why using meta description tags are good for seo

The meta description is a snippet of up to about 155 characters “ a tag in HTML “ which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO.

Why is meta tag important for SEO?

Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy.


Are meta tags good for SEO?

The meta tags appear only in the page’s code, and anyone can check them via a website’s source code. Meta tags for SEO are key because they tell search engines what a page is about. Think of them as the first impression for all search engines.


How do meta descriptions affect SEO?

Meta Descriptions As A Ranking Factor: Our Verdict

That doesn’t mean they aren’t an important element of your SEO strategy. The direct benefits of meta descriptions can include: Improving click-through rates from search results. Helping to differentiate your content from competitors in the SERPs.


What is the purpose of meta tags?

The tag defines metadata about an HTML document. Metadata is data (information) about data. tags always go inside the element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings.


What is a good meta tag description?

What should I write in a meta description? A meta description should include a compelling summary of the page someone is about to click on. It should clearly tell them what they’ll gain by clicking through. Meta descriptions should include a target keyword to help search engines index and rank the page.


What is meta tag in SEO with example?

What are Meta Tags? Meta tags provide information about the webpage in the HTML of the document. This information is called “metadata” and while it is not displayed on the page itself, it can be read by search engines and web crawlers.


Are Meta Descriptions a ranking factor?

Meta descriptions aren’t a ranking factor, but they can entice more clicks”and that leads to more traffic. That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. It sometimes chooses a different snippet from the page.


Why is metadata important for a website?

Search engines can crawl a website and guess its general purpose based on these elements; metadata enables webmasters to tell search engines what a page’s title is, which says a lot about what search queries it may be relevant for. Metadata is used in similar fashion by social media platforms such as Facebook.


How do I write a meta tag for SEO?

Best Practices When Writing Meta Descriptions
Attain 158 characters and no longer on desktop and 120 characters on mobile.
Use action-oriented language. It gets clicks!
Make it specific and relevant. Put that keyword in and don’t create duplicate meta descriptions!
Don’t deceive users
Provide a solution or benefit.


How do you optimize for SEO?

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
Publish Relevant, Authoritative Content
Update Your Content Regularly
Have a link-worthy site
Use alt tags.


What happens if there is no meta description?

Google will have a harder time understanding your page if you don’t have a meta description, which is one reason why it’s good practice to include one. Additionally, if the page has no meta description, Google will choose a chunk of the text on the page to show on the SERPs.


Does Google still use meta descriptions?

Even though we sometimes use the description meta tag for the snippets we show, we still don’t use the description meta tag in our ranking.


How does meta tag improve search?

Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.


How can metadata help you do an efficient search?

Findable: Metadata make it much easier to find relevant data. Most searches are done using text (like a Google search), so formats like audio, images, and video are limited unless text metadata is available. Metadata also make text documents easier to find because it explains exactly what the document is about.


Why is metadata important for Google?

Metadata is like the trailer or highlights or your website for the search algorithm. It’s what creates the context of the content you have on your website. Without meta data, the search engines have to guess what your webpage is about, and are much less likely to rank your site well.


What Makes a Good SEO description?

Make sure your description reads like a normal, human-written sentence. Treat the meta description as if it’s an advert for your web-page: make it as compelling and as relevant as possible. The description MUST match the content on the page, but you should also make it as appealing as possible.


Do I need meta description for every page?

Don’t let your consultant or toolset fool you; you don’t need a meta description on every page, or even close to every page. Remember that all content requires future maintenance. It would be far better to have no meta description than a poor or outdated one.


How many meta tags should I use?

10 meta keywords
Incorporating Meta Keywords in Your Content

As a general rule, don’t use more than about 10 meta keywords for a single page.


What is the difference between meta description and keywords?

Meta Keywords Attribute “ A series of keywords you deem relevant to the page in question. Title Tag “ This is the text you’ll see in the SERP and at the top of your browser. Search engines view this text as the title of your page. Meta Description Attribute “ A brief description of the page.


Is meta keywords important for SEO in 2022?

On the 21st of September 2009, Google published an article on the Google Search Central Blog that confirmed that the keywords meta tag is not used in ranking web search results. Suffice to say; you should not be spending any time adding meta keywords to your website in 2022.