Shocking Market Share Data from 28 Search Engines

Shocking Market Share Data from 28 Search Engines

Hristina Nikolovska May 21, 2020  

Shocking Market Share Data from 28 Search Engines Even if search engines have advanced to the point where they can deduce a user’s intent and deliver more refined information searching and utilisation, fresh developments in search engine marketing are constantly appearing.

The data, however, demonstrates that alternative search engines are surprisingly useful in assisting advertisers target niche demographics, and that they are thriving despite the odds.If you want to know everything about it, keep reading.

Google the Almighty’s about $160.74 billion in earnings are a direct result of the company’s unceasing expansion at the expense of its competitors in the online search market. To this day, it has not failed to direct consumers to useful websites; this is one reason why it commands such a disproportionate share of the search engine industry.

 what is Shocking Market Share Data from 28 Search Engines

Market Share Data of Major Search Engines (Editor’s Pick)


  • In the United States, 88.21% of all searches are conducted on Google.
  • As 2020 commenced, Google’s desktop market share was 87.35 percent worldwide.
  • With 42.35 percent of Russian web search traffic, Yandex Ru is very close to dominating the Russian market.
  • To the tune of over 20%, Yahoo! Japan has taken market share away from Google.
  • More than 60% of all searches now include no extra clicks.
  • With 65.35 percent of the Chinese search market, Baidu is unrivalled.
  • By the end of 2020, voice searches will account for half of all searches.
  • The market for advanced search engines is projected to expand by 25.5% CAGR over the next several years.
  • Nearly half of all Google queries are made to find nearby businesses or services.

The Scope of Search Engine Statistics

1. The majority of the world’s online population lives in East Asia.

The sheer volume of search engine users is a crucial factor in any discussion of their efficacy. Southern Asia, Southeast Asia, and North America are home to 1 billion internet users and generate the most traffic.

In this respect, East Asia dominates, with China (854 million users), India (560 million users), and the United States (292 million users) boasting the largest populations of internet users worldwide. Places in Southern Asia.

(Statista, Statista)

2.As 2020 commenced, Google’s desktop market share was 87.35 percent worldwide.

According to data on search engine market share, Google’s dominance in desktop searches peaked at an astounding 90.77 percent exactly ten years ago and remains at 87.35% today. Shocking Market Share Data from 28 Search Engines Yandex RU, based in Russia, is the fifth most popular search engine in the world.

Meanwhile, Bing’s market share will have increased from 3.41 percent in 2010 to 5.53 percent in 2020. In the same time period, Baidu saw an increase from 0.36% to 0.7%, while Yahoo saw a decline of almost 2% to 2.83% as of January 2020.


 where the Shocking Market Share Data from 28 Search Engines

3. A whopping 95.62% of all mobile traffic goes through Google’s servers.

Google’s 95.62% market share in mobile searches makes it the clear winner as the most popular search engine worldwide. Competitors to Google’s search engine see a significantly different percentage of mobile traffic. While Baidu leads the pack with 93.33%, Yahoo is not far behind with 93.33% itself.

Baidu is second in popularity for mobile phone searches, at 1.29 percent.


4. In the United States, 88.21% of all searches are conducted on Google.

Google dominates the US search engine market by a wide margin, but in this specific category, Bing is in a stronger position than its competitors. Bing receives 6.55 percent of all platform search traffic, 12.8 percent of mobile searches, and 14.1 percent of tablet searches. MSN and Ecosia, a tree-planting search engine, are also popular in the United States.

While 3.65% of all searches are conducted on Yahoo, 1.24 percent of all searches are conducted on DuckDuckGo, a search engine that provides private and encrypted connections.


5. Bing is used by 14% of Canadian Internet users.

According to data compiled from various search engines, Bing is used by nearly one-tenth, or 14%, of Canadian internet users. While the remaining 20% use Google, the Bing market share in Canada should not be discounted thanks to Yahoo’s integration of the search engine. Taking into account the search engine’s users is, of course, a good strategy for entering the Canadian market if you want to increase search volume.


6. In the United Kingdom, 11.22 percent of desktop search traffic is directed toward Bing.

The majority of UK internet users prefer Bing to other search engines, data shows. Bing’s share of desktop searches in the UK has increased from 8.83% to 11.22 % since May 2019, despite the fact that Google continues to dominate (see also: Bing’s growth has been somewhat steady). Desktop searches on Yahoo and DuckDuckGo are also popular in the UK, and it’s interesting to note that 0.09 percent of all searches are performed using Norton Safe Search, which was developed by Symantec Corporation.


