how to get seo to use product short description for readability

Describing benefits is far more helpful for your audience than listing features. Adding product benefits makes your description relevant to the buyer, and that makes it better for SEO.

How do I make my product description SEO friendly?

Best Practices For Creating SEO-Friendly Product Descriptions
Familiarize Yourself with Google’s Algorithm
Identify your Target Audience
Use Keywords In Product Descriptions
Provide Detailed Descriptions
Optimize your Landing Page Copy
Make Product Pages As User-Friendly As Possible
Make your Copywriting Unique.


Do product descriptions help SEO?

Describing benefits is far more helpful for your audience than listing features. Adding product benefits makes your description relevant to the buyer, and that makes it better for SEO.


How long should a SEO product description be?

between 305-400 words
A product description should be between


How can I improve my product description page?

6 Tips to Improve Product Descriptions
Speak in a language they understand. Unless you sell to only Rhodes scholars, write using simple terms everyone can understand
Write the way your target audience wants to read
Tell shoppers how the product helps them
Focus on them, not you
Don’t be vague
Provide real examples.


How do you SEO a product page?

How to optimize product pages
Align product names with your keyword strategy
Descriptive and consistent product URLs
Meta information: title tag and meta description
Descriptive headings
Include product attributes (and link them) .
Write engaging product descriptions
Include high-quality images.


What should I write for SEO description?

Characteristics of a good meta description
Keep it up to 155 characters
Use active voice and make it actionable
Include a call-to-action
Use your focus keyword
Show specifications, where possible
Make sure it matches the content of the page
Make it unique.


How do I write a Google product description?

Best practices
Be specific and accurate. The more specific you are in your description, the easier it is for customers to identify the product they are searching for.
List the most important details in the first 160 – 500 characters
Include your product’s most relevant features and visual attributes.


Why does product description is important in e commerce SEO?

Product descriptions are essential for a successful online business because they help you become more visible online, share the information needed by consumers to make a buying decision and therefore, have more sales.


How do you write a product description?

How do you write an effective product description?
Focus on your ideal buyer.
Entice with benefits.
Justify using superlatives.
Appeal to your readers’ imagination.
Cut through rational barriers with mini-stories.
Seduce with sensory words.
Tempt with social proof.
Make your description scannable.


Why should the product description be short?

The story and highlights can easily be put into a short paragraph. The product title can be put into a heading. By making your product description easier to read, you are less likely to lose a potential customer during the process.


Why is it necessary to keep the product description short?

Keeping product descriptions brief

By cutting the length of the text by 54%, researchers found that not only were readers able to find and remember information more easily, they also scored it as more complete than the longer version!


What is a detailed description of a product?

A product description is a form of marketing copy used to describe and explain the benefits of your product. In other words, it provides all the information and details of your product on your ecommerce site. These product details can be one sentence, a short paragraph or bulleted. They can be serious, funny or quirky.


Do product descriptions increase sales?

Product descriptions make sales because customers need them. To make your descriptions help you sell, follow the tips in this guide “ they make writing clear, customer-focused, and compelling. But don’t stop there! Make your eCommerce store even better with stunning product photography.


What are the 7 P’s of marketing mix?

It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.


Which of the following will make your product description easy to skim?

To make your product descriptions easy to skim and easy to read, consider: Subheadings to entice scanners to start reading. Bullet points to attract attention to key points. A large font to improve readability.


What is meta copy?

Meta copy is structured information about your web pages, it helps improve SEO, social engagement and generally helps improve understanding about what your page is and its trying to achieve.


How do you optimize ecommerce products?

Ecommerce Product Page SEO: 10 Tips to Follow & 5 Mistakes to Avoid
Have a Powerful Keyword Strategy.
Know How to Optimize Titles & Meta Descriptions.
Remember to Mark-Up Product Pages with Structured Data.
Ensure You Add a FAQ Section.
Make Your Product and Meta Descriptions Unique.
Display Customer Testimonials and Reviews.


Why does Google not use my meta description?

Google’s John Mueller offered three reasons why Google rewrites meta descriptions. The first reason is poor use of a meta description by not using it to summarize the web page. The second reason is to more accurately match the search query with the web page when the content is missing part of the search query.


Does meta description affect SEO?

Do Meta Descriptions Affect SEO? The short answer is no, they don’t technically impact SEO. However, they are an important part of your SEO strategy as they are one of the first things searchers see when they encounter one of your pages.


How do you write a meta description for 2022?

Best Practices For A Good Meta Description Length in 2022

Meanwhile, your meta description length should be kept descriptive and between 150 and 160 characters for optimal length, and this includes spaces. Additionally, you also want to make sure to: Accurately summarize the page content.