how to report on seo to the c-suite

How do you explain SEO to executives?

SEO is the process of changing your website and factors related to your website that can help get more organic traffic from search results, so when people use a search engine to find something like what you’re selling, you’re more likely to be listed.


How do I advertise to C-suite?

Top Strategies for Marketing to C-suite Executive Leadership
Target the team and not just the decision maker
Offer insights and understanding, not a sales pitch
Choose your issues and topics carefully
Start early and stay strong
Digital dominates.


How do I reach out to C level executives?

With a little research and strategic communications, you can identify the decision-makers and pitch to the right people every time.
Come prepared
Draft a goal-oriented agenda
Listen to your prospect
Lead with insights
Using Lucidchart to convert the C-suite.


How do I create a SEO strategy report?

Now let’s see how to get there!
Determine your objectives.
Establish the KPIs you need in your SEO report. Traffic. Engagement. Conversion rate. Keyword performance. Links. Page speed and performance.
Build and share your SEO report.


How do you sell to executives?

Four things you must do when reaching out to CEOs:
Understand their method of communication.
Build a Relationship.
Know their Priorities and Provide Value.
Ask a question.


How much do C suite executives make?

$278,800 USD


How do you sell technology to executives?

How to Sell Technology
communicate value to management.
talk peer to peer when selling big companies.
generate qualified IT leads.
set up your first meeting with C level prospects.
determine if your prospects are qualified buyers.
give successful whiteboard presentations.
create value driven technology demos.


How do I talk to C Suite executives?

Cold Calling C-Level Executives
Dial Three to Five Times. First of all, before you leave a voice mail, try calling three to five times to try and reach them first
Match Their Energy
Rapport Building Techniques
Do Not Sell Them Anything (Yet) .
Be Brief
Let Your Prospect Talk!


How do I email C-level executives?

How to Write an Email to a C-Level Executive in Five Steps
Do your homework. With all of the digital tools at our disposal, there is NO excuse for not doing your homework
Find a compelling hook
Be concise and focused”and always leave them wanting more
Follow up in a thoughtful way
Remember the basics.


Is VP considered C-level?

Is a VP considered C-level? No. A Vice President, or VP, is considered to be part of V-level management and reports directly to the C-level.


What should an SEO report look like?

To recap, the perfect SEO report should:

Be nice looking and easy to read, with excellent UX (user experience) Include your client’s or your company’s logo. Be accessible in the format your audience wants. Include all the data from the tools you already use to do your SEO work.


What should a good SEO report include?

We’ll share a complete 39-point checklist of things they recommend including in any SEO report, such as:
An overview.
SEO tasks completed.
Organic traffic.
Mobile organic users.
Mobile visits.
Organic traffic changes by page.
Non-branded clicks.
Unbranded traffic.


How do I present an SEO audit?

SEO Audit Basics”The Things You 100% Must-Check
Benchmark Your Rankings and Understand Your Competitors
Check for Duplicate Versions of Your Site in Google’s Index
Check Your Site’s Indexed URLs
Check for Manual Actions
Analyze Your Site’s Speed
Confirm That Your Site Uses HTTPS
Check for Mobile-Friendliness Issues.


How do you cold call C-level?

Call the C-Suite: Dos and Don’ts
Don’t: Pretend you’ve met the executive before if you really haven’t
Do: Treat the assistant as the executive by proxy
Do: Have a specific reason for the call
Don’t: Go on and on about yourself
Do: Close with a short, open-ended ask.


What do C-level executives care about?

set the company’s strategy, make higher-stakes decisions and ensure the day-to-day operations align with fulfilling the organization’s strategic goals


What is sales at C-level?

when a salesperson successfully sells directly to the executives of a company


Who gets paid most in C-suite?

Chief Executive Officer (CEO)


Who gets paid more CFO or COO?

They showed these base salaries (without profit sharing) as of October 2020: Average CEO Salary: $109,070. Average CFO Salary: $138,698. Average COO Salary: $119,495.


What is D level executives?

the ones who report to VPs


How do you sell to CIO the initial pitch?

How to Sell to the CIO: The Initial Pitch
Be clear what it is you do
Time is not the answer
Bypassing IT is not realistic
Understand the IT culture
Getting feedback, IT managers are generally loathe to give any feedback since it usually engenders hostility
The flip side.