7. With 42.35 percent of Russian web search traffic, Yandex Ru is very close to dominating the Russian market.

Even though it began as an email service, Mail Ru now boasts a 2.69 percent share of the desktop search engine market among the Russian-speaking population of the Internet.

Market share for search engines differs from nation to country, and if you want to crack the Russian or even East European market, Yandex is your best bet because Shocking Market Share Data from 28 Search Engines it’s available in Cyrillic. In truth, Yandex Ru, which is popular in Ukraine, China, Belarus, and Germany, has a 42.35% share of the Russian market, while Google only has a ‘poor’ 54.94% share.


8. With 65.35 percent, Baidu dominates the Chinese search market.

As only 2.87 percent of China’s search market, Google is hardly unstoppable in Asia. Baidu, China’s most popular search engine, allows brands to “pay to play” by appearing higher in the search engine’s rankings by blending paid and organic results. Sogou, also known as the “seeking dog,” receives 17.56 percent of the search traffic, while Hasou, in third place, receives 8.48 percent. Baidu is the most popular search engine in China, with a market share of 94.31%, and is also widely used in Taiwan, Shocking Market Share Data from 28 Search Engines Hong Kong, and South Korea thanks to the proliferation of tablet computers in those countries.


 This is Shocking Market Share Data from 28 Search Engines

9. In Japan, Yahoo! has successfully taken nearly 20% of Google’s market share.

Google has between 70% and 76% of the Japanese search engine market. Additionally, Bing, DuckDuckGo, and Baidu all hold sizable market shares in Japan, with Bing accounting for nearly 6% of desktop searches.

Yahoo continues to show a strong market presence in Japan, particularly in mobile and tablet search traffic, where it holds just over 24% and 27%, respectively, Shocking Market Share Data from 28 Search Engines so it should be taken into account when developing a search engine marketing strategy for the Japanese market.


10. In the United States, 61% of all organic Google searches came from mobile devices.

While Google dominated the market share for organic mobile search in the United States, DuckDuckGo is a close second. According to statistics from the fourth quarter of 2019, nearly half (49%) of all organic searches conducted on Yahoo were conducted via mobile devices, Shocking Market Share Data from 28 Search Engines with Bing trailing far behind at 23%.

But search engine statistics show that DuckDuckGo’s share has dropped from 62% in the first quarter of 2019 to 58% today.


11.Amazon is the starting point for more than half of all product searches.

Even though this doesn’t have much of an impact on Google’s overall market share, it does have a significant impact on Google’s PPC advertising, Shocking Market Share Data from 28 Search Engines as Amazon has recently made investments in advertising services that allow companies to advertise their products across the site and product searches.

Changes in market share between Google and Amazon have been observed in recent years. About 3.5 billion product searches are processed every day by Google, but the majority of those searches are initiated on


12. More than 60% of all searches now include no extra clicks.

But in 2019, organic searches are down from 2016 levels, falling to about 40%.

Recent statistics from the search engine industry indicate a growing preference for zero-click results. The percentage of paid click searches, currently hovering around 10% and expected to rise, is on the rise, but the percentage of zero-click searches, which have steadily increased from around 50% to more than 60% in March 2019, is a clear winner, according to search engine statistics.

(Search Engine Watch)

13. After introducing Privacy beyond search, DuckDuckGo saw a threefold increase in its query volume.

In early 2018, DuckDuckGo was seeing about 16 million searches per day, but due to its success and the public’s rising preoccupation with online privacy, that number has ballooned to about 49 million. Statistics show that DuckDuckGo is the sixth most popular search engine, with 0.45% market share, thanks to its straightforward layout, privacy features, and simple navigation. Daily searches average over 66 million, and monthly searches average over 1.6 billion.

(DuckDuckGo, WebFX)

14. With 0.42% of the search market, ranks in the top 10 of the most popular search engines.

The question-and-answer website (formerly Ask Jeeves) is the sixth most popular search engine worldwide, accounting for 0.42 percent of the search engine market share. boasts a market share of 0.05%, putting it among the top 10 most popular search engines. In 2015, Verizon Communications purchased AOL.

