how to explain seo to clients

SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

How would you explain what SEO is?

What is SEO for clients?

As previously mentioned, SEO is short for search engine optimization, which is the process of setting up your website, digital marketing and online accounts to show up higher and ideally at the top of online search results for your target customer.

How do you explain SEO to executives?

SEO is the process of changing your website and factors related to your website that can help get more organic traffic from search results, so when people use a search engine to find something like what you’re selling, you’re more likely to be listed.

What are the 4 types of SEO?

Having cleared up the approaches to search engine optimization, we can now go through what the different types of SEO are.
On-page SEO (on-site SEO) .
Off-page SEO (off-site SEO) .
Technical SEO
Local SEO.

Why SEO is so important?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.

How do I present an SEO report?

Now let’s see how to get there!
Determine your objectives.
Establish the KPIs you need in your SEO report. Traffic. Engagement. Conversion rate. Keyword performance. Links. Page speed and performance.
Build and share your SEO report.

How do I get leads for SEO?

7 SEO tips to boost lead generation
Build a blog with SEO-optimized content
Increase your website speed
Conduct keyword research
Start link building
Use local SEO strategies if you are a local business
Have active social media channels
Promote and manage customer reviews.

When should clients use SEO?

SEO should be used when you wish to get to the top of the search engine and/or to remain at the top. This is not something that happens overnight, it requires an SEO strategy that uses many key elements in order to achieve this. However, when you’ve achieved this, you can enjoy long lasting benefits.

What are 3 main areas of SEO?

We have covered the three basic parts of SEO: Technical SEO, Content/Relevance SEO, and Promotion/Authority SEO.

What are the two techniques of SEO?

SEO techniques are classified into two broad categories: White Hat SEO – Techniques that search engines recommend as part of a good design. Black Hat SEO – Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

What are SEO tools?

SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs. Just as actual tools each have a specific role, the same is true in SEO.

How can SEO benefit your business?

SEO has major benefits for websites and can lead to long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy.

Why do businesses need SEO?

Virtually every business is in the race to rank higher in Search Engine Result Pages (SERPS). With 85% of consumers using search engines to find products and services they need, you may need to optimize your website with a solid SEO strategy. Optimization leads to more visibility, leads, and, eventually, more revenue.

How do I create a monthly SEO report?

One of the main things your client will want to know is where their traffic is coming from. So your monthly SEO report should contain a breakdown of which channels are sending visitors to your client’s website. This could include organic search, paid search, direct traffic, and referrals.

What does a SEO report contain?

Rankings And Backlinks

If you’ve helped your client get backlinks as part of your SEO strategy, this section of the report is where you’ll show their impact. As for rankings, you should include where the site ranks for keywords that you’ve determined are most valuable to the client.

How do I report SEO in Excel?

Solution. Firstly, extract all of your Search Console data using Search Console API (or by using Google Sheets extension if you want to avoid any coding). Then use to extracted data to build powerful, flexible, and very insightful set of SEO reports using Excel (or alternatively in Data Studio).

How much do companies charge for SEO?

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs) Overseas SEO companies may charge $10-$50 an hour.

How can I generate online leads?

Here’s a quick look at the 9 ways to generate sales leads online before we dive into each of them:
Content marketing.
Landing pages, website optimization and SEO.
Email.
Social media.
Webinars.
Review platforms.
Online PR.
PPC ads.
.

What are some easy things or steps small businesses do to improve their website’s organic SEO?

So, let’s get started.
Identify the problems you solve for customers
Perform keyword research and identify target keywords
Conduct an SEO Audit
Fix and improve your technical SEO foundation
Boost your page loading speed
Optimize your website for mobile phones
Optimize on-page SEO
Build an internal linking structure.
.

What 4 pillars are important in SEO?

The main goal of the workshop if to understand the fundamentals of SEO, focusing on the key 4 pillars of SEO: Relevancy, Authority, Technology and UX, as well as pick up some more advanced tips around the future of SEO.