2016 Blog Statistics

2016 Blog Statistics

Blogging is the primary gateway to an effective SEO strategy.. The numerous strategies employed over the previous ten years are still very helpful now. However, a lot of fresh ideas and methods have taken over the blogging world.

No matter how many blogs are made, internet company owners are aware that failing to adapt to new trends will hinder their chances of getting their material in front of consumers and may even cause them to go out of business.

Thankfully, we’ve come up with 58 incredible blogging tips for those who are just starting out or who want to stay current on the newest strategies and trends. statistics to get you started if you’re thinking of blogging for business.

 what is 2016 Blog Statistics

Awesome Blogging Statistics (Editors Choice)


  • More than double the number of backlinks are sent to a business’s site when its employees blog.
  • Blog posts that include graphics receive 94% more views on average.
  • In fact, blogging has been directly responsible for bringing in new business for 57% of marketers.
  • 95%+ of bloggers use social media to spread the word about their latest posts.
  • An estimated 31.7 million people in the United States would read blogs by 2020.
 where is 2016 Blog Statistics

1. Nearly eighty percent of bloggers still handle everything themselves.

The vast majority of bloggers, if not all, do all of their 2016 Blog Statistics own writing and posting. However, with time they wear out or get distracted from the task at hand.

There are advantages to outsourcing some of your blog posts to freelance writers.

2.Statistics from the blogging community show that posts at 1,600 words (or about seven minutes) are the sweet spot for reader engagement.

Writing a flawless blog post is no easy feat. Like how Google has a way of rewarding long-form blog posts with more views. Still, it’s one of the finest strategies for improving your site’s visibility in search engines like Google.

If you want to rank highly in Google, you need to write blog posts that are longer than a thousand words and generate many more leads than shorter blog posts.

3.Every single month, more than 22.2 billion blog posts are read by 409 million readers.

It is never too late to start your own blog, because blogging is like a never-ending party. Data indicates that interest in this article will continue to rise. There are lots of people in the world who could use your expertise on a variety of topics, and you might be the perfect person to provide it. Blogs are many on the web, but if you’re a good writer, you can stand out.

4.About 91.8 million posts and 48.9 million comments are added to WordPress each month.

You can’t deny or ignore such staggering evidence, 2016 Blog Statistics nor can you argue with such staggering statistics about blog traffic. This should finally push any business owner who has been on the fence about blogging to take the plunge.

5. There are currently 6.7 million bloggers who use dedicated blogging platforms, with an additional 12 million bloggers publishing through social media.

Shorter blogs benefit greatly from and are well-suited to sharing via social media. Evidence from other bloggers shows that you need to be adaptable; give social media blogging a shot.

While it’s true that having a blog can only benefit a company’s online presence, many people now prefer to look for news and updates on social media platforms like Facebook, Twitter, and Instagram.

6. Businesses with blogs see a 97% increase in inbound links.

Consider this: it’s obvious that companies want to 2016 Blog Statistics strengthen their brand affiliation. In order to do so, they must disseminate useful information and stay strong in the face of intense market competition.

It is largely accomplished through weblogs. Today’s connected consumer is more likely to do business with a company that uses blog marketing.

7.Blogs are used by 66% more B2B marketers to generate leads than those who don’t use blogs.

Lead generation is becoming increasingly important for businesses. Blog-generated leads have shown to be quite effective for business-to-business marketers.

8. Another piece of evidence in favour of business blogging is that company blogs result in 434 percent more indexed pages. Based on this evaluation, an index of the pages is created.

Through the use of links and XLM, Google is able to identify websites, and the quality of those websites is determined by Google’s evaluation of the content found on those websites. Based on this evaluation, an index of the pages is created. When indexed pages rank high in search engine results, visitors come to the site naturally.

9. Companies that use blogs see a 55 percent increase in website traffic.

You shouldn’t waste your time in a supermarket that doesn’t refresh its shelves. Statistics show that businesses that “restock” their blogs frequently see a much higher rate of 2016 Blog Statistics marketing turnover than those that don’t.

10.Sixty-six percent of small and medium-sized businesses in the United States do not offer a contact form for customers to fill out and submit online.

You can build trust with your customers by assuring them that their information is safe when they fill out a contact form and sending them a confirmation email.

