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what is the meta description? is it useful for seo?






The meta description is a snippet of up to about 155 characters a tag in HTML which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO.

Is meta description important for SEO?

A compelling meta description has the power to raise the click-through rate of your organic search results. That means more of the people who see your page in the search results will actually click through and land on your site. That means more traffic for you, even if your ranking stays the same!

 

What is use of meta description?

A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they’re looking for.

 

How do I write a meta description for SEO?

Best Practices When Writing Meta Descriptions
Attain 158 characters and no longer on desktop and 120 characters on mobile.
Use action-oriented language. It gets clicks!
Make it specific and relevant. Put that keyword in and don’t create duplicate meta descriptions!
Don’t deceive users
Provide a solution or benefit.

 

Does Google care about meta descriptions?

Does Google ever use the keywords meta tag in its web search ranking? In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search.

 

Do I need meta description for every page?

Don’t let your consultant or toolset fool you; you don’t need a meta description on every page, or even close to every page. Remember that all content requires future maintenance. It would be far better to have no meta description than a poor or outdated one.

 

Are meta descriptions a ranking factor?

Meta descriptions aren’t a ranking factor, but they can entice more clicksand that leads to more traffic. That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. It sometimes chooses a different snippet from the page.

 

Which SEO techniques should be avoided?

Out of Date SEO – the Techniques You Need to Avoid
Don’t over-prioritize keywords. Keyword research has long been considered a cornerstone of SEO
Don’t create a landing page per keyword variation
Don’t publish too much content
Don’t use lazy link acquisition techniques
Don’t accept poor quality guest blogging.

 

Why does Google not use my meta description?

Google’s John Mueller offered three reasons why Google rewrites meta descriptions. The first reason is poor use of a meta description by not using it to summarize the web page. The second reason is to more accurately match the search query with the web page when the content is missing part of the search query.

 

Which meta tags are important for SEO?

With that in mind, let’s go over which meta tags are crucial for SEO, and how to use them well.
Title Tags. The title tag is your main and most important anchor
Meta Description Tags
Heading Tags (H1-H6) .
Image Alt Attributes
Nofollow Attributes
Robots Meta Tag
rel=canonical Link Tag
Schema Markup.
.

 

What are meta keywords in SEO?

Meta keywords are meta tags that you can use to give search engines more information about a page’s content. They’re found in a webpage’s HTML source code, and are not visible to visitors.

 

How long should my meta description be?

155-160 characters
Optimal meta description length

Meta descriptions can technically be any length, but Google generally truncates snippets to ~155-160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50 and 160 characters.

 

Do meta descriptions affect SEO ranking?

Do Meta Descriptions Affect SEO? The short answer is no, they don’t technically impact SEO. However, they are an important part of your SEO strategy as they are one of the first things searchers see when they encounter one of your pages.

 

How many words are in SEO description?

First, let’s define what an SEO meta description is. The SEO meta description of a page is between 60 to 90 characters optimized and up to 160 characters in length.

 

What is the difference between meta description and keywords?

Meta Keywords Attribute A series of keywords you deem relevant to the page in question. Title Tag This is the text you’ll see in the SERP and at the top of your browser. Search engines view this text as the title of your page. Meta Description Attribute A brief description of the page.

 

How often does Google use your meta description?

Based on the data, it’s reasonable to deduct that Google will use a page’s own meta description around 30% of the time.

 

What is bad SEO practice?

What is bad SEO? Practices that are unethical, outdated or are outside the boundaries of Google webmaster guidelines are considered as BAD, thus the term ‘bad SEO’. While SEO is about optimizing your website for search engines, bad SEO can generate the opposite results.

 

What are the main SEO types?

So, the various SEO types are:
Technical SEO.
On-Page SEO.
Content SEO.
Off-Page SEO.
Local SEO.
Mobile SEO.
eCommerce SEO.

 

How do you target SEO?

How to Define Your Target Audience for SEO
Understand Your Current Customer Demographics.
Utilize Social Insights.
Analyze The SERPs.
Know Your Competitors Inside Out.
Survey or Interview Your Current Customers.
Identify the Questions Being Asked Around Your Core Topics.
Use The Semrush Market Explorer Tool.

 

How do I add a meta description to my Google site?

Instructions
Sign in to your classic Google Site (this is not available in new Google Sites)
Navigate to the page you want to add the description to.
Use the More button then Page settings.
Add your description to the Page description box in the Page Settings dialogue box and use the Save button.

 

Where do I put meta description in WordPress?

Once on the content editor screen, scroll down to the ‘AIOSEO Settings’ box below the content area. You will see your site’s title and an automatically generated description as the snippet. Below that, you’ll see the Meta Description field. Go ahead and enter a description into your Meta Description field.