how does time on site impact seo

Why is dwell time important for SEO?

If a web page has a low dwell time, it likely means the page didn’t match the user’s search intent. It’s important to note, dwell time and bounce rate are two different things. Bounce rate is what happens when a user clicks on one page, and then almost immediately leaves the site.


What is dwell time and does it affect your rankings?

Dwell Time Is NOT Average Time on Page

But average time on page is simply that the amount of time someone spends on one of your pages, on average. That user may have gotten to that page from social media, a link on another webpage, an email, or some other source.


Why is the average time on site so important?

A higher time on page indicates that the content is relevant, easy to read and understand, and targeted at the right audience. On landing and checkout pages, however, higher time on page could mean that there are obstacles to conversion.


Does site Speed Affect Your SEO performance?

The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.


What is a good website session duration?

For a good average session duration, the industry standard is 2 – 3 minutes. What can happen in two minutes? Two minutes might not seem like much time, but it’s enough time for users to read content and interact with your website.


What is a good average time on page?

A good benchmark for Average Time on Page is 52 seconds, across multiple industries. Based on data from 20 billion user sessions, B2B websites have the highest Average Time On Page of around 82 seconds. However, a good Average Time on Page depends on many factors, including device type, industry, target audience type.


How do increase my website dwell time?

Concentrate on User Needs

As explained earlier, long dwell time usually means your page is fulfilling user needs. That’s why it takes them a long time before they decide to look for additional information. Conversely, to increase dwell time, try not to give them a reason to leave.


Does bounce rate Affect SEO?

No, bounce rate is not a Google ranking factor. Bounce rate is just a metric and one Google has repeatedly said does not directly influence Google rankings.


What is dwell time and bounce rate?

Dwell time is the length of time a user spends looking at a site after they select the link from an SERP, before going back to the SERP. Bounce rate is the percentage of visitors who visit one page and then click to any other page on or off your site.


How is time on site measured in Google Analytics?

Google Analytics measures time on page as how much time is spent per page. So if someone spends five minutes reading a single blog post, that’s one time on page. If they spend fifteen minutes on the same post and move onto your site’s main landing pages, Google Analytics will count that as two times on pages.


Is time on page A good metric?

Bottom Line. The Google Analytics metrics for Avg Time on Page are a good indication of the time users spent looking at a page on your site if the page has a low % Exit.


What do you mean by site speed with respect to SEO?

What Is Page Speed? Page speed measures the amount of time it takes for content on a particular webpage to load. It’s easy to get this term confused with other words related to site optimization like ¬úsite speed, which refers to the average loading time of more than one sample page on a given site.


Is speed a ranking factor?

Speed has been a Google ranking factor from as far back as 2010.


Which of the following affects SEO rankings?

What Are the Most Important SEO Ranking Factors?
A Secure and Accessible Website.
Page Speed (Including Mobile Page Speed)
Mobile Friendliness.
Domain Age, URL, and Authority.
Optimized Content.
Technical SEO.
User Experience (RankBrain)


Why is session Duration important?

By tracking the Average Session Duration, you gain the ability to understand, on average, how much time people are spending on the content across your website. If this number is on the lower side, it may indicate that your website or content is not interesting or difficult to use.


What is a good exit rate?

26% to 40% is excellent. 41% to 55% is average. 56% to 70% is above average. Over 70% high (for everything other than blogs, news, and events pages, which typically see higher bounce rates)


What is a good number of sessions per user?

What is a good Sessions per User benchmark? The average Sessions per User benchmark is around 1.4 sessions per user. Additionally, the top 20% of websites report 1.6 sessions per user, while the top 10% report 1.9 sessions per user. This is based on a 2022 report from Littledata surveying more than 6k websites.


What is the 15 second rule?



Why is average time on page so high?

This is caused by two factors of the metric calculations:

Most sites have bounce rates higher than 50%, and the average time on page is taken from the other half of users who don’t bounce. Average Session Duration counts all bounces as zero seconds.


What is a good bounce rate for website?

26% to 40%
So, what is a good bounce rate? A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.