If a company’s website doesn’t have a convenient form-fill option, prospective customers may look elsewhere.

 best 2016 Blog Statistics

11. Blog statistics show that posts with images are read 94% more often than those without.

A picture is worth a thousand words, as the old adage goes. In order to retain information long-term, visual aids such as diagrams and images are invaluable. It’s ridiculous to think that, right? Blogs that don’t make good use of images are less likely to be read and understood because images 2016 Blog Statistics help readers digest and process the information presented. If not, you can be sending the wrong impression.

Remember that success relies on picking the right visuals. According to neuroscientists, the human brain can process visuals at a rate that is 60,000 times faster than it can process words.

12.Blogs with multiple authors are seen as more trustworthy by 62.96 percent of readers.

These blogger data show that having different writers gives a little of variation, but sticking to a certain method brings consistency. It’s generally accepted that having numerous writers boosts a website’s authority, popularity, and readership.

After all, various authors’ writing for various periodicals exposes readers to new perspectives, theories, and styles.

13. Fifty-five percent of readers don’t even read the entire article before moving on.

There is an abundance of new material published online every day; nonetheless, a surprising number of readers (almost 50%) only scan the blog posts. Many readers will scan an article quickly, looking for specific details before deciding whether or not to read it in its entirety. If you made it this far, you definitely deserve some praise for sticking with this post.

The typical person spends only 15 seconds reading a blog post, according to the data.

14.A quarter of all bloggers (25.13 percent) take less than three hours to write each post.

Bloggers’ time investment in a post is directly proportional to the post’s utility. Consequently, you may expect a lot from these messages.

Internet marketers know that longer, more in-depth blog articles are more likely to attract readers and produce leads, so they may spend a number of hours working on each piece of content. Instead, writing a brief piece can take an hour at most.

15.In comparison to the 61% of B2C marketers who use blogs, 75% of B2B marketers do so.

The majority of business-to-business (B2B) bloggers in 2018 used email (93%), followed closely by social media (92%).

The outcomes are clear; blogs are a valuable resource for implementing SEO strategies. Blogs are an integral part of social media strategies for business-to-business marketers, 2016 Blog Statistics who use them to increase site visits.

16.Sixty percent of businesses use some sort of personalisation plan.

Marketers can use personalised data to measure and analyse business performance. Data analytics and customization have been found to complement one another in the research literature. Sixty percent or more of marketers in 2017 said they have a written personalization strategy.

About 39% of these marketers feel that increasing the use of personalised data is necessary.

17.An estimated 31.7 million people in the United States would read blogs by 2020.

These staggering blog demographics demonstrate how far blogging has come, with bloggers predicted to attract 31.7 million followers in only five years.

In recent years, blog readership in the United States has increased dramatically. According to a poll conducted by Statista in 2015, at least one blog was published online every single day.

18.Whereas the conversion rate for outbound leads is only 1.7%, it is 14.6% for SEO-generated leads.

It’s not shocking that organic search leads are different from cold calls.

To achieve a high position in Google and other search engines, search engine optimization (SEO) is crucial. It directs traffic, raises the profile of your brand, 2016 Blog Statistics generates leads, and stimulates purchases.

 19. There is a 67% increase in leads for B2B marketers who use blogs compared to those who don’t.

Blogging, however, has shown to be the reverse, not just producing more leads, but also generating leads themselves.

The old ways of finding new customers no longer work. Time and money are wasted.

20. 95%+ of bloggers use social media to spread the word about their latest post.

You should concentrate your blogging advertising efforts on social media because the global population on social media has reached 2.34 billion users and is expected to hit 2.95 billion by 2020.

Obviously, bloggers place a premium on social networking as a means of attracting readers. In 2018, Statista conducted a survey that found that 77% of Americans have a social media profile.

 21. There are multiple images in the majority of blog posts (57.6%).

Images are also a powerful tool for search engine optimization. They are useful for breaking up long passages of material and keeping the reader interested.

Images serve a dual purpose: they make your blog more visually appealing, and they facilitate comprehension by breaking up blocks of text.

22.Only 2.6% of bloggers update their sites every day, while 21.9% do so at least once per week.

Can blogging be done once a week or once a day? Every blogger worth his or her salt will be curious about this. Statistics on the number of blogs and daily blog authors suggest a small percentage of internet users regularly update their sites. The frequency of updates certainly has its advantages and disadvantages. The frequency of your posts should reflect both the nature of your business and the interests of your target market.

