acxiom seo how to

How does Acxiom work?

Acxiom collects three types of data “ data that helps companies market more effectively, data that helps reduce fraud and identity theft and data that helps people find businesses or other people through our directory services. We allow individuals to see and correct the data we have about them.


Is Acxiom a data aggregator?

[2019 UPDATE] The four major data aggregators are Acxiom, Infogroup, Localeze and Factual.


What does Acxiom sell?

Acxiom (pronounced “ax-ee-um”) is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns.


What is Axiom data?

A full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey.


Is Acxiom still in business?

Acxiom’s fiscal year closed on March 31, 2018.


How much data does Acxiom collect?

Few consumers have ever heard of Acxiom. But analysts say it has amassed the world’s largest commercial database on consumers ” and that it wants to know much, much more. Its servers process more than 50 trillion data transactions a year.


Who are Acxiom competitors?

Top 10 Acxiom Alternatives & Competitors
Salesforce Services.
Navisite Services.
Frontline Education.
One Six Solutions.
Ansys, Inc.


What are the 4 major local data aggregators?

They own the space known as the local search ecosystem, a place where local searches get all of their information. The four major data aggregators are Factual, Acxiom, Infogroup, and Localeze. It is noticeable that many listings sites and major directories rely on these data providers for their info.


Is Acxiom reliable?

Is Acxiom a good company to work for? Acxiom has an overall rating of 3.8 out of 5, based on over 969 reviews left anonymously by employees.


Where does Acxiom get their data?

For marketing data Acxiom draws from three primary sources, Glasgow explained. One is public records, such as property ownership or professional licenses. The second is consumer surveys, magazine subscriber lists, catalogs, and warranty cards. The third category is summary reports about retail purchases.


Who is the largest data broker?

Oracle Data Cloud

This company generates data about people in more than 100 countries and over a billion people. Just as it is with most data brokers, they sell their data to third-party companies or Enterprises for the sole purpose of creating richer, more personal and better ads.


Who owns Acxiom?

The Interpublic Group of Companies
Acxiom / Parent organization

Acxiom (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced that it has successfully completed the sale of its Acxiom Marketing Solutions (AMS) business to The Interpublic Group of Companies, Inc. (IPG) for $2.3 billion. LiveRamp is a category creator.


Can I see my Acxiom data?

How to view your Acxiom profile. Acxiom’s public portal is available at To access your account for the first time, you’ll need to enter your first and last name, your address, your birthdate, the last four digits of your Social Security number, your email address and a Captcha.


Is Acxiom SaaS?

Acxiom is a SaaS-based company providing enterprise data analytics to fuel data-driven results.


Who is the CEO of Acxiom?

Chad Engelgau
Acxiom / CEO

With 500 million active users and about 1,500 data points per person, Acxiom is a company that is, even according to its CEO Chad Engelgau, still relatively unknown to the general population. Indeed, the company works with some of the largest brands and publishers, fueling their marketing efforts by processing upward .


Are Acxiom and LiveRamp the same?

The sale of the Marketing Solutions business to IPG closed in October, and Acxiom officially changed its name to LiveRamp, and its ticker symbol to RAMP. The Acxiom brand was transferred to IPG alongside the AMS business unit. In April 2019, LiveRamp acquired consent management platform provider Faktor.


Where is Acxiom headquartered?

San Francisco, California, United States
LiveRamp / Headquarters

San Francisco, officially the City and County of San Francisco, is a commercial and cultural center in Northern California. The city proper is the 17th most populous in the United States, and the fourth most populous in California, with 815,201 residents as of 2021. Wikipedia


How many locations does Acxiom have?

Acxiom is headquartered in Conway, AR and has 5 offices located throughout the US.


Who sells the most data?

Social media collects more data than anybody else

Ads are how Facebook makes the most of its money ” around $16.6 billion to be precise, based on 2018 reports ” so the more it knows about you, the more it can sell on.


How much money does a data broker make?

While ZipRecruiter is seeing annual salaries as high as $157,000 and as low as $19,500, the majority of Data Broker salaries currently range between $35,500 (25th percentile) to $96,500 (75th percentile) with top earners (90th percentile) making $133,000 annually across the United States.