how many businesses have a website

How Many Businesses Have A Website 

How Many Businesses Have A Website


When asked if they have a website, 98% of small business owners responded positively. Continue reading for the full findings of our research if you’re curious about how American small company owners use their websites.

According to a prior study, just 50% of small firms had websites in 2018, but 71% did so in 2021. It’s not surprising that American business owners are gaining ground online given the turmoil in commerce caused by the COVID-19 outbreak.

Websites are being used by small business owners to provide services, manage customer service, detail their qualifications, and highlight their achievements. Furthermore, to share their stories.

Four themes recurred frequently during our research. Without being asked, respondents listed the following primary causes for owning a website:

  1. To increase awareness of my brand: 41%
  2. 40% chance of appearing in search engine results
  3. To persuade others that my company is legitimate, credible, and 38%
  4. Sales conversion rate: 33%

These are the key factors that influence today’s small business owners’ decision to spend money on developing and maintaining a website. They are also powerful.

2022 User Experience Statistics for Small Business Websites

  • Design plays a role in 94% of first perceptions of a website.
  • Because a website doesn’t look good on their devices, 93% of visitors leave.
  • Users abandon websites 93% of the time because they load too slowly.
  • 90 percent of visitors will quit a website if it is poorly designed.
  • 90% of customers who had a positive shopping experience would return to the website.
  • 90% of purchasers claim that an A positive mobile experience will probably persuade customers to make another purchase from the same business.
  • 90% of users see websites on several screens.
  • After a bad user experience, 89% of customers will shop at a rival store.
  • Users browse websites with video content 88% longer.
  • Based on reviews from other consumers, 84% of customers have faith in a business.
  • When visitors can’t find what they’re looking for on one website, 79% of users move on to other websites to continue their search.
  • A mobile-friendly website is more likely to be visited again by 74% of users.
  • A website’s conversion rate can be increased by 74% by cutting the load time from 8 seconds to 2.
  • According to 71% of publishers, well-organized content on mobile devices increases audience engagement.
  • 70% of customers use blogs to learn about new businesses.
  • Bad UX will cause 70% of internet businesses to fail.
  • If a form requested too much personal information, 65% of website visitors would choose not to fill it out.
  • Only 55% of businesses test user experiences.
  • If a website takes longer than three seconds to load, 53% of mobile users will abandon it.
  • Consumer loyalty to brands is based in 52 percent on how quickly a page loads.
  • Nearly 50% of customers switch to competitors because of a bad user experience.
  • When a website is not responsive to mobile devices, 48% of consumers become irritated.
  • In less than 2 seconds, 47% of internet users anticipate a webpage to load.
  • 46% of websites take six to 10 seconds to load.
  • which is twice as long as what Google advises for page loading times.
  • Only 45% of businesses recognise the value of UX testing.
  • Having a website that loads slowly will cause 44% of visitors to form a bad opinion of the business.
  • 43% of small firms intend to spend money on site performance.
  • A website that is too slow would lose about 40% of its visitors.
  • 40% of visitors will leave a website if it appears unkempt and ragged.
  • A visitor’s first user experience on a website accounts for 38.5% of how they judge a company.
  • If the content is too lengthy, 38% of consumers will stop viewing the website and 30% would switch devices.
  • Conversions increase by 27% for every additional second that a website takes to load.
  • Over 22% of the B2B small enterprises with the fastest growth use a live chat application right now on their websites.
  • Conversion rates might fall by up to 20% every second as a site loads.
  • Retailers lost $2.6 billion in sales as a result of slow-loading websites.
  • A user decides whether they like or dislike a website based on its landing page in just 2.6 seconds.
  • When compared to clicking on a banner ad, people have a 31.25 times greater chance of winning the lotto.
  • The conversion rate of your website can rise by 200% with good UI, and it can rise by up to 400% with superior UX design.
  • A UX investment may return 100% of the cost.