The negatives: unless you’re willing to pay other people to blog on a daily basis, you can get sick of writing before you reach your goals. The benefits of posting daily include maintaining your readers’ attention and anticipation.

 how 2016 Blog Statistics

23.Blogs can multiply website visits by a factor of six.

It’s possible you don’t find it particularly novel any longer. Surely by now it’s common knowledge that blog posts can boost visits to a website. 2016 Blog Statistics Your monthly blog traffic will naturally be proportional to your blogging frequency.

But the level to which it does so—six times as much—is something you’re probably not aware of.

24. List-based headlines are the most popular type, with 36% of readers preferring them.

According to the results, list headlines are the most popular type of article title among readers (36% to be exact), beating out reader-focused, how-to, standard, and question-based titles.

This research reveals that list-based headlines are winners every time; nevertheless, this does still depend on the audience.2016 Blog Statistics Our choice of headline for this story did not go unnoticed.

25.Almost half of all readers (43%) only give blog content a quick scan.

For the sake of your readership, keep your blog postings simple, informative, and to the point. Based on the data shown here, it is clear that bloggers who employ bullet points and section headers provide their readers with exactly what they seek from blog posts.

According to a poll by HubSpot, only 29% of readers actually read every word of an article. This statistic shows how important it is for bloggers to use short paragraphs.

26. More than 2 million bloggers have chosen Bluehost as their hosting provider.

Bloggers can take advantage of Bluehost’s many features. It’s user-friendly, offers a free domain, and comes equipped with a site builder, WordPress installation with a single click, and round-the-clock chat assistance. 2016 Blog Statistics If you’re just getting started with your blog, Bluehost is a great, simple option.

27.Blogging is the most important content marketing tactic, according to 52% of B2B marketers.

2016 Blog Statistics It turns out that 52% of marketers believe that blogging is the most effective form of content marketing, according to data culled from a survey conducted by the Content Marketing Institute.

B2B marketers are capitalising on the increasing popularity of blogging to expand their reach.

28.A third as many Fortune 500 businesses (36%) have blogs as do the general public (100).

Businesses can gain an edge in the market by using blogs. 2016 Blog Statistics Blogs are a fantastic tool for helping any company have a voice and establish an online community where customers can share their experiences with the brand and provide helpful feedback.

29.To promote their products and services, 80% of B2B companies use blogs.

According to a report conducted by the Content Marketing Institute, 89% of marketers are utilising some form of content marketing approach. 2016 Blog Statistics In addition, this number is only going up as more and more B2B marketers realise that blogging is the best medium through which to implement their strategies.

Plus, 80 percent of marketers report using blogs as a content creation tool.

30.In fact, blogging has been directly responsible for bringing in new business for 57% of marketers.

Numerous statistics on blogging appear to back up the idea that blogging is an efficient strategy for transforming visitors into buyers.

If something isn’t working, there’s no use in continuing to use it. But if it’s working, don’t change it. 2016 Blog Statistics More than half (57%) of all marketers believe that blogging has helped them expand their clientele.

31. By the beginning of 2019, Tumblr has 456.1 million active blog accounts.

The sum represents the entire period between May 2011 and January of this year. Tumblr added an additional 68 million users in 2018, up from 358 million in 2017.

The number of registered users on the microblogging service and social media platform recently hit 456.1 million, a new record.

 what is 2016 Blog Statistics

32. In 2018, blog reading was reported by 46.74 percent of Americans in the 18-to-29 age bracket.

According to the data on blog readers by age range, younger Americans make up the majority of blog readers in the United States.

33.In 2018, seventy-nine percent of Australians in the prime-reading age range of thirty-five to forty-nine read reviews and blogs online.

According to Statista’s analysis of the percentage of 2016 Blog Statistics people who read internet reviews, Australia is a productive sea for food bloggers. We can safely say that this is one of the most intriguing blog statistics we’ve seen so far.

An increasing variety of age groups is contributing to this development, which bodes well for the future of reading.

34.In January of 2018, 41% of Pinterest’s users were women.

For this photoblog, 2018 started off with a bang. The majority of Pinterest’s users are women, so it’s in your best interest as a blogger to create content that will particularly interest this demographic.