Search engine pioneer AOL boasts a network that includes and the Huffington Post, among many other prominent sites.


Comparative Data for Bing and Google

15. In the United States, Google ads account for 69% of all paid mobile clicks.

Google and Microsoft Advertising (Bing) have seen an increase in their paid mobile search click share of the US market, with Google now at 69% and Bing at 29%, respectively, as mobile usage continues to expand. In contrast, Google has a commanding lead over Bing in the sponsored mobile search click sector, with 67% compared to 23%.

Bing outperforms Google on tablets Shocking Market Share Data from 28 Search Engines when it comes to paid mobile searches. Bing received 6% of sponsored mobile search clicks in the first quarter of 2020, while Google received only 3%.


16. The vast majority of Bing’s users (87%) are on Internet Explorer.

Statistics show that the vast majority (85%) of Bing’s users reside in the United States and share some common characteristics with those who use other search engines: they are older (on average), less likely to have a college degree, and more likely to have a blue collar profession.

People who use Windows’ built-in search engine are either fans of Microsoft’s service or technologically inept.


17. Women make up 70% of Google’s user base.

Users range in age from 25 to 65, with 30% being male and 70% being female. It is vital to remember that Google is used extensively by both business-to-business and consumer-facing websites when calculating Google’s market share. Shocking Market Share Data from 28 Search Engines Any specialised e-commerce business must thoroughly understand its target market in order to articulate a compelling value offer and identify the primary motivators for making a purchase.


18. People in the South Atlantic account for 20% of Bing’s total user base.

  Over 54% of Bing users have an annual household income in excess of  $75,000, and 38% have an annual household income in excess of $100,000; these figures could be valuable for search engine marketing purposes if you sell high-end fashion accessories or luxury sports automobiles.

Bing is living proof that gender equality exists, with men and women making up an equal number of its employees. What’s more intriguing is that the majority of Bing’s market share comes from affluent demographics.


19.Despite popular belief, neither Bing nor Google Search has a monopoly on online shopping.

However, the median customer acquisition cost is 40% lower when using Bing Shopping.

Neither Google nor Bing has an e-commerce monopoly like Amazon, OfferUp, or GumTree, which is why they work together. By working together, Bing can now access more than a third of all e-commerce queries, and SEO data shows that Bing’s shopping campaigns have a 45% higher Shocking Market Share Data from 28 Search Engines CTR and an average CPC on shopping advertising 30% lower than the Google average.

(Word Stream)

 It is the Shocking Market Share Data from 28 Search Engines

20. The conversion rates of Bing Ads can be up to 56% higher than those of Google Ads.

This could be due to the fact that they are financially more stable and savvy, but it also appears to be the case when they are sent to post-click landing pages. Shocking Market Share Data from 28 Search Engines All this adds up to conversion rates that are 10% to 56% greater than those of Google Ads.

Bing is quite open about sharing data like impressions and conversion rates with its search partners. Statistics compiled from other search engines point to a higher level of interest in pay-per-click advertisements from Bing users.


21.In terms of “general web search,” 36% of people are using Google Assistant.

Voice-activated assistants (VPAs) appear to have an impact on search engine use statistics, particularly in the Google vs. Bing play, as Bing controls three of the four most utilised VPAs and 58% of Americans use voice search to discover a local business. Almost 80% of all VPA usage is accounted for by Bing-powered digital assistants like Microsoft Cortana, Amazon’s Alexa, and Apple’s Siri. Shocking Market Share Data from 28 Search Engines Bing appears to be ahead of Google at the moment since it has early on grasped the significance of voice search and the Shocking Market Share Data from 28 Search Engines enormous opportunity it gives for search engine optimizers and digital marketers. 

 Despite what you may have heard, things are not so bad for Google; studies show that Microsoft’s Cortana has stronger speech recognition, but Google Assistance Shocking Market Share Data from 28 Search Engines has a much  more accurate understanding of context.

(Search Engine Land)

An Analysis of Search Engine Usage Data

22. About 75% of those who do an online search will visit the first result they see.

Seventy-five percent of searchers immediately click on the first result without even looking at the other pages. And since search engines account for 93% of all online activity, Shocking Market Share Data from 28 Search Engines SEO’s role as the catalyst for organic search ranking performance on SERP only grows in significance.

(Blue Opps)

23.By the year 2020, voice searches will have taken over half of the search market.