(Source: WPForms)

Online Businesses: Facts & Statistics

The secret to developing a successful online business is understanding how consumers interact with their favourite brands and what motivates them to make purchases.

For this reason, we’ve compiled some of the most convincing statistics and data on eCommerce and online businesses.

1. Own websites are present in 64% of small firms. (Devrix)

2. 35% of owners of small businesses believe that their company is too tiny to have a website.

3. 19% of small business owners who don’t have a website think that having one will help their company grow by 25% in three years or less.

4. In 2018, 46% of small firms lacked a website. For small businesses, see The Balance

5. Before making a purchase, 55% of consumers will look for reviews and recommendations online, followed by 47% website visits, 26% in-person store visits, and 23% conversations with friends and family. (KPMG)

6. Men The average amount that men spend per transaction is $220 compared to $151 for women.

7. 30% of individuals prefer to go back to a website where they’ve already made a purchase.

8. The best delivery choices and price (17%), product availability (14%), preferred website (30%), competitive pricing (36%), and other factors influence people’s purchasing decisions.

9. Positive feedback accounts for 92% of all internet comments, with 6% neutral and 2% negative.

10. The seller’s website is where customers (47%) most frequently submit their feedback, followed by Facebook (31%), company websites (18%), WhatsApp (17%), and Instagram (12%).

11. Online forums, WeChat, blogs, Twitter, YouTube, Snapchat, and Pinterest are some other areas where reviews and recommendations can be added.

12. The following are the top five factors that affect purchasing decisions:

improved delivery alternatives, a straightforward return policy, payment methods, the capacity to view inventory availability, and details on the good or service.

13. Wanting to touch and examine an item before making a purchase and delivery times that are too long are the two top reasons individuals won’t make an online purchase.

14. Amazon is already one of your largest competitors because 59% of Millennials go there before any other website. (Inviqa)

15. According to predictions, eCommerce will account for 95% of all purchases by the year 2040. (Nasdaq)

16. 69.89% of shoppers abandon their carts on average across all industries. By the Baymard Institute

17. Despite this, 54% of customers who add an item to their cart and then remove it will come back and complete the purchase. 

18. nChannel 71% even when the item isn’t actually on sale, a lot of individuals think they can get a better deal online.

19. Purchasing a new customer can cost up to 5–6 times as much as keeping an existing one.

20. After they make their initial transaction, loyal consumers are valued up to 10 times as much.

21. 73% of consumers say they prefer to work with companies that make buying more personalised.

22. If you make customers create an account to complete the purchase, 23% of them will do it right away.

23. Excellent customer service is important; according to 80% of individuals, a bad customer service experience will cause them to stop doing business with a firm, it will be their last.

24. Only 69% of consumers believe advertisements, 69% believe sponsored ads, and 65% believe press releases.

25. When asking a marketing or sales query, 82% of people desire a “instant” response.

26. 46.5% of all respondents, think that offering free delivery boosts sales revenues. (MCM)

Do you want to launch an internet business? To get started and generate suggestions for memorable company names, use the free tool provided by WPBeginner.

(Source: Top Digital)

Final Reflections

A website is present in the vast majority of small businesses: Representatives from 98% of the US small businesses we spoke with acknowledged having a website. They did so for a variety of reasons, such as making it easier for them to manage their primary line of business, generating more income from ad sales, or showcasing their credentials.

Answers to the open question, “Why do you have a website for,” revealed four key themes:

  1. To increase awareness of my brand: 41%
  2. 40% chance of appearing in search engine results
  3. To persuade others that my company is legitimate, credible, and 38%
  4. Sales conversion rate: 33%

Since the COVID-19 pandemic’s disruptive impacts initially started, it appears that many firms are making a shift online. Fortunately, the knowledge barrier that was once necessary to establish a website has gradually disappeared owing to DIY website builders that employ drag-and-drop editors to make online designs a reality.