35. Blogs with 16 or more posts per month attract 3.5 times as many readers as those with fewer than 4 posts per month.

Just how frequently, then, should your business blog? As for how often you should blog, that really does depend on the scope of your business and the industry in which you operate. But the takeaway here is that consistent blogging is a surefire way to increase your business’s lead generation.

HubSpot’s data shows that certain organi sations thrive with 2016 Blog Statistics monthly blog postings, while others should be blogging more frequently (6–10 times a month).

36.The lead growth rate of small businesses that blog is 126% higher than that of small businesses that don’t blog.

Blogging is an undeniable way to increase the worth of your business ideas. It’s the most effective method of informing, engaging, and satisfying your clientele. You have the opportunity to establish your brand’s identity and express your individuality. Keep these 2016 Blog Statistics in mind, and also consider these tips for increasing your readership and gaining more followers:

  • Invest some time in perfecting your keyword usage. Keyword research is a hard process, but it can help you become more successful as a blogger.
  • by use of a plan designed to achieve a certain objective.
  • Produce ideas for your search terms.
  • Put out your work and get the word out.
  • In other words, start writing blog posts.

37.There are a lot of blog readers out there; 77% of Internet users are regulars.

If you’re still on the fence about starting a blog, consider this: according to the most recent data available on content marketing tactics, 77% of all internet users regularly peruse blogs. 2016 Blog Statistics Just like magic, your efforts will bear fruit if you provide content that is tailored to the needs of your intended readers.

A figure like this points to content marketing’s potential.

38.Over half of all bloggers (52%) use some sort of editing software.

Furthermore, a competent editor provides insightful feedback that enhances your work.

A professional editor will enhance the readability and clarity of your work. An editor can fix obvious mistakes such misspelt words, awkward sentences, and missing punctuation.

39.Sixty percent of customers have a more favourable impression of a company after reading unique content on its website.

Making a series of blogs that speak directly to one specific audience is fantastic. Based on the number of pageviews each blog post receives, 2016 Blog Statistics it is clear that internet users value unique content that helps them learn something new. Increasing lead generation is a secondary goal of producing original content.

40. Eighty-one percent of Americans who use the internet say they rely on blog posts for information and guidance.

When making a purchase decision or vetting the veracity of a new piece of information, they have access to a variety of resources.

The fact that blogs can be relied upon as reliable resources is encouraging. There may be too much information available online, yet this is actually beneficial to users.

41. In the United States, 61% of online shoppers have followed the advice of a blog to make a purchase.

To increase revenue, network with reliable content marketers.

One of 2016 Blog Statistics about blogs that demonstrates the power of affiliate marketing. Consumers put more faith in products recommended by popular bloggers.

 this is 2016 Blog Statistics

42.The vast majority (81%) of bloggers work from their own homes or offices.

Establishing a home office is one option for those who want to work from the comfort of their own environment while still maintaining a sense of professionalism.

Those who have blogged for some time often say that doing it from home is more pleasant. Bloggers can set their own schedules, allowing them to write when they 2016 Blog Statistics feel most inspired without feeling rushed or interrupted. However, the freedom afforded by working from home cannot be compared to that of working elsewhere.

43. Seventy percent of readers would rather read an article than watch a commercial before learning about a company.

Consumers want to know the people behind a brand before they trust it, and data collected from blogs supports this hypothesis. 2016 Blog Statistics Articles are preferable to adverts since they provide in-depth details about a business. One common use is to provide a “how to” guide for a product.

44. Posts with images receive 93% more likes, comments, and shares than those without.

There is a 93% increase in engagement for posts that include photographs compared to those that don’t.

45. Companies with blogs receive twice as many emails as those without.

According to a study conducted by HubSpot and made public to their 6,000 customers, companies that maintain a blog receive twice as much website traffic as those that don’t. 2016 Blog Statistics Email blogging is a proven method for attracting new readers.

These blog statistics show that linking your blog and email newsletter together is a powerful strategy for content marketing.

46.Half of all marketers rate blogging as either very important or extremely important as a content strategy.

Marketers can learn more about their target demographics and create content specifically for them by blogging. As a bonus, 2016 Blog Statistics it will help them in search engine optimization (SEO).

47. The average click-through rate for titles is 1.7 percent, while it’s 2.1 percent for those with eight words.

Therefore, the headline’s length is critically important. Titles with eight words tend to do better, according to research by the Content Marketing Institute.

