 This is demonstrated by the manner in which a great number of businesses have included it into their strategy.  

52. 71% of customers who have a positive experience with a brand’s social media service are more inclined to suggest that brand to their friends and family. 

The contact of a brand with its consumers via social media has the potential to significantly boost not just brand recognition but also brand reputation. Seo Statistics 2016 People frequently view the social media page of a company as an alternative means to get in touch with the customer service department of that company, and it is your responsibility to ensure that these customers are dealt with in the appropriate manner.

53. The data on SEO for 2019 indicate that prior to making a purchasing decision, 86 percent of women will look at what other people have to say about the product or service on social media.

Once more, this demonstrates the trust and confidence that individuals have in social media, particularly when it comes to the topic of spending money. Seo Statistics 2016 People frequently utilise these platforms to check for comments on a company or product they are interested in purchasing.

54. Forty percent of consumers indicate that they are more likely to direct a greater portion of their financial resources toward corporations and firms that are active on social media.

There is a widespread perception among customers that businesses who are active on social media are more forward-thinking and knowledgeable about emerging technologies. Additionally, one gets the impression that these businesses are open to discussions with prospective clients, which contributes to the overall development of confidence in their brand. Seo Statistics 2016 It shouldn’t come as asurprise that people are more likely to spend money on a company that is hospitable, sensitive to clients, and willing to handle matters out in the open where other potential customers can see how they are handled.

Statistics on Content Marketing

Seo Statistics 2016 One of the SEO facts that never goes out of style is the fact that content has always been one of the most important pillars of search engine optimization. In earlier years, the method by which keywords were incorporated into it served as its backbone; nonetheless, this led to people stuffing keywords into their writing more and more.

As a direct consequence of this, we observed a general decline in the quality of the content offered on websites as these entities attempted to game the search algorithm. Because of this, Google made some adjustments to their algorithm so that low-quality material would be penalized. Seo Statistics 2016 They did this because they believe that the most essential thing is to provide visitors with something worthwhile to read.

These statistics relating to content marketing demonstrate that producing high-quality content will, in the long run, have a significant effect on both the effectiveness of your marketing efforts and the success of your SEO strategy.

55. Creating content that is relevant to the target audience is regarded as the most successful search engine optimization strategy by 72 percent of marketers.

Seo Statistics 2016 Your search engine optimization plan needs to have content that is relevant at its core. According to the most up-to-date statistics provided by search engines, giving your viewers something of value to do is essential. The usage of keywords in the content you create should feel natural and should not be pushed in any way, nor should it take away from the content’s overall relevance. Look first to the material you have on your site if you are just beginning to engage with search engine optimization.

56. Better content can drive traffic to a blog by up to 2,000%.  

A blog with superior content will not only attract more visitors, but it will also be more likely to be shared, which will result in an increase in the number of links that are valuable. Seo Statistics 2016 It has been demonstrated that sharing content in this manner can significantly increase the traffic that is attracted to the blog; however, this is only the case when the content itself is pertinent and interesting enough to warrant reading.

57. Companies who maintain blogs have 434% more pages that are indexed by search engines than companies that do not maintain blogs. 

Statistics regarding SEO have shown that Google will crawl each and every page of a website; consequently, this indicates that each and every blog post presents an opportunity to further enhance your SEO strategy. Seo Statistics 2016 It goes without saying that the post’s content should be of a high quality; however, further enhancing the indexing process by including images or video, keywords, internal links to other pages on your website, and external links to your social media profiles can be very helpful.

58. 81% of businesses think their blogs are important for their business.  

Blogs are undeniably useful marketing tools because they enable businesses to have a more meaningful interaction with the people who visit their websites. Seo Statistics 2016 This is one of the primary reasons why blogs are so popular. They have the opportunity to go ahead and put across their point of view, descriptions of their products or services, or anything else that they believe will be relevant to the conversation through each post that is made available to them.

They have the ability to go ahead and put across their point of view, descriptions of their products or services, or anything else that they believe will be relevant to the conversation. Seo Statistics 2016 When this occurs, the readers will have the impression that they are getting to know the company, which will boost their confidence in the capability of the company to deliver on the promises it has made to its customers.

Video Marketing Statistics

When it comes to organic search results and search engine optimization, video is now more significant than it has ever been. Seo Statistics 2016 It is being featured on an increasing number of websites, but there is a genuine requirement for the video to be pertinent and fully optimized, not only for the audience watching it, but also for search engines.

The ability to watch a video without it frequently pausing to reload or freeze is becoming increasingly common as technology, and particularly that of smartphones and other mobile devices, continues to advance. When it comes to their search algorithms, Google has responded by elevating video content to the status of a valuable resource. Because of this, you should seriously consider incorporating video content into your strategy as one of the components of your plan.

59.It is predicted that by 2019, video will account for 85 percent of all internet traffic in the United States.

If you are aware in advance of the proportion of internet traffic that will consist of video, you will have more time to put the appropriate strategies into place so that you can benefit from the increase. Seo Statistics 2016 The ability to plan ahead in this manner is an important aspect of search engine optimization (SEO), as falling behind the competition could prove to be disastrous.

60. Including a video preview in your search results has been shown to increase clicks by as much as 100%.

Numerous studies have demonstrated that we are more likely to be pulled to moving images, or the potential for moving images, than we are to simple text, and numerous Seo Statistics 2016 have proven that this strategy is effective. The inclusion of a video thumbnail in search results will boost the video’s visibility, which will invariably contribute to an increase in the amount of traffic that is driven by search.

61. 50 times more organic traffic can be generated from video content compared to text.

Seo Statistics 2016 Simply looking at this statistic demonstrates how valuable video content now is. If you recall from earlier that 85% of internet traffic in the United States will be video by 2019, you will have a better understanding of why more marketers and SEO experts are focusing their attention on optimising video content.

62.When compared to emails without videos, those that do have them have a click-through rate that is 96% higher.

If you thought that video was only relevant to websites, you should reconsider that assumption. The incorporation of SEO into emails has been shown to result in a significant increase in marketing success, according to statistics regarding SEO. Seo Statistics 2016 People tend to pay more attention to video, which means that as long as it makes them feel intrigued, there is no reason why the click-through rate (CTR) shouldn’t increase. This point has been brought up a number of times already.

63. Contrast this with the fact that only 20% of viewers will actually read the text on the page but 80% will watch the video. 

That should be enough of a statistic to persuade you of the usefulness of videos, in case you needed any further justification. Seo Statistics 2016 Only one person out of every five will read the text, but if the video has a relevant message, four out of five people will watch it.

Wrapping It Up

Seo Statistics 2016 Finding reliable guidance is essential because SEO is not something that can be learned overnight. Keep your SEO tactics on the cutting edge by making frequent adjustments to accommodate Google’s ever-shifting algorithm.

Getting to the top of Google’s first page is crucial, but doing so in the proper way is even more so. If you don’t, Google might hit you with a penalty and you might as well forget about ever ranking well in Google.