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when subdomains hurt seo

In other words, if the subdomain doesn’t provide genuine value, then don’t create one. However, if you do decide to use subdomains for your website, you should see some positive impacts on your SEO performance such as countering negative SEO and improving your keyword rankings.

Does a subdomain affect SEO?

It answers the question, whether a subdomain can harm your domain’s SEO. The answer is ‘no’ if you are playing fair. However, if you have malware subdomains, Google can label the whole domain as malicious. Also, If you try to push your subdomains/domain in search for the same queries, Google can penalize your domain.


Why you should not use subdomain?

Using a subdomain on your website makes your URL structure look bigger. Subdomains are not regarded as ‘proper websites in the eyes of Google users. You will be responsible for more hosting fees as subdomains require separate hosting accounts. A subdomain may not yield your geolocation signal for search engines.


Does Google consider subdomains as separate sites?

Google Considers Subdomains as Separate Standalone Sites

Google has always treated subdomains as different sites, separate from the main domain. This is evident within Google Search Console, where subdomains have to be verified separately from the content that exists under the main domain website.


Are subdomains or subdirectories better for SEO?

The subdirectory strategy concentrates your keywords onto a single domain while the subdomain strategy spreads your keywords across multiple distinct domains. In a word, the subdirectory strategy results in better root domain authority.


Do subdomains get indexed by Google?

Google will index subdomains if you link to them from your main domain, but if your site is new, it will take time for Google to index everything.


Should I use a subdomain or new domain?

There are many situations where individual domains would be better, but in general, subdomains are preferred where each subdomain is related to the topic or general concept of the main domain. If they are not, then use folders until you are able to purchase appropriate new domain names.


Is subdomain a good idea?

Subdomains are often touted as a good solution for a microsite, blog or landing page. However, they bring a few big disadvantages of which agencies, web companies or IT teams probably aren’t aware. Whatever your online goal may be, using a subdomain is rarely a good choice.


When should you use a subdomain?

A subdomain is a division or alias of your domain that can be used to organize your existing website into a separate site. Typically, subdomains are used if there is content that is distinct from the rest of the site. Subdomains are indicated by the section to the left of the root URL.


Which is better subdomain or subfolder?

Subfolders are the easier site structure to set up and understand as they are the same as setting up any other folder on a website. A subfolder is similar to a subdomain in that it allows you to create categories of content, but they are set up differently on servers.


Why subdomains are good for SEO?

Using a subdomain enables you to streamline your site hierarchy and improve user navigation. This helps users to find the information they’re looking for more efficiently, which is important for improving your SEO performance.


How do you handle subdomains?

This is when, rather than adding to the front end of your website’s address like with a subdomain, you add to the back end of your website’s address, that is, to the right of your domain name (and after a slash). So, for example, you might use instead of


How many subdomains can a URL have?

Each domain name can have up to 500 subdomains. You can also add multiple levels of subdomains, such as A subdomain can be up to 255 characters long, but if you have multiple levels in your subdomain, each level can only be 63 characters long.


Should I put blog on subdomain?

Placing your blog on a subdomain creates more work for your business and undermines your SEO strategy. Instead of optimizing a single site, you’ll have the task of optimizing two sites. That includes building each website’s backlink profile, which is already one of the most challenging parts of SEO.


Are subdomains safe?

In addition to DNS misconfigurations, subdomains can be exploitable if they are assigned to untrustworthy users, the paper says. Dangling DNS records–that is, records pointing to expired resources–can be vulnerable to being taken over by unauthorized parties.


How do I stop a subdomain from indexing?

There are a few options to stop Google from indexing subdomains:
You can add a password using an . htpasswd file.
You can disallow crawlers with a robots. txt file.
You can add a noindex directive to every page in the subdomain.
You can 404 all of the subdomain pages.


What’s the purpose of subdomains?

A subdomain name is a piece of additional information added to the beginning of a website’s domain name. It allows websites to separate and organize content for a specific function ” such as a blog or an online store ” from the rest of your website.


Does domain extension affect SEO?

According to, Your domain extension has no effect on your search results ranking. The only exception is country-code top-level domains, such as . us, .


Is WWW a subdomain?

What exactly is the www? Technically, it’s a subdomain traditionally used to indicate that a site is part of the web, as opposed to some other part of the Internet like Gopher or FTP.


Are subdomains necessary?

In most cases, our recommendation is to have everything on a main domain with subfolders and avoid subdomains. Some servers and older websites work better for a web designer to create subdomains instead of subfolders, which could be why a site is set up that way. If that’s the case, it may be time to get a new website.


Can you create unlimited subdomains?

You can also add multiple levels of subdomains, such as A subdomain can be up to 255 characters long, but if you have multiple levels in your subdomain, each level can only be 63 characters long.