No one should judge a book by its cover, 2016 Blog Statistics but perhaps you can by its title. Blogging metrics highlight the significance of a captivating headline in drawing in readers. A good headline should give a brief summary of the content and include relevant keywords in an interesting way.

48.There was a 9 percent increase in click-through rates when a hyphen or colon was used in the headline.

Adding a hyphen or colon to your headline can increase click-through rates by 9 percent.

You might not have thought that punctuation choices could affect your blog’s click-through rate, but the data seems to back that up.

49.Some 53% of content marketers say they make use of interactive media.

The usage of interactive material by content marketers results in twice as many conversions as using passive content, according to a few figures gathered from blogs.

2016 Blog Statistics Interactive content is interesting because it encourages users to do more than just consume it passively in the form of text or video and provides them with actionable insights in real time.

50. Almost eighty percent of chief marketing officers see personalised content as the wave of the future in advertising.

 CMOs are in agreement that personalised content, especially in the form of video, is the way of the future.

There is mounting evidence that personalised content will play an increasingly 2016 Blog Statistics important role in marketing strategies going forward. Users have high expectations that they can find content that precisely meets their needs given the abundance of available resources.

51.More than four in ten consumers want brands to increase their video content.

The trend toward using images is increasing. In the eyes of some readers, blogs aren’t as compelling in print as they are in spoken word. Also, data on blog readership shows that 43% of individuals favour vlogs over written blogs.

Marketers have caught on to this pattern and are responding 2016 Blog Statistics to it by using video blogging to communicate with their target demographic (vlogging).

 there are 2016 Blog Statistics

52. The typical time to compose a blog post is three hours and sixteen minutes.

The amount of time spent on blog writing rose by 26% between 2015 and 2016, according to an Orbit Media survey.

2016 Blog Statistics Bloggers are seeing fruit from the labour they put into writing high-quality posts. In one study, 23% of bloggers said they saw “strong results” from posts they spent three hours or more on.

53.Marketers who make blogging a top priority are 13 times more likely to see a return on investment.

The return on investment for bogging is enormous.Time and effort are necessary 2016 Blog Statisticswhen writing a blog. Blogging not only helps you maintain your business, but it also provides various benefits. Your blogs continue to earn money for you even while you sleep.

Maintaining a regular blogging schedule increases your blog’s discoverability.

54. In third place, at roughly 17%, is the “how to” headline, a close relative of the listicle.

After “this is” cliffhanger headlines, “how to” headlines are among the 2016 Blog Statistics most common types of headlines. Keep in mind that the “how to” is intended to be instructive and useful.

In spite of its apparent ease of use, you should exercise caution before using it in a casual manner.

55. Over half of all bloggers frequently examine their statistics.

Those who use it regularly will be able to critically assess how their content marketing is faring. This allows for the optimization of channels and formats to be tested.

About 95% of bloggers have access to analytics, and about 55% check them 2016 Blog Statistics regularly, according to data compiled by Orbit Media.

56. Approximately 38% of all blog traffic comes from posts with a compound effect.

According to research by HubSpot, a single compounding post can result in as much interest as six brand new blog entries.

57.Only 25% of businesses rely on outside help for their content marketing.

To quickly add new flavour to your posts and see more engagement, 2016 Blog Statistics combine this information with other blogging statistics, such as those showing the benefit of having multiple writers and an editor.

If you plan to publish a lot of content in a short amount of time, 2016 Blog Statistics it may be worth your while to invest in a professional writer. It frees you up to focus on other matters at hand.

58.An editorial calendar is used by 69% of businesses for their blog entries.

The editorial calendar has always played a crucial role in newspaper production. Learn the ins and outs of creating an editorial calendar, whether it’s a basic or difficult work, and watch your productivity soar.

Setting up a schedule for 2016 Blog Statistics posting on social media, gathering information for a blog article, or brainstorming ideas for a series of posts are all examples of content preparation. Successful blog promotion requires a creative eye as well as hard data. We hope the information we’ve shared so far has given you a newfound appreciation for the potential of blogging as a means of making money online.

 there is 2016 Blog Statistics

Regardless of the circumstances, it is essential to maintain a constant rate of progress in relation to the ever-changing internet environment. 2016 Blog Statistics Yes, there are difficulties in maintaining a blog in today’s industry, but if you want to succeed, you must overcome them.

We advise you to always keep these impressive blog statistics in mind when developing and reevaluating your promotional strategies.