how to use press release for seo

Press releases make way for brand mentions in pieces of content that also promote the business. When executed well, a press release can be incredibly powerful for a website’s SEO. This idea mostly comes down to the link coming from the press release, pointing to the business website.

How does a press release work in SEO?

Press releases make way for brand mentions in pieces of content that also promote the business. When executed well, a press release can be incredibly powerful for a website’s SEO. This idea mostly comes down to the link coming from the press release, pointing to the business website.


Why do press releases still matter to SEO?

Simply put, the biggest SEO benefit of a press release is indirect value! In today’s SEO world, press releases provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare.


What is release and SEO?

The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.


Should I put my press release on my website?

Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they’re used appropriately. When press releases net any of these “bonuses,” it can be tempting to increase the frequency of distribution.


How do I submit a press release to Google News?

You can sign up for Google News using the Publisher Center. You can use the content labels feature to mark your articles or sections or entire publication with Press Release label.


Are press releases worth it?

Despite how distracted modern society has become due to the omnipresence of social media, press releases are still remarkably effective in terms of their ability to promote a brand or message. The central role of the classic press release among the duties of a public relations (PR) executive has changed very little.


When should a press release be used?

May 5, 2020
Opening a new business.
Relocating or opening a new office.
Announcing company expansion.
Launching a new product.
Announcing a product update or new product feature.
Rebranding or updating your company name.
Announcing contest or competition.
Announcing contest results.


What is purpose of press release?

It is a tool made to announce something that is newsworthy in the most objective way possible. The whole purpose of a press release is to get coverage and get noticed by a target audience.


Do press releases still work for SEO?

Press releases do work for SEO. However, if you’re creating spam content hoping to get a link from a reputable media source, then the answer is no. If you’re writing engaging press releases using high-quality, relevant content and sending them to trustworthy sources and platforms, the answer is yes.


What does the term SEO Mean?

Search engine optimization
Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.


Why are news releases about publicly traded companies Coded no follow by Google?

To protect our clients from possible duplicate content penalties by Google, Business Wire follows industry protocols and adds tags to any included hyperlink within the news release.


How do you submit a press release to a website?

Press release submission sites
Ein Presswire.
PR Newswire.


Where do I submit a press release?

The Top 9 paid press release submission websites 2022 (which we think are the best)
PR Newswire.
Business Wire.
24-7 Press Release.
Globe Newswire.
PR Underground.


How do you use a press release?

Typically, the purpose of a press release is to accurately represent and promote significant corporate news. A good press release may announce a new product or a newsworthy event. The information presented within your release should follow the pre-existing format.


Are press releases free?

Press release distribution costs range from free to over $1,000 dollars, depending on the distribution process you use and what added features you take advantage of (like embedded multimedia). If you email your release directly to journalists whose audiences are likely to value the story, you can do so for free.


How much does it cost to send a press release?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.


How do I submit a press release for free?

Where can you submit a press release for free? Sending a press release doesn’t have to cost you anything. In fact, you can build a media contact list for free, and there are a number of free press release distribution services, such as PRLog, 1888PressRelease, and


What are the disadvantages of press release?

Disadvantages. You may not have much control over what is written. You can write the Press release and distribute it but the journalist will have final say over what content they use (unless you are paying). Remember, the final article may not say everything you wanted.


Why do you put 30 at the end of press release?

-30- has been traditionally used by journalists in North America to indicate the end of a story or article that is submitted for editing and typesetting.


Why do press releases end with 30?

The number 30 was used as the shorthand for end or no more in Western Union’s 92 Code, produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines. In addition to using 30 for the end, a telegraph operator could use shortcuts like: 2 for very important