how much traffic does a website get below the fold






What should be below the fold?

In the 1990s as publishing moved onto the web, the term ‘below the fold’ remained. Still used in web design today, the term now refers to content located below the bottom of a browser window, or approximately 600 pixels from the top of the page.

 

What is the average fold on a website?

When determining an average fold placement, most web designers agree that the fold line is at approximately 1,000 pixels wide and 600 pixels tall.

 

Does above the fold affect SEO?

Quick answer: yes. Long answer: there is not much information out there on how pushing your main content above the fold directly impacts SEO in 2019. Anecdotal research shows that the highest ranking sites also tend to show content above the fold – which can be a critical signal.

 

What is considered above the fold on a website?

Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. … Above the fold is sometimes used in web development to refer the portions of a webpage that are visible without further scrolling or clicking.

 

Is above the fold a myth?

Myth #1: People don’t scroll below the fold

The term ‘above the fold’ actually predates the digital era and was first coined in relation to broadsheet newspapers. Newspapers are usually displayed on newsstands folded in half so that only the top half of the front page is visible to potential punters.

 

What percent of people scroll below the fold?

These reports and studies from marketers and other researchers further support the need for scroll-friendly web designs: Data analytics provider Cheatbeat analysed over 2 billion website visits and found 66% of attention on a typical web page is “below the fold” – people scroll to get there.

 

What is above the fold and below the fold of website?

Below the Fold (or “Under the Fold”) and Above the Fold is elements on a website. As advertising banners, ads or links, they are often part of above the fold or below the fold on a web page. The decisive factor for the definition is the immediate visibility of the area.

 

How many users scroll below the fold?

Chartbeat, a data analytics provider, analysed data from 2 billion visits and found that “66% of attention on a normal media page is spent below the fold.” – What You Think You Know About the Web Is Wrong.

 

Whats a fold in a website?

Where Is the “Fold” On a Website? The ‘TL; DR’ answer: the fold is the bottom of the visible page when it first loads and the point at which a user would have to scroll to see the content beneath it.

 

Does the fold exist?

No editor was ever concerned that readers would not know that opening a newspaper would reveal more content. … Most of our clients’ target audiences have probably never even opened a newspaper. The fold does not exist for them, and it never did. The only ones for whom the fold does exist are a site’s content managers.

 

How do you optimize above the fold?

Using a responsive design that automatically adjusts to fit the device helps to ensure the area above the fold is optimized across platforms. However, for many websites, it’s best practice to design for the mobile version first to make sure the area above the fold looks as good as possible.

 

What is ATF in SEO?

Above the Fold (ATF)

ATF represents search engine rank results that are above the fold; results that do not require the user to scroll in order to view them. … This is an illustration of what users of Google Search might see above the fold depending upon their screen resolution.

 

What is the above the fold ATF size to be considered?

A Viewable Impression is a term that is still being defined, but is generally accepted to mean an ad which appears more than 50% on-screen for at least one second. As many users will leave a page without interacting at all, ads which are Above The Fold are the only ones which are guaranteed to be Viewed Impressions.

 

What is below the fold Javascript?

This module moves Javascript assets to the bottom of the page (below the fold) preventing your website having render-blocking Javascript. When a visitor enters your website the browser will parse the HTML result. This may result in various benefits e.g. lower bounce rate. …

 

What is above the fold copy?

So what is considered “above the fold” when it comes to your web content? Above the fold website copy is any content that appears on the top half of your website when someone first arrives at the URL, without any scrolling or clicking.

 

What is above the fold size?

Today, the “fold” in “above the fold” no longer refers to the actual fold in a newspaper. Instead, when you see publications talking about the “fold” in online media, they are now referring to the bottom of a browser window, which is usually approximately 600 pixels from the top of the page.

 

Do people scroll on desktop?

Users do scroll, but only if what’s above the fold is promising enough. This is true on any size screen, be it mobile, tablet, or desktop: anything that’s hidden and that the user must uncover will only be seen if the user things it is worth it.

 

Why don’t they go around the fold?

Why Don’t People Just Go Around the Fold? Going around the Fold is just as dangerous for the people of Ravka. To the North is the country of Fjerda, whose inhabitants believe Grisha are witches and should be hunted and killed. To the south is the country of Shu Han, which also has an antagonistic stance towards Ravka.

 

Do people hate scrolling?

Wait, didn’t we hate scrolling? … In fact, scrolling was so scorned upon that even the great Jakob Nielsen stated that “people don’t scroll” – according to him, 90% of the Internet users were only concerned with the visible screen content.

 

Do people scroll down on websites?

While modern webpages tend to be long and include negative space, and users may be more inclined to scroll than in the past, people still spend most of their viewing time in the top part of a page. Content prioritization is a key step in your content-planning process.

 

Is the fold a myth?