Voice searches are beginning to challenge the norms of the search engine Shocking Market Share Data from 28 Search Engines industry with the emergence of Google Assistant and the rise of Siris and Alexas as the new queens of households across the United States (13% of all US households owned smart speakers in 2017; this number is expected to go over 55% by 2022). In addition, by the end of 2020, voice queries will account for 50% of all searches.


24. Markets for advanced search engines are projected to expand at a CAGR of 25.5% over the next few years.

It is expected that by 2025, the next-generation search engine market will have grown from its 2019 valuation of $14.87 billion to an astounding $55.68 billion. The search engine data shows that voice-activated capabilities of various devices are making great strides, which is beginning to turn voice queries into the mainstream, which ultimately brings more opportunities to the market. You should write your marketing content in a more conversational tone the next time around so that it will be picked up by voice searchers.

(Mordor Intelligence)

25. Currently, mobile searches account for more than half of all searches.

In 2019, the share of desktop searches dropped to 45.53 percent, while the share of mobile searches rose to 50.71 percent. This suggests that desktop search usage is steadily falling. How, though, does this effect search engine optimization? 13% of websites, according to SEO data, are mobile-friendly as of right now. Even if your website performs well in desktop search results, it may not fare as well in mobile results. More than a third of the websites that show up on the first page of desktop search results are not even in the top 10 when the same queries are performed on a mobile device.

(Smart Insights)

26.Almost half of all Google queries are made with a focus on finding nearby services or businesses.

Still not convinced that a local SEO strategy is necessary? A whopping 88% of people who conduct a local search on their mobile devices plan to visit the establishment they found. Local searches result in spending money 18% of the time, according to search engine marketing data, Shocking Market Share Data from 28 Search Engines while non-local searches only result in spending money 7% of the time. There has been an increase of more than 900% in this vein of searching over the previous few years.

(Hub Spot)

27. More than half of small and medium-sized businesses (56%!) have not claimed and verified their Google My Business listing.

GMB is simple and free, yet only 44% of brick-and-mortar stores offer it. Only 33% of small and medium-sized businesses have claimed their listings on Yelp, 21% on Yahoo, and 18% on Bing, according to information compiled by companies specialising in marketing to search engines. Shocking Market Share Data from 28 Search Engines While 23% of local retailers are actively monitoring their online listings, over half rely on DIY, which can be challenging for newcomers who are not familiar with the ins and outs of the local search environment.

(LSA Insider)

28. Around 68% of all measurable website traffic comes from organic and paid search combined.

As much as 27% of all website traffic can be attributed to paid searches, 53% of all website traffic can be attributed to organic search engine optimization. However, according to SEO data, these two are unstoppable when utilised together, since they account for 68% of all measurable website traffic. It is surprising that users still favour Shocking Market Share Data from 28 Search Engines highly ranked organic results when paid searches appear at the top of search engine results pages.

(Smart Insights)


How many people make use of search engines daily?

1.08 billion people rely on mobile phone connections; 453.2 million people use the internet; and 217.5 million people use social media, making up the world’s total digital population of 1.32 billion. Given that search engines account for 93% of all internet traffic, it is reasonable to assume that there are more than a billion individuals using them.

Which five search engines account for the majority of the global market?

  New statistics place the following five search engines among the most popular in use today:

  • Baidu-0.7%
  • -87.35% 
  • on Google
  • Yahoo!-2.83%
  • Yandex-0.76%
  • Bing -5.53%

If so, does that mean Google is the most used?

Since virtually everyone has heard of Google, and more crucially, has some idea of what it means to “Google it,” this is a safe bet.

Google’s name has become synonymous with web searching itself. People all throughout the world use it without ever translating it since it has become so commonplace. 

 Exactly what are the three distinct varieties of search engines?

 For instance, Google employs crawlers to index the search, then moves on to  calculate the relevance of the results, and finally retrieves the results and displays the ones that are relevant to the user.

Most people use search engines that rely on crawlers. These specifically employ a bot, spider, or crawler to index fresh content during database searches and then adhere to four standard procedures before returning results. The second type, as evidenced by search engine facts, is human-powered directories or open directory systems, which rely on human-based activities but only return a small subset of relevant results to users. ApexKB, ChaCha, and are all examples of such search engines. At last, there exist hybrid search engines, which combine the best of